MullenLowe London

London, United Kingdom
TitleRaising the Game
Campaign Raising the Game
Advertiser Coral
Brand Coral
Date of First Broadcast/Publication
Business Sector Online Gambling
Tagline Raising the Game

To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’. 

Media Type Television
More Information
Production Company Good Egg
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Agency Producer
Post Production

Featured Work