MullenLowe London

London, United Kingdom

Full Service

TitleExtreme Simulator
Campaign Extreme Simulator
Advertiser SEAT S.A.
Brand Seat
Date of First Broadcast/Publication
Product Leon Cupra 280
Product (original language) Leon Cupra 280
Business Sector Cars
Tagline Intensify the everyday

Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT’s state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props. 

Media Type Web Film
Executive Creative Director
Advertising Manager

Featured Work