MullenLowe London

London, United Kingdom
Campaign Cornerman
Advertiser Coral
Brand Coral
Business Sector Lottery & Gambling

Coral believed they could offer punters the best guidance, odds and offers in the market, but needed an idea that would grab people’s attention and get them to download the Coral app or visit the website.

Inspired by their brand purpose, ‘to spot men wasting their sporting intuition’, we called on one of the world’s best known boxing cornermen, Enzo Calzaghe, to take the starring role in our campaign and encourage punters to ‘stick one on’ the Coral app. 

Media Type Television

Featured Work