MullenLowe London

London, United Kingdom
TitleNo White Marks
Campaign It Won't Let You Down
Advertiser Unilever
Brand Sure
Date of First Broadcast/Publication
Business Sector Deodorants
Tagline It Won't Let You Down

With the Football World Cup underway, the referee’s new white spray has been the hot topic amongst the global audience. To join the populist conversation, we developed a topical press and online campaign that hero’d Sure’s product ‘Sure Men Invisible Ice’. It was a neat way to align Sure’s product positioning of ‘Superior white mark protection’ into populist culture. 

Media Type Print
Market United Kingdom

Featured Work