Press Releases - MullenLowe London - MullenLowe London Press Releases at en-us Copyright 2017 MullenLowe Group Announces Acquisition of Salt Communications 2017-07-13 10:31:58 Jose Miguel Sokoloff confirmed as MullenLowe Group UK Chief Creative Officer MullenLowe Group UK today confirms the appointment of Jose Miguel Sokoloff, Global President of MullenLowe Group’s Creative Council, to the additional role of UK Chief Creative Officer. The appointment is effective immediately.

Jose Miguel will be responsible for leading the creative excellence of the integrated MullenLowe Group UK office – one of the key global creative hubs for the MullenLowe Group network. The agency has experienced recent success, last year named the UK Effie Agency of the Year, and produced award winning work for Knorr ‘Love At First Taste’, Persil ‘Free The Kids’, Samaritans ‘We Listen’ and ‘Redraw The Balance’ for Inspiring The Future.

Jose Miguel is already recognised as a world leading creative. MullenLowe SSP3, the agency he founded, has won awards at every significant industry awards show. Jose Miguel won the only D&AD Black Pencil Awarded in 2012, and Latin America's first. He is highly awarded having overseen over 30 Cannes Lions including a Titanium Lion, the IPA Effectiveness Grand Prix and the Jay Chiat Awards Grand Prix amongst others. In 2013, MullenLowe SSP3 was awarded Advertising Age’s International Agency of the Year, the only time a Colombian agency has won this accolade.

Jose Miguel, comments: “London's success is our network's success. Over the past 6 months in London I have enjoyed the incredible opportunity to work with some of the most powerful, diverse and interesting talent in the world. I'm very optimistic about what we will achieve together in the long run.”

Dale Gall, MullenLowe Group UK CEO explains: “First, we were truly humbled when Jose Miguel said yes to being our CCO - he is a world class creative talent with a long-proven record of agency leadership. Second, what was immediately clear is the scale of his ambition and vision for MullenLowe London – he is here to challenge himself, and all of us, to get out the best ideas for our clients.”

Native to Colombia, Jose Miguel’s most recognised work for the Colombian Ministry of Defence has propelled him from advertising creative to cultural figure, having spoken and appeared across a variety of widely recognised platforms with mass audiences such as TED Global, NPR’s This American Life and WIRED, in addition to the ad industry’s most renowned forums such as the Cannes Lions International Festival of Creativity. In December 2016, Emmy-award winning journalist Lara Logan interviewed Jose Miguel for a feature profile entitled ‘The New Colombia’ for CBS News’ ‘60 Minutes’, one of the most successful broadcasts in the history of American television.

Jose Miguel will continue his responsibilities as Global President of MullenLowe Group’s Creative Council, leading the worldwide network’s top creative talent to continued success for clients’ brands, in addition to enhancing network integration, collaboration and growth. Under Jose Miguel’s creative leadership MullenLowe Group has been named a Cannes Top 10 and Gunn Report Top 10 Global Creative Network, No. 1 Creative Agency by WARC 100, and Unilever’s Agency of the Year. 

2017-04-05 00:00:00
AkzoNobel Decorative Paints Appoints MullenLowe Group as Global Marketing Creative Agency Partner AkzoNobel Decorative Paints is pleased to announce the appointment of a new creative agency partner for the Global Marketing Organisation based in Amsterdam. MullenLowe Group has been selected as the best partner to deliver on AkzoNobel Decorative Paints’ growth objectives and business opportunities. The appointment follows an intensive and exciting competitive pitch process supported by consultancy R3 Worldwide, and conducted with the participation of AkzoNobel country and regional stakeholders. The appointment is effective immediately.

David Menko, CMO AkzoNobel Decorative Paints said “To leverage our global presence and further build our brands, we need a strong creative partner who can deliver against our growth ambition. MullenLowe Group is the right partner that will help leverage global scale and continue to win at the local level. The paint business is in a period of transformation and we are leading the way globally via our innovation, disruptive communication, and above all our passion to improve people’s lives by helping them improving their living spaces with our products, services and tools.”

Nuno Pena, Global Marketing Director Communications AkzoNobel Decorative Paints said “We are very pleased with the appointment of MullenLowe Group as our global agency partner. We believe they have the right creative mind-set, strategic muscle and global account experience to deliver exciting, engaging and disruptive world class marketing communication for our brands that will have a lasting impact in the markets driving consumer and painter preference. Also, beyond the professionalism and experience of the agency network, they have the people on the team to make all the difference on a day to day basis and I am looking forward to working alongside them to achieve great success together.”

The global hub will be run out of the MullenLowe Group UK office, with key regional support from MullenLowe Brasil for Latin America. The network will be responsible for global brand strategy and communications, with the first work breaking in spring.

Jose Miguel Sokoloff, Global President MullenLowe Group Creative Council noted “We are absolutely thrilled to partner with AkzoNobel, working together to build and grow their business globally. We’re looking forward to putting the power of our challenger thinking and creativity to work to drive an unfair share of attention for AkzoNobel Decorative Paints brands.” 

2017-03-30 00:00:00
Jo Arden Appointed As Chief Strategy Officer Charlie Snow To Step Down After 17 Years.

MullenLowe Group UK today announces the appointment of Jo Arden, Strategy Partner at 23red, to the role of Chief Strategy Officer. Charlie Snow, who has held the role since 2010, will remain at the agency in a long-term handover.

Jo will be responsible for leading the strategic excellence of the integrated MullenLowe Group UK office, last year named the UK Effie Agency of the Year, and will report into Dale Gall, CEO.

A leading integrated strategist, Jo specialises in social purpose based strategy. She joins MullenLowe following five years spearheading strategy at 23red where she has focused on government and private sector clients, tackling issues ranging from smoking to voting for clients including PHE, Electoral Commission, Department for Transport and Arla. She was part of the cross-agency leadership team for the IPA Effectiveness Gold award winning Stoptober campaign for Public Health England, the worldwide gold standard in reducing smoking prevalence.

Jo Arden comments “I am hugely excited to be joining MullenLowe. It’s an agency with an enviable reputation in strategy, built by Charlie and his team. That strategic foundation and the hyperbundled approach means that we can create meaningful, impactful work that makes a real difference to our clients and their customers.”

Charlie Snow will spend the next few months transitioning the department and client relationships. Snow was one of the original employees and a shareholder of DLKW, joining the start-up as Head of Planning in 2000 and promoted to Chief Strategy Officer of DLKW Lowe in 2010. In 2015 Lowe + Partners merged with US agency Mullen, and the newly named MullenLowe London moved into a new building with MullenLowe Profero, MullenLowe Open, MullenLowe Profero and MullenLowe Mediahub. Since then, Charlie has overseen MullenLowe Group UK’s integrated strategy department.

During his career Charlie has won a number of planning awards for his work, including the Grand Prix at the Account Planning Group for his thinking on The Department of Education’s ‘Child Literacy’ campaign, and two Gold IPA Effectiveness Awards, including the Stroke ‘Act FAST’ campaign. He has been the convenor of judges for the 2011 IPA Effectiveness Awards and was inaugurated into the IPA Effectiveness Hall of Fame. He is also a member of the Government’s Evaluation Council.

Charlie Snow says: “I’ve had seventeen very happy and fulfilling years at the agency in its various forms; and now seems like the right time to hand over the reins. I’m really pleased Jo agreed to join – she’ll be great.”

Tom Knox, Chairman MullenLowe comments: “It has been a privilege and a great pleasure to have worked with Charlie for the last 17 years, his strategic excellence, enthusiasm and magnetic personality leave a permanent stamp of quality on our agency. We are delighted to have him for a good transition period, working with Jo and Head of Strategy, Anna Vogt, and wish him bon voyage for the future.” 

2017-03-02 00:00:00
Sloggi picks MullenLowe for global integrated account Sloggi, the underwear and lingerie company owned by Triumph Group, has appointed MullenLowe Group as its integrated global agency of record ahead of a campaign to relaunch the brand.

The IPG agency will run the integrated advertising, media and digital account out of its London office, with regional support in Germany, France, Hong Kong and Japan.

MullenLowe won the account after a competitive pitch and there is no incumbent on the business.

A fully integrated team will be created for Sloggi comprised of staff from MullenLowe, MullenLowe Open, MullenLowe MediaHub and MullenLowe Profero.

The first work will break later this year for the launch of a new bra range.

The brand's marketing has been quiet in recent years compared to the early 00s, when it hired Olympic champion sprinter Linford Christie to be its brand ambassador and was rapped by the Advertising Standards Authority for placing an outdoor ad featuring bare bottoms near a mosque.

Tom Jacobs, head of marketing strategy at Sloggi said the brand’s aim is to elevate it to the world’s most revered everyday comfort brand.

He said: "[MullenLowe] clearly had a deep understanding of our target consumer and how our brand can become more meaningful to her.

"Strategically, they were able to bring cohesiveness to seemingly diverse elements of the communications programme. We look forward to a great partnership."


2017-01-13 00:00:00
Knorr gives a flavour of New Brand Direction In latest campaign, "Love at First Taste" Knorr’s new integrated marketing campaign, featuring a short-film directed by award winning director, Tatia Pilieva, discovers the power of flavour

Flavour is at the heart of everything Knorr does, and the brand is passionate about inspiring a new generation of millennial foodies, weaned on pop ups, supper clubs, super star chefs and bloggers-turned-cookery-writers. How? By creating new compelling, sharable content that is rooted in people’s personal experiences of flavour and food.

The ‘Love at First Taste’ campaign combines a thought provoking film with an interactive tool that provides an innovative platform to celebrate our shared pleasure of food and encourage discovery around flavour preferences, all backed by an online global research project.

One of the key findings of Knorr’s research was that we are more likely to be attracted to someone who shares our flavour profile. To test this theory Knorr conducted a social experiment with a twist - pairing complete strangers, based on their love of the same flavours, which was discovered using the Knorr Flavour Profiler.

Created by Creative Integrated Marketing Agency, MullenLowe and developed & directed by filmmaker Tatia Pilieva of Pulse Films, whose viral movie ‘First Kiss’ won a Gold Lion at Cannes in 2014, the 3 minute film saw a group of 14 singles paired on their flavour profiles, to see if a shared passion for certain tastes would create chemistry between the couples.

Filmmaker Tatia Pilieva explains, "People have connected over a meal for ages.  What better way to test chemistry than pairing strangers and asking them to feed each other."

This campaign is part of a wider drive to develop a more progressive way to communicate with Knorr’s customers and sees the launch of a new brand direction for Unilever’s largest food brand. Targeting a new generation of food-obsessives who see social media as the place to share recipes, pick up tips from bloggers and vloggers, upload food ‘porn’ dishes onto Instagram and share their their foodie discoveries. Knorr is shifting the focus of the brand to reflect this new landscape, by delivering an integrated digital campaign that speaks directly to the millennial world of social sharing, personal expression and an enthusiasm to try new recipes and tastes.

Ukonwa Ojo, Senior Global Director for Knorr at Unilever says: “We are on a journey to help a new generation discover the joy of cooking by encouraging them to explore new flavours and create dishes that are delicious – and look great on social media. We want to inspire the innovative food moment that is happening right now, by helping people to recognise the importance of flavour and the richness it brings to everyday life.”


“In a world where millions of people are searching for love, flavour is a part of your personal profile that everyone’s ignored, until now. Imagine going on a date with someone not because of the way they looked, but because of favourite flavours you had in common. We tried it and watched personalities come alive and connections sizzle,”says MullenLowe Global Creative Director, Tom Hudson.


To inform the campaign Knorr asked 12,000 people in 12 countries to tell them what flavour means to them, to get a genuine understanding of the crucial role it plays in everyday life.

Inspired by the huge popularity of personality quizzes, Knorr has also created an innovative Flavour Profiler, which will sit on the Knorr ‘Love at First Taste’ site. This bespoke tool allows people to find out which of the 12 flavour profiles fits them best: Salty Adventurer; Roasted Romantic; Gracious Grazer; Tangy Dynamo; Meaty Warrior; Spicy Rebel; Sweet Sensualist; Deep Sea Dreamer; Rustic Ranger; Earthy Idealist; Potent Provocateur or Melty Indulger. People can then share their Knorr Flavour Profile on social channels to see which of their friends, or romantic interests, is their best match.

The profiler also uses flavour preferences to create tailor made recipe recommendations based on your preferences. Knorr has partnered with YouTube foodies, TasteMade, to develop snappy, sharable recipe videos that are easy to follow and to share.

This fresh approach builds on the success of Knorr’s moving 2015 film ‘The Flavour of Home’, which is the most viewed online food film ever, attracting over 100 million views. 

Join the conversation at #LoveAtFirstTaste

2016-04-26 00:00:00
DLKW LOWE BOLSTERS CREATIVE DEPARTMENT WITH TWO SENIOR CREATIVE TEAMS DLKW Lowe has hired two new senior creative teams to join the growing creative department. Creative team Bruno Ribeiro and Luiz Filipin join the agency this week, alongside Roberto ‘Bob’ Kilciauskas and Pedro Rosa – both teams originally hail from Brazil.

They report directly into creative leaders ECD Rich Denney and Chief Creative Officer Dave Henderson. The appointments are effective immediately. The hires highlight a period of growth for the agency following a successful new business run, as the agency beds in new clients including the Post Office, Lenovo, Remy Martin and Samaritans, alongside existing clients. Both teams will work across the portfolio of agency clients.

ECD Rich Denney comments “Both teams’ talent and boundless hunger to create world class attention-grabbing work makes them the perfect fit for our agency and for the direction we are heading in. They could have chosen to work at any agency in London so we are delighted they are joining us.”

Brazilian born Bruno and Luiz are working together as a team for the first time at DLKW Lowe. Bruno joins from AKQA London with over eighteen years’ experience in multicultural, game-changing agencies. Previously at LOLA Madrid, Ogilvy Brazil and Leo Burnett Lisbon, award-winning Bruno has worked on Nike, Unilever, Coca Cola, American Express, Kraft Foods and McDonald's. New partner Luiz Filipin joins from Lowe Borghi Brasil. Previously at Wieden + Kennedy São Paulo, Luiz has worked on Nike, Coca-Cola and Unilever brands.

Senior team Roberto ‘Bob’ Kilciauskas and Pedro Rosa join DLKW Lowe with an equally impressive agency background in Brazil including Africa Agency, Y&R Brazil and AlmapBBDO, Sao Paulo. The multi-award winning team has picked up Cannes Lions in recent years for Audi (Press 2014), Jeep Refuel (Press 2014) and ESPN Eye test (Cyber 2015). The team are also regular contributing teachers at Miami Ad School.

DLKW Lowe has had a strong first half of the year with a particular focus on talent; Jamie Elliott was promoted to CEO and Dave Henderson to Chief Creative Officer following a record-breaking new business run in 2014, Anna Vogt joined from BBH as Head of Planning and the creative department secured Denis Kakazu as Head of Art. 2015 has seen new work launches across clients old and new, global and domestic from Post Office to Persil, Lenovo to Knorr. The agency continues to gather momentum as it prepares for a milestone move to East London in December 2015. 

2015-10-08 00:00:00
Mullen Lowe Group UK Names Jonathan Fowles Chief Media Officer Mullen Lowe Group UK today announces the appointment of Jonathan Fowles to the newly created role of Chief Media Officer. Fowles will report into Richard Warren, CEO Mullen Lowe Group UK. The appointment is effective immediately.

In a first of its kind appointment, Fowles will be responsible for integrating media and comms strategy, thinking and ideas into the planning and creative processes; and looking at bringing Mediahub, Mullen Lowe’s media offering to the UK.

Jonathan Fowles is one of Europe’s leading media strategists and has previously held roles as Chief Strategy Officer at Initiative G14, Head of Strategy and Insight at Manning Gottlieb OMD, and Head of Planning at PHD.

Richard Warren, Mullen Lowe Group UK CEO, said, “Modern communications demand the integration of media and creative. Embedding a leader of Jonathan’s pedigree into our ‘hyperbundled’ creative process gives us a real step change in capability”. Mullen Lowe Group UK was formed in May following the creation of the Mullen Lowe Group global network and consists of through the line advertising agency DLKW Lowe, digital marketing agency Lowe Profero, and strategic activation and shopper marketing agency Lowe Open.

Jonathan will work across all three group companies. In the US, Mullen Lowe operates Mediahub, a 160-person media shop based across Boston, LA, New York and North Carolina. Mediahub's headquarters in Boston has grown 30 percent this year to 108 employees, adding significant accounts such as Scotts Miracle-Gro and Royal Caribbean to their existing clients including JetBlue, Patron, Bose and Lenovo. 

2015-09-17 00:00:00
Samaritans Appoints DLKW Lowe To Take On New Creative Brief Leading charity Samaritans is delighted to announce the appointment of DLKW Lowe to fulfil its new creative brief.

Following a three way pitch, DLKW Lowe will deliver a new targeted awareness raising campaign for Samaritans as part of the award-winning cross-industry suicide prevention programme, funded by Network Rail on behalf of the rail industry, which aims to reduce the number of railway suicides and improve support available to those affected by them. –

Building on the success of two previous campaigns, ‘We’re in your corner’ and ‘Men on the ropes’, Samaritans is now looking to create an effective and innovative behavioural change campaign, targeting high risk groups, including middle-aged working class men.

The aim is to encourage vulnerable people to seek help whenever they are struggling to cope and raise awareness of Samaritans’ service.

Paul McDonald, Samaritans’ Executive Director of Communications, said: “As we begin to implement our new six year strategy, we are poised to push Samaritans’ brand forward and raise awareness of our vital services among high risk groups in particular. I am delighted to have DLKW Lowe on board to help us achieve this, by creating a dynamic campaign, which will capture people’s attention and, crucially, encourage help-seeking behaviour among those who need it most, no matter what they are struggling with.”

Samaritans’ Campaign Manager, Samantha Mills said, “Right from the word go, DLKW Lowe instinctively ‘got’ what we are trying to achieve from this campaign. We were impressed with their attention to detail and audience insight which clearly influenced what was a very strong pitch.”

Jamie Elliott, the CEO of DLKW Lowe, said: ‘This is a fascinating, nuanced brief which we’re honoured to have been awarded. We can’t wait to work with Samaritans and the other programme partners to deliver a campaign which reaches those most urgently in need of support.”

Kate Snowden, head of media campaigns at Network Rail said: “We’re committed to reducing the number of suicides on the railway and the trauma that they cause not only to the families involved but to railway staff and passengers who are affected. We’re looking forward to a fresh and innovative campaign that will increase awareness of this important issue.”

It is anticipated that during the course of the contract there will be other strands of awareness raising communications that DLKW Lowe will be asked to deliver on behalf of Samaritans. 

2015-07-07 00:00:00
DLKW Lowe announces milestone move to Old Street  We can happily confirm that we are relocating to an old carpet factory in Shoreditch, 37-45 City Road, London EC1Y 1AT. We will be in by the end of 2015.

The 46,000-sqft office will comprise all Mullen Lowe Group UK agencies including ad agency DLKW Lowe, activation agency Lowe Open and digital agency Lowe Profero.

DLKW Lowe has appointed architects Studio Octopi to design the new office space – a small cutting edge practice currently making headlines with their Thames Baths project and recent appointment to redesign the Peckham Lido. 

2015-06-17 00:00:00
Why DLKW Lowe’s Stroke Work Is ‘The Most Effective Public Health Advertising Ever’ Campaign Magazine, 17 February 2015
By Charlie Snow, Chief Strategy Officer

Charlie Snow, the Chief Strategy Officer at DLKW Lowe, explains why the Interpublic agency’s work to raise awareness of the risk and symptoms of stroke has been hailed as so effective.

A few weeks after the stroke “act FAST” campaign launched in 2009, a worried six-year-old girl in Shrewsbury ran round to a neighbour’s house saying, “Granny looks like that woman on the telly”. The neighbour confirmed the signs of a stroke and rang 999 immediately, ensuring the grandmother got to hospital quick enough to be saved from severe disability or even death.

This was one of a number of true stories that emerged the moment the campaign launched. They are still happening to this day, seven years on. And all because of a truly powerful piece of public health advertising.

So, what can we learn from this piece of communication, hailed earlier this month as “the most effective piece of public health advertising ever made.” A campaign that has directly prevented 4,000 people from serious disability.

1. Advertising still has the power to educate

It’s not that fashionable a role for advertising these days, but the stroke campaign proves the power of advertising as educator. Data showed people were ignorant of the signs of strokes, and did not know that they should treat it as a medical emergency. The role for advertising was to address this ignorance and deliver critical, life-saving information.

2. Advertising can deliver a lot of information

So often we are told “just say one thing”, “don’t throw too much information at people because they’ll never grasp it”. The stroke advertising proves that this does not have to be the case – it delivers a lot of valuable information in one go. It succeeds because the information is broken down into manageable chunks; the information is given air to breathe in long-format media spaces, and is delivered in a calm and measured tone. Lastly, the words are also mirrored by powerful visuals, in an often maligned, yet remarkably effective “show and tell” style.

3. A powerful visual metaphor

But above and beyond the information is a powerful visual metaphor – a fire in the brain – that provides what the neuroscientists call a “flashbulb memory” of the risks. The fire works on a number of levels: it pinpoints where strokes strike – the brain; it demonstrates the increased damage if not treated; it represents a sense of urgency and emergency. It is this feeling of drama that the six year-old girl was responding to – she might not have known exactly what she was facing, but she definitely knew it was bad.

4. It provides a sense of hope

Critically, the advertising provides hope. The line that has proven to be the most memorable in the communication is “the faster you act, the more of the person you save”. The benefit of action is clear.

5. It involves key ethnic groups

The campaign has proven effective across key ethnic groups. People of African and Caribbean descent are known to be at higher risk of stroke. We have deliberately involved them in casting and setting – a barber’s shop – as well as taking the message to their communities, eg phone box posters.

This is public service communication at its powerful best.

2015-02-17 00:00:00
DLKW Lowe opens content division Feb. 15, 2015--Campaign UK--By Gurjit Degun

DLKW Lowe has launched an in-house digital content production company to work across Lowe and Partners in London.

Make: (l-r) Warren, Waldron and Bell

Make will produce online films, TV ads, animatics, motion graphics and promotional videos for Lowe Open, Lowe Profero and DLKW Lowe. It also plans to work with other brands. Make will collaborate with DLKW Lowe’s broadcast department, which is headed by Trudy Waldron.

The team will be led by Isaac Bell, who was hired in July 2013 to set up the department. He was previously a senior creative editor at Adam & Eve/DDB.

During his time at DLKW Lowe, Bell has developed the post-production department into one that creates digital content and TV campaigns.

Richard Warren, the chief executive of DLKW Lowe, said: "In Make, we are formally offering an exceptional in-house digital content production company, responding to our clients’ increasing demand for agile, fast-turnaround film content across broadcast, direct and online channels."

Ahead of its official launch, Make created "conditions", the British Heart Foundation TV ad featuring children attempting to pronounce the name of their heart condition. It was part of the "Wear it. Beat it" fundraiser, which encouraged people to wear red last Friday to raise awareness of heart conditions.

This article was first published on

2015-02-12 00:00:00
DLKW Lowe launches Wear it. Beat it. campaign Join the nation in the fight against heart and circulatory disease with the British Heart Foundation There are currently 7 million people in the UK living with heart and circulatory disease. DLKW Lowe, together with activation agency Lowe Open are supporting their client the British Heart Foundation (BHF) in their Wear it. Beat. it. fundraising campaign.

On Friday 6 February, as part of Heart Month, the BHF is asking people in workplaces, schools and at home to join the fight for every heartbeat. They’re encouraging people across the nation to show their support by doing two things: wear red and make a donation, and secondly, organise a red-themed Wear it. Beat it. event to raise funds for life saving research.

The integrated campaign features the TVC ‘conditions’, OOH and online campaign content including a series of online films. The touching and poignant TVC, ‘conditions’, filmed by the agency’s in-house video production company MAKE, features a series of children with heart conditions shot on location in a school. The children are captured struggling to say their tongue-twisting conditions such as Aortic Regurgitation and Ventricular Septal Defect, proving ‘It‘s hard to say, but even harder to live with.’

Lowe Open, working in an integrated team with DLKW Lowe, is activating Wear it. Beat it. with an awareness, acquisition and stewardship campaign, using DM and eDM. Plus, people signing up to host an event receive a Fundraising Kit full of inspiration and practical help. Kits can be posted or downloaded, and include red-themed fundraising ideas, save-the-date and sweepstake posters, recipe card, and pop-out red bow ties & moustaches, so everyone around them can take part. The BHF is the UK’s number one heart charity. For over 50 years it has pioneered research that’s transformed the lives of people living with heart and circulatory disease. It has played a pivotal role in the discoveries of vital treatments helping those affected to live longer, healthier lives.

DLKW Lowe and Lowe Open won the integrated account following a competitive pitch in early 2014

2015-01-26 00:00:00
Navigating CES 2015 With Lenovo Members of the DLKW Lowe Lenovo account team joined global Lenovo Clients and the Lowe and Partners network in Las Vegas for the world’s largest technology show, CES 2015.

With over 160,000 attendees & 3,600 exhibitors, this year’s ‘Consumer Electronics Show’ cemented its position as the ultimate tech playground for swaggering startups, the ever-expanding realm of gadgets and a long list of marketing hopefuls behind them.

At the forefront of CES 2015 was certainty that ‘The Internet of ‘Things’ has inevitably become mainstream, wearable gadgets are fast transitioning from geek to chic as they look to become a wardrobe regular, and the sphere of Ultra HD TV and tablets continues to expand as buyers look for avenues to create their own content.

Lenovo Account Director Ashana Richards attended the summit in Las Vegas and fed back praise from industry reporters in response to Lenovo’s expanding product lineup including the ‘Fiebot’ voted Business Insider’s Best Product. Seeking inspiration from 2014’s picture of choice – the ‘Selfie’, Lenovo’s robotic phone-holding device ‘Fiebot’ has been designed to navigate your phone whilst it captures those special moments.

Continuing it’s magic by the millions, Lenovo launched the ThinkPad X1 Carbon to celebrate the 100 millionth ThinkPad signalling a significant success story for the brand. Company Chairman and CEO Yang Yuanging identified the device as part of “one of the most respected brands in the industry, fueling Lenovo’s rise to number 1 in the global PC industry.”

The closing commentary from Lenovo teams on the ground highlighted the industry’s awareness that a strong tech eco-system is the way forward for brands. We look forward to an exciting year ahead working with Lenovo navigating this evolving space and building a leading global brand.

2015-01-19 00:00:00
DLKW Lowe Chairman Tom Knox Opens 2015 NABS Tuesday Club Talks Opening the inaugural NABS Tuesday Club Talks for 2015, DLKW Lowe chairman Tom Knox provided an in depth and candid insight into ‘Lessons learnt through starting an Ad Agency’ on Tuesday January 13th.

Having founded Delaney Lund Knox Warren with his partners in 2000, Tom openly declared drive and creativity as vital components in the initial stages of a start up to retain clients’ trust – a reality mirrored by his belief that “you are defined by your clients and the work you do for them.” Details were given of the original pioneering campaigns that contributed to defining DLKW’s presence within the UK market, a position that led them to become the largest non-network agency prior to its merger in 2010 with Lowe and Partners.

As the current IPA President Elect for 2015/6, Knox shared the 7 principles he has come to acquire throughout his time in the advertising industry. Placing strong importance on workplace culture he explained, “life is too short to work with people you don’t like or trust”.

This sentiment is what he believes to be responsible for “creating a workplace culture that remains amongst the top reasons staff choose to work for you, and clients remain with you.”

2015-01-17 00:00:00
Tom Knox Named As 2015 IPA President-Elect IPA, 4 December 2014

Tom Knox, Chairman of DLKW LOWE was this afternoon nominated by IPA Council members as the preferred candidate to succeed Ian Priest as President of the IPA in March 2015.

Tom is a hugely respected adman. In 2000 he was part of the team that founded Delaney Lund Knox Warren, which prior to the merger with Lowe and Partners in 2010, grew to become the largest non-network agency in the UK. He is also currently the IPA’s Honorary Secretary and Membership Committee Chairman.

Knox will be expected to serve a two-year, annually-elected, term which will be first ratified on the 26thMarch 2015 as part of the IPA’s AGM proceedings. His first public platform will be at the IPA Members’ Lunch in April 2015 where he will outline his two-year manifesto.

The announcement comes at the end of a formal three-month selection process by the IPA Presidential Nominating Committee which was led by Moray MacLennan, Worldwide CEO of M&C Saatchi.

Says MacLennan: “My role as Chairman of the nominating committee was remarkably straightforward. To identify that certain someone whom the industry wants as their next leader. It was soon obvious that this person was Tom. And we were even more delighted when he accepted with as much enthusiasm. I have no doubt that he will be a fantastic leader for the IPA and the industry.”

Commented IPA Director General Paul Bainsfair: “Tom is not only intelligent and witty, but he cares deeply about the industry. His background at both big network agencies and his own shop give him a unique perspective of the needs and issues facing our members. He is the perfect candidate to succeed Ian, and I very much look forward to working with him.”

Says Knox: “I am tremendously flattered and honoured to be chosen as the IPA’s next President and I look forward to building on Ian’s ADAPT agenda. As Hon Sec and Chairman of the Membership Committee I am aware of the great team and resources that the IPA has and I will do my utmost to live up to the legacy of all my illustrious predecessors.”

Tom Knox started his career at Delaney Fletcher Delaney in 1987. After DFD was acquired by Bozell he worked in New York for a year, followed by stints at Chiat/Day and AMV/BBDO in London. He returned to DFSD Bozell in 1995 as Head of Account Management. In 2000 he was part of the team that founded Delaney Lund Knox Warren, which prior to the merger with Lowe and Partners in 2010, grew to become the largest non-network agency in the UK. He is now chairman of DLKW Lowe. Tom is married with three stepchildren.

2014-12-04 00:00:00
DLKW Lowe Wins Lead Status On Global Rémy Martin Account Campaign, 5 November 2014

Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch.

The Interpublic shop will be supported by the Lowe and Partners networks in the key regions of the US and China.

Rémy Cointreau, the owner of the French cognac brand, called the review in May and engaged Andrew Melsom at the intermediary Agency Insight to oversee the process.

The brand had been largely dormant in the UK but most recently worked with The Red Brick Road.

In the US, the Miami-based shop La Communidad was the brand’s agency of record.

DLKW Lowe confirmed the appointment.

2014-11-25 00:00:00
DLKW Lowe Wins Post Office Business Campaign, 25 November 2014

The Post Office has appointed DLKW Lowe to handle its advertising business.

The agency beat off competition from Ogilvy and WCRS following a seven-month process.

The Post Office has recently been working with FCB Inferno, which will retain its digital and direct business despite being kicked out of the ad review.

Post Office originally called an ad, digital and direct pitch but then narrowed it to just advertising.

The Post Office confirmed the appointment and said it could not comment further.

The incumbent is Dare, which was unable to re-pitch for the account because it was not selected for the Government’s creative agencies roster. When Dare won the business in 2009 the account estimated to worth £12 million.

2014-11-25 00:00:00
DLKW Lowe and Lowe Open Awarded Euro Effie for Persil Dirt Is Good Campaign On 17 September DLKW Lowe and Lowe Open celebrated a joint silver Euro Effie award win for Persil’s Dirt Is Good ‘For Whatever Life Throws‘ campaign.

The Euro Effie, a symbol of proven advertising effectiveness, promotes and recognises excellence in marketing communications, and is a highly prestigious award within the industry.

The joint entry from DLKW Lowe and Lowe Open won in the ‘Best Integrated Campaign’ category, celebrating campaigns that have applied an integrated approach to strategy and clearly shown how each element of the multi-media strategy was effective.

The award winning paper entitled ‘For Whatever Life Throws’ relayed the successful launch of a new formulation of Persil’s Small & Mighty in all new packaging. The campaign included a highly crafted and impactful TVC “Walking Girl” plus a range of other traditional channels such as outdoor, cinema and press. Digital, PR, ecommerce and in store activation launched Small & Mighty to shoppers on and offline by hero-ing the striking pack shape and unique ‘stain eraser ball’, dramatising the new Persil ‘pop, pour, rub’ process. Online video demos engaged and informed shoppers.

The result was a reversing of the market share decline in France and increased momentum by growing share in UK.

Rupen Desai, Regional President for Lowe and Partners, Asia Pacific and Global Lead for Persil ‘Dirt Is Good’ comments:

“‘Effectiveness of the work we create is paramount for us. Persil, an iconic brand needed an iconic, integrated campaign – and, now, to be recognised for the exponential results generated makes the news even sweeter. We could not be more proud of our work and the teams.’”

‘Dirt is Good’ has defined Unilever brand Persil’s communications since Lowe and Partners developed the platform in 2003. A global brand idea, the ‘Dirt is Good’ campaign for Persil/OMO sets the standard across 60 markets, challenging head on the conventions of the laundry category and encouraging mums to give their children the freedom to experience, develop and grow. ‘Dirt is Good’ is one of the most awarded global campaigns for advertising’s oldest and traditionally most functional category clocking over 10 effectiveness awards including Gold in the Best Sustained Success in the APAC Effie Awards and 9 Cannes Lions in the last 3 years.

2014-09-18 00:00:00
Game On As GeoLotto Appoints DLKW Lowe As Creative Agency GeoLotto, an online lotto game supported by UK lottery company Tipp24, has appointed DLKW Lowe as their creative agency following a competitive pitch. The appointment is effective immediately.

GeoLotto is being re-launched in September with hopes of revolutionizing the online gaming industry by introducing a new innovative lotto game to the UK market. The online game utilises Google maps software to divide the country into a grid of purchasable squares that are entered into a prize draw every Saturday for a chance to win a millions of cash prizes including a top prize of £1,000,000.

Wendy Collins, Managing Director GeoLotto comments:

“This is the start of a very exciting chapter for GeoLotto. DLKW Lowe have a proven track record of delivering effective campaign launches and we look forward to the results of our partnership.”

DLKW Lowe has been initially tasked with producing a fully integrated campaign to support the launch of in the UK. The campaign is set to break in September across TV, print and online channels.

Tom Knox, DLKW Lowe Chairmen comments:

“We think GeoLotto is a fantastic innovation in online gaming with uniquely attractive game play and we look forward to the challenge of launching the brand and establishing it in the UK market”.

GeoLotto is supported by platform and game provider Geonomics and Tipp24. Tipp24 operates a number of companies in Spain and the UK, which enable over 2.9 million customers to participate in lottery-based games via the internet.

2014-09-17 00:00:00
Unsuspecting CUPRA Fans Experience Extreme Simulator Ride DLKW Lowe creates stunt to showcase the new SEAT Leon Cupra 280, their fastest car ever.

DLKW Lowe today announces the completion of its first campaign for car manufacturer SEAT: a stunt that dramatises the incredible technology that SEAT has engineered in the new Leon Cupra 280 hot hatch – its’ most powerful Cupra ever.

Ten unsuspecting Cupra fans were invited to be the first ever passengers to experience SEAT’s state-of-the-art simulator. Unbeknown to them, once 'aboard' the new Cupra hi-tech simulator they were actually propelled around Sheerness docks by professional stunt drivers in an exhilarating and terrifying car chase, complete with helicopters and other action movie props.

The viewer is in on the trick throughout, so compelled to watch the full film to see how the passenger reacts when the stunt is revealed. The film is supported by short trailers which will run on TV.

This Extreme Simulator literally intensifies the normal simulator experience, fitting into the wider campaign for The New SEAT Leon Cupra 280, to ‘Intensify the everyday.’

Steven Bellew, National Communications Manager, SEAT UK: “The brief was to get SEAT noticed by our target audience and to promote a change in thinking amongst them, prompting them to do some research on the new Cupra. The film that DLKW Lowe created is one that cuts through the crowded world of car advertising and the myriad of online films that circulate daily, ensuring that viewers know SEAT was behind it.”

Dave Henderson, Executive Creative Director, DLKW Lowe: “It was fantastic to see the reactions of our passengers once we revealed they weren’t in a simulator at all, but the real thing. They were literally blown away by the power of the new Cupra 280”

2014-03-20 00:00:00
Christmas Pud, Chocolate Bombe, Grab a Spoon You Can’t Go Wrong… Go On… It’s Christmas at Morrisons! Morrisons is set to launch its new Christmas TV advertising campaign this Friday 8th November during the prime-time slot of ITV’s Coronation Street. The campaign, featuring the nation’s favourite duo, Ant & Dec, focuses on how Morrisons’ expertise helps to create a sumptuous Christmas spread, with a pinch of festive magic thrown in for good measure.

The ad sees Ant & Dec drawn into an enchanting winter wonderland by a playful Morrisons’ gingerbread character, who proceeds to sing to Ant & Dec about the array of festive foods. Set to the tune of the Disney classic ‘Be Our Guest’ from Beauty and The Beast, with rewritten lyrics, the gingerbread man dances around a table laden with Morrisons’ festive treats. He is accompanied by animated elf-sized versions of Morrisons’ M Kitchen chefs who are busy adding the final touches to a festive feast that Ant & Dec tuck into with gusto.

Directed by creative animators Psyop and produced by DLKW Lowe, the ad was filmed at Pinewood Studios. The focus is on recreating the sense of excitement felt at Christmas time and demonstrates how shopping at Morrisons can deliver a festive feast that is affordable for everyone, no-matter what your budget.

The full-length spot is supported by a selection of shorter 20” and 10” TVCs that feature two of the real M Kitchen chefs and highlight individual products alongside their great value prices. For example, Morrisons’ traditional and chocolate chip Panettone that is made in store from scratch by its bakers everyday for just £2 each and the Crackling Turkey that is prepared in store by its butchers. Morrisons’ premium tier M Signature products are also set to feature in a 30” TVC which will air from late November.

Belinda Youngs, Morrisons Corporate Brand Marketing Director said, “Our Christmas advertising is all about celebrating great tasting food and great prices offering the very best value for money at Christmas. Our chef developed food takes centre stage and shows how we can make Christmas not only magical but also easy and affordable for everyone.

We’ve been working with Ant and Dec all year and who better to help us celebrate than the nation’s favourite duo. However, they are not the only stars in our advertising and our M Kitchen chefs also make an appearance. They have been busy since last January developing and approving all our products to ensure that not only does our food taste great but it is great value too. Our host, Ginger, can also be bought from our Cake Shop.”

2013-11-08 00:00:00
Persil Small & Mighty ‘For whatever life throws’ Persil has released its biggest campaign to date, celebrating the resiliency of UK kids. The ad, created by DLKW Lowe, is the agency’s first since winning the global business. The brand continues to champion dirt, whilst battling Mums’ cynicisms that one product alone can defeat grime.
The precursor to this was their award winning ‘DIRT IS GOOD’ campaign that encouraged kids to explore the great outdoors.
The new TV spot signifies the re-launch of their ‘Small & Mighty’ product. Created by Frances Leach and Christopher Bowsher and directed by Nial O’Brien at Academy+, the 50” portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty.
The ad will air on the 15th of July and will be supported by print and outdoor press.
Richard Denney, Joint ECD of DLKW Lowe commented ‘We’re very proud of the new ‘whatever life throws’ campaign. It’s beautiful, striking work that will continue Persil’s dominance of the laundry market’.

2013-07-15 00:00:00
Marie Curie launches new commercial for the “Great Daffodil Appeal” Marie Curie Cancer Care is airing a brand new 60” & 30” commercial to support its annual fundraising campaign, the Great Daffodil Appeal.

The spot, created by DLKW Lowe and directed by Tom Tagholm who created the ‘Meet the Superhumans’ ad for the Paralympics, focuses on your last moments meaning as much as your first and encourages viewers to make a donation and wear one of the charity’s daffodil pins.

Marie Curie provides free nursing care to people with a terminal illness and vital support for their loved ones, allowing families to spend their final weeks, days or hours with the people and things they love close by.

To highlight the importance of this, the ad depicts symmetrical first and last moments such as birthdays, words and kisses. The idea is to show that the last moments of someone’s life should be filled with experiences that are just as poignant and important as the moments that are given such significance at the start of someone’s life.

With end of life care being a top priority on the public agenda, the ad provides a timely and compelling reason for everyone to support the work of Marie Curie and ‘make a difference’ by donating and wearing a daffodil.

The Great Daffodil Appeal is Marie Curie’s biggest fundraising campaign and encourages everyone to give a donation and wear one of the charity’s daffodil pins during March. Marie Curie is hoping to raise £7 million from the Great Daffodil Appeal which will help provide 350,000 hours of free nursing care.

TV was bought by UMLondon, and is part of a wider campaign spanning cinema, outdoor in the form of 6 sheets, large formats and digital screens and social media. On Marie Curie’s social channels a 90” version of the ad will be launched, giving their 400,000 Facebook and Twitter supporters an exclusive preview of longer content a week before the airtime breaks.

For more information on Marie Curie Cancer Care and the Great Daffodil Appeal visit, or @MarieCurieUk.

Thanks to Tom Tagholm, Blink, MPC & Envy who generously donated time and resources.

2013-02-26 00:00:00
Ant and Dec Shine a Spotlight on Morrisons’ Skills Britain’s favourite Geordie duo get behind the counters at Britain’s most skilled supermarket

Morrisons’ all new advertising campaign, which features Ant and Dec alongside real life in store specialists, breaks tonight during primetime ITV.

In a series of brand new adverts, the Geordie duo lift the lid on the Morrisons’ ‘difference’: the real craft skills and experts in store. Their co-stars come direct from Morrisons’ stores to our screens to demonstrate to the celebrity pair (and the viewing nation) the traditional skills found at the counters.

The first adverts screen tonight, Thursday 7th February, at 19.15 on ITV during Emmerdale and will thrust one of Morrisons’ 1,000 trained fishmongers, Dan Parr, into the national spotlight. He’s more than a match for the Ant and Dec’s banter and can be seen guiding the celebrity entertainers through the real journey of the fish bought by customers from his counter. Viewers will be taken, with Ant and Dec, from the quayside and into store where Dan demonstrates his filleting skills.

Dan isn’t the only store colleague to be shot to fame in the advertising campaign. Morrisons is recruiting skilled workers from across its 483 stores to become part of the ongoing campaign. Knottingley butcher, Antony Ward, will also be seen introducing Ant and Dec to some traditional British breeds of cattle, before they are seen helping him behind his counter.

Each advert, produced by DLKW Lowe, is shot with the same educational and comedic approach. The adverts bring to life the reality that in every Morrisons store, you’ll find a team of skilled craftspeople including butchers, bakers, cheesemongers and fishmongers who love making and preparing food and have made it their career.
The advertising campaign, directed by Finn McGough, is set to Morrisons’ acoustic version of Take That track, ‘Shine’. The adverts form part of a wider partnership with ITV, including sponsorship of primetime shows, Ant & Dec’s Saturday Night Takeaway and Britain’s Got Talent.

Belinda Youngs, Corporate Brand Marketing Director of Morrisons, said: “It really is time for our in store specialists to shine on national TV alongside our celebrity stars, Ant and Dec. These adverts showcase more of what matters, our skilled counter staff providing shoppers the best service, fresh products and great Morrisons’ value. It also reminds the viewers that they can have their food any way they like it because we have trained specialists who can prepare, make, bake, fillet and cut like only we can.

“The new ads really celebrate the thousands of talented people in our stores and ensure the nation (and Ant and Dec!) now know the reasons why Morrisons is the supermarket where fresh food and expertise matter more.”

Ant and Dec said of the adverts: “We had great fun filming these ads and meeting the specialists at Morrisons. We’ve learnt that there’s lots going on behind the scenes at this supermarket to get the best products on shelf. We really do have the utmost respect for the staff who worked with us and the years of training that goes in to knowing your mackerel from your mullet.”

About Morrisons

Morrisons is the UK’s fourth largest food retailer with 483 stores and our business is mainly food and grocery - the weekly shop. Uniquely we source and process most of the fresh food that we sell through our own manufacturing facilities, giving us close control over provenance and quality. Morrisons-branded fresh meat is 100% British, along with all of the meat sold from our in-store butchers’ counters. We have more people preparing more food in store than any other retailer including butchers, bakers and fishmongers. Every week, 11.5 million customers pass through our doors and more than 131,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day.

2013-02-08 00:00:00
Morrisons 'For your Christmas' This week sees the launch of the Morrisons Christmas campaign by DLKW Lowe.

The campaign marks a huge departure from previous celebrity-led creative and centres on the humorous story of a family Christmas unfolding, told with all its much-loved quirks.

The route dramatises mum’s hard work creating a family Christmas, and the comedy moments that go into making the day special, rather than the usual cliché of the picture-perfect day. The campaign spans not only brand advertising but an interactive digital app on facebook. The campaign also presents products and offers as solutions to everyday Christmas challenges within the context of normal family life - all wrapped up with comic insights.

The activity kicks off with a 90” TVC, directed by Academy’s Si and Ad. The story is narrated by and follows one mum, played by Jo Hartley (of “This is England” fame) through all the typical tribulations of the run-up to Christmas – all exaggerated in her mind for comic effect from the needle-dropping Christmas tree to the battle with the turkey. The music for the campaign was specially created by the Oscar Nominated American movie composer John Debney.

The full-length spot is supported by shorter 20” TVCs, all shot with the same cast and comic approach, presenting Morrisons’ solutions to the challenges of preparing for Christmas. The solutions are all rooted in the food and products on offer, many based on the expertise of Morrisons’ experts on Market Street and in store preparation. On facebook, Morrisons is hosting a competition called “Crimes against Christmas” which invites users to share real images of Christmases past from dodgy jumpers to festive food disasters.

The TV commercial launches on Sunday 11th November 2012 during the X Factor results show.

2012-12-11 00:00:00
Coral 'Raising the Game' To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive.

We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers.

The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’.

2012-11-29 00:00:00
RAF Reserves – ‘Live a Challenging Life’ cinema Next week sees the launch of the RAF Reserves new cinema advertisement supporting the Ministry of Defence’s ongoing campaign to double the number of Reserves standing side by side with the RAF Regulars.

The 30” film, written by DLKW Lowe’s Christian Sewell and Andy McAnaney, shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them. The film was directed by Niall O’Brien and produced by Academy.

The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have.

David Ogden, Head of RAF Careers Marketing said:
“The RAF Reserves offers a unique and different challenge to full-time service. This campaign captures the essence of what it is to be an RAF Reserve. This is critical to establish the RAF Reserves in its own right in order to inspire busy, active people with the unique challenge the RAF Reserves can offer alongside a day job.”

The film launches in cinemas nationwide on Friday 21st September and will running througout the autumn in films such as Looper, Skyfall and On the Road.

2012-09-21 00:00:00 new campaign launch "Be Sensible. Save with" This week sees the launch of a new campaign for

The campaign centres on a 30” TVC execution and supporting cutdowns, written by DLKW Lowe’s Christian Sewell and Andy McAnaney and directed by Si and Ad at Academy. It seeks to dramatise the fact that you would be mad to pay more than you need to on train tickets. Instead, ‘Be Sensible’ and book in advance and save money at When every penny counts, the campaign is intended to remind British train travellers that they needn’t pay over the odds - it’s easy to save money on tickets with

The ad opens on a seemingly ‘normal’ British train carriage filled with everyday passengers – families, business people and students – making their usual journeys. A man then bursts into the carriage, wild eyed and manic, announcing to everyone that he’s just found out that he (and they) could have saved a heap of cash if they’d only booked their tickets in advance at Cue chaos and pandemonium; in discovering they’ve all paid far too much for their train tickets, the carriage goes crazy, with each passenger showing their extreme frustration in their own different ways. There is mass hysteria – people are screaming, tickets are flying, dogs are fainting and heads are literally turning to jelly.

Amongst this chaos however, one passenger remains oblivious to the chaos – she emanates serenity and calm, assured in the knowledge that she has been sensible. She booked her ticket in advance on and can sit back and relax knowing she did not pay over the odds for her train ticket.

As the leading independent rail ticket retailer, wanted a bold and impactful execution that clearly and simply highlighted their main savings message – whilst continuing to demonstrate their sense of humour.

The campaign will run throughout Autumn on TV, supported by Youtube and VOD activity. 30” and 10” edits will run in TV spots supported by a longer length film online.

The TV commercial launches on Sunday 26th August 2012.

2012-08-23 00:00:00
Halfords We Fit Sponsorship Idents This week sees the launch of Halfords new suite of sponsorship idents for the Dave channel by DLKW Lowe, promoting their Wefit instore service.

The sponsorship campaign centres around 11x10” idents written by Creatives Fran Leach and Chris Bowsher and directed by James Haworth at The Sweet Shop. In the idents we follow 4 different characters as they try (but fail) to present their own ‘how to guides’ when it comes to performing basic maintenance on their cars – from changing a windscreen wiper, replacing a headlight bulb or replacing a battery. With YouTube full of people’s homemade ‘how to’ videos – we use amateur vloggers to demonstrate that fitting your own car accessories doesn’t always go to plan and that it best (and more hassle-free) to leave it to the experts – letting Halfords We Fit team do it for you instead.

The Halfords We Fit offering is just another example of how Halfords are proving their helpfulness, being a friend to the motorist. Halfords We Fit can help you find the right bulb, wiper blade or battery for your car, and fit it for you whilst you wait – getting drivers back on the road quickly, easily and cheaply.

The commercials launch on Saturday 4th August on Dave’s Motoring Programmes.

2012-08-02 00:00:00
Tour de Francis Question: could an amateur handle the toughest stages of the world’s most prestigious cycling event, the Tour de France?
What’s more, how would they fare on a Carrera Virago, a carbon-frame bike costing less than a grand (so it qualifies for the Government’s 'Cycle to Work' scheme). Now that’s a fair chunk of change but it’s a drop in the ocean compared with the bikes the pros ride.
Halfords found an amateur willing to take on the challenge. His name: Dan Francis. And thus the Tour de Francis came into being.
The tour was devised by Halfords’ creative agency, DLKW Lowe (creative directors: Jonny Watson and Dan Harrison) and consisted of four stages, borrowed from this year’s Tour de France, beginning with the Prologue in Liege, Belgium.
It then moved south through the picturesque Champagne region, up into the French Alps and finally over the finishing line on the Champs Élysées in Paris.
We filmed Dan’s every move from the moment we whisked him away from his family home in South West London, through city streets country lanes and a couple of hills. Well, mountains, to use the technical term. Total repairs on the tour: one puncture. True.
It’s all come together in the form of a 15-minute documentary on the Halfords YouTube channel and the Halfords Cycling Facebook, launching on June 30, coinciding with the start of the 2012 Tour de France.
As Halfords is sponsoring ITV4’s coverage of the Tour de France, we’ve taken clips from the film and used them for the idents in and out of the ad-breaks during the live coverage and highlights shows.
In total, 24 idents will roll out across the 3 weeks of Le Tour, each showing an insight into Dan Francis and his team on tour in Belgium and France.
The idents display the Halfords sponsorship message as well as the web address: - the online hub for the campaign and the documentary.
Halfords will, be using their Twitter and Facebook channels to promote the film as well as following the real Tour de France and sharing their take on the race and comparisons with the Tour de Francis.
A Tumblr blog reveals more behind-the-scenes insight from the Tour de Francis, along with photos and videos from the shoot.
Check it out at (password: chamois)

How did you recruit Dan Francis?
The name came first, along with the idea of taking a regular, amateur cyclist and challenging them to ride some of the toughest stages of the Tour de France – the ultimate test of endurance for a rider and their bike.
Dan auditioned along with lots of other keen cyclists with Frank or Francis in their name. We had a backup ‘Francis’ just in case we had any major incidents or hissy fits from Dan. Happily there were none.
What’s Dan’s background?
Dan Francis is 29, married with a 3 year-old son and they’re expecting a new addition to the family in a few months’ time.
He lives in South West London and works for a large pharmaceutical company. He rides a fixed gear bike to and from the office as it gives him ‘a better workout’.
He’s never ridden abroad before and certainly never tackled climbs like the Col de la Madeleine or the Col de la Croix de Fer before. His most exotic rides thus far had been in Wales.
What bike did Dan Francis ride on the tour?
The Carrera Virago Limited Edition Carbon Road Bike – a carbon-fibre bike exclusive to Halfords, costing £999.99 online and in-store so it’s eligible for the Government’s ‘Cycle To Work’ scheme.
Featuring a super-lightweight full monocoque carbon fibre frame, the Carrera Virago Limited Edition Large Road Bike has a carbon fork and BB30 bottom bracket, Shimano 105 gearing, MAVIC CXP-22S rims with Continental tyres and Tektro alloy brakes. The entire bike weighs just 8.6kg and is finished with a superb part paint/part carbon look.
We took 3 – a primary and 2 backups atop the team support car, a Škoda Superb TDi, kindly lent to us factory fresh from Škoda UK.
Dan thought he was getting special treatment having the bike properly set up for his exact body shape, but no, it turns out Halfords do that for every bike they sell anyway.
How did the bike fare?
From the hundreds of kilometres Dan covered across city streets, country roads and mountain passes, we had one puncture. And that was the extent of all the repair work. Nothing snapped, failed, broke, sheered, collapsed or exploded. Boring. Sorry. And Dan insists he gave it a ‘right old hammering’. He, however, was pretty broken by the end of it.
How did Dan Francis fare?
Dan keeps himself in good shape and was very disciplined in training for the Tour de Francis. The team and the conditions pushed him outside of his comfort zone and the long days of cycling, relentless travel and living out of a bag meant that by the end of tour, he was properly exhausted. Everything hurt, but despite taking it to the edge of his abilities, he didn’t sustain any injuries.
Did he fall off at any stage?
No. But he came close on the climb up to the Croix de Fer. It had been raining and Dan was trying to keep up with the camera car round a tight bend. It meant he very nearly ran out of road and the surface was very slippery anyway, but he managed to stay on 2 wheels.
What was the lowest point?
Easy – getting 3km from the top of the Col de la Madeleine only to discover that an avalanche had blocked any further progress up the mountain. Gutted is an understatement.
What was the highest point?
The next day, reaching the Croix de Fer. There was some doubt that the top might be inaccessible too and we couldn’t see because the top was shrouded in mist. Visibility was poor, it was snowing and Dan was exhausted, but he managed to summon the energy to ride his bike off-road right up to the Iron Cross itself. A triumphant moment and one made sweeter knowing that we had one more stage to be together as a team.
What was the scariest moment?
The Arc de Triomphe, without a doubt. It’s crazy. How people drive round that and survive, let alone ride a bike round it, I do not know. Twelve busy boulevards converging on a 10 lane roundabout: who planned that? Some of the team were very worried for Dan’s safety. Including Dan. We tried to create a protective ‘bubble’ around Dan on the road, tucked in behind the camera van with the support car providing cover, but Parisian drivers don’t care much for bubbles...
We also had Ross, our Directeur Sportif, on a bike ahead of us all, co-ordinating our movements on the walkie talkie. Honestly, it was like being in the climactic set-piece of a movie like Ocean’s Eleven. Very exciting. But scary at the same time.
How big was Dan’s support team?
Team Tour de Francis was 12-strong. A mix of mechanics, ex-pros, a sponsored rider and people with expert knowledge of the route he was going to ride.
It also included the director and crew responsible for capturing the whole event on camera. It was a tight-knit team where everyone played a part in getting Dan across the finish line.
Which parts of this year’s Tour de France did Dan ride?
Stage 1: Prologue section in Liege, Belgium. Time trial: 6.4km.
Stage 6: Épernay > Metz (Champagne region, France). Distance: 210km
Stage 11: Albertville > La Toussuire - Les Sybelles (French Alps).
Highest point: 2,067 metres
Stage 20: Paris
How far did Dan ride on the Tour de Francis?
Totting it all up from the Garmin, Dan must have ridden close to 500km.
What sort of speeds did he manage?
For the time trials in Liege, he clocked up speeds of up to 47km/h on the flat.
He didn’t go crazy coming down the mountains – after a previous crash, Dan has issues with riding fast downhill. He prefers the challenge of riding uphill.
What did Dan eat to help him through the Tour?
Dan’s very interesting as he’s someone who’s very in tune with what his body needs. He would know if his body was dehydrating or low on sugar and would act quickly to put that right. At mealtimes – breakfast especially, he would load up on fruit, oats, yoghurt, toast and orange juice. At dinner he’d always want an orange juice and water - but didn’t speak a word of French, so it was ordered for him. That’s what a support team is for!
On the road, he used energy drinks, gels and he’d always have energy bars tucked in the back pocket of his jersey so he could re-fuel on the move. We resisted the urge to create our own feeding-station – that would have been carnage.
For the rest of us, lunch was a baguette and assorted fillings, made with our fingers using a flight case as a table. The glamour of it all...

2012-06-28 00:00:00
This week sees the launch of the new Halfords summer campaign by DLKW Lowe The campaign centres around a 60” TVC execution, written by DLKW Lowe’s Executive Creative Directors Richard Denney and David Henderson and directed by Academy’s Frederic Planchon. The story follows 4 children on a summer family trip. A boy and girl from the 1970s playing alongside a present day brother and sister.

Set to the 70s anthem ‘Into the Valley’ by The Skids, the ad brings to life nostalgic moments from trips and holidays that people look back on with fond memories. Summed up in the endline ‘ The best trips last a lifetime’, the ad reminds parents that Halfords is the launch pad to family adventures this summer. Bikes, tents, roofboxes and cycle carriers are at the heart of Halfords’ business and heritage, and have been used by families going away on trips for years.

With the current economic backdrop, a trend for family ‘staycations’ this summer, and a desire to go ‘back to basics’ with simple pleasures of earlier decades, Halfords want to evoke memories of trips parents made when they were kids back in the 70s, when life was free, easy and fun. The ad shows how easy it is to recreate the same memories for their own children, instead of spending most of their childhoods indoors on computers and video games.

The 60” spot is supported by two 30” TVCs, one focussing on cycling and the other on camping. A longer 80” version of the film will also run online on Halfords Youtube channel, Facebook and VOD spots. The campaign will also be supported by retail TV and press.

David Wild, Chief Executive for Halfords commented ‘The ad is designed to evoke our customers happiest childhood memories and portray Halfords as the gateway to enjoying the great outdoors with their family and friends. Our products and services are designed to ensure our customers have everything they need for their great getaways. So we want to remind people of the part Halfords has played in their holidays and how we can help again this summer.”

The TV commercial launches on Wednesday 16th May 2012

2012-05-18 00:00:00
Organix launch first TV ad for New Organix Mighty Meals This week Organix launches a new 30 second TV ad to support the new Organix Mighty Meals range and communicate the message that Organix makes baby food that inspires a lifelong love of good food.

The TV commercial was written by DLKW Lowe’s Andy McAnaney and Christian Sewell, Senior Copywriter and Head of Art respectively, and directed by Henry Mason of Independent.

The ad promotes Organix as a brand that care about children growing to love food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him - and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals”

Dave Henderson, Executive Creative Director, DLKW Lowe said “It’s a charming, simple and honest ad which underlines the core values of the new Organix Mighty Meals range”.

Stephanie Hildon, Marketing Director, Organix , said “we’re delighted with the advert DLKW Lowe have created for us. It depicts a consumer truth, which mums will recognise, and clearly dramatises the uniqueness of the food – the chunkiest toddler meal you can buy, just like proper grown up food - which makes it really different to other toddler meals. It’s the first time Organix (the parent brand) has been advertised on TV, and and we believe this new advertising will build on the success of the Mighty Meals launch in 2011.” 

2012-04-02 00:00:00
DLKW Lowe creates the world’s first miniature campaign for the new LEGOLAND® Windsor Resort Hotel London - March 30th 2012:- The LEGOLAND® Windsor Resort opened its doors for the 2012 season earlier this month, with the addition of a new hotel, giving people the chance to stay in a choice of Pirate, Adventure or Kingdom LEGO themed rooms.

To celebrate, the LEGOLAND Windsor Resort has teamed up with London ad agency, DLKW Lowe, to create a new billboard campaign – in minature, promoting the Resort’s mini breaks offering. The billboards are a fraction of the size of standard 6 or 48 sheet advertising, and are all made from LEGO.

The foot high billboards will appear in and around train stations, encouraging public engagement and interaction. They will also be placed near to life size actual billboards.

DLKW Lowe has also made a short film using the mini ads, which will be released on youtube following the activity on Friday.

Tom Knox, CEO of DLKW Lowe, said “The opening of the new hotel at LEGOLAND Windsor Resort is a great opportunity to promote mini- breaks to LEGOLAND and the idea of mini posters made of LEGO seemed to us the perfect brand fit.”

Paul Harvey, Sales and Marketing Director at The LEGOLAND Windsor Resort, added, “LEGOLAND Windsor Resort is well known for its Miniland attractions which now includes the newly launched LEGO® Star Wars™ Miniland Experience – all of which use the power of ‘minature’ to attract and entertain our guests. The DLKW mini billboard campaign is a quirky, playful way of promoting our mini breaks packages.”

This is the third phase of the LEGOLAND Windsor Resort’s marketing for the year so far, which began in early March with a new Global TV campaign, showcasing the breadth of rides available at the park, inviting all ages to come and ‘Play their Part’ at the resort. In addition to this, DLKW Lowe also recently launched a new campaign dedicated to the new LEGO® Star Wars™ Miniland Experience. These Star Wars™ themed 6 sheet advertisements are now running on the tube with additional radio commercials and online activity. 

2012-03-30 00:00:00
Microloan Foundation Launch Live Donation Digital Poster Campaign The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, is launching an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.

Created by DLKW Lowe, the campaign asks the public to donate via SMS to activate the creative on screen and receive a personalised on-screen thank you message.

The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Users will be invited to participate with message: “Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777” Users will then donate a fixed amount by text and each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete.

Completed images appear on where donors can look up their contribution and see their coins tagged within the image. Donors can then share their contribution with friends via Twitter, Facebook or email.

Peter Ryan from The Microloan Foundation commented: “We are delighted by this campaign, it is highly innovative, interactive and we hope will attract a lot of new donors to support our work”

Greg Delaney from DLKW Lowe said: “The beauty of this idea is not just that it uses innovative digital and mobile technology to allow you to interact with the poster, it harnesses this for a great cause - deepening engagement and strengthening the relationship between donor and recipient.”

Digital production and technical build was coordinated by Grand Visual, with SMS monitoring and integration managed through their OpenLoop platform. 3D motion graphics were produced by Absolute with website design and build by United Studios.

The MicroLoan Foundation were awarded £50k worth of media spend for the idea in last year’s ‘The Art of Outdoor Digital Competition’ hosted by Ocean Outdoor.

The campaign runs from the 25th - 26th February 2012 as a weekend domination on Ocean Outdoor’s Southern Terrace digital poster site at Westfield London.

Dan Dawson, Digital Director at Grand Visual commented: “The genius of this campaign is in its immediacy and responsiveness. It encourages the public to participate in the ad itself and personally thanks them for their involvement. Online assets extend the life of the campaign and builds awareness via social networks. 

2012-02-22 00:00:00
Burger King launches first ever Festive Menu with new integrated marketing campaign Burger King Ltd has launched its first ever Festive Menu for Christmas 2011 with a series of TV adverts by OPEN and DLKW Lowe* themed around treating yourself with an extra special indulgent gift this Christmas. The advert will break during ITV1’s UEFA Champions League Live coverage on 23rd November, and will also be seen in popular shows such as I’m a Celebrity Get Me Out of Here, The X Factor, Misfits and An Idiot Abroad.

The TV campaign will be supported by in-restaurant POS designed by OPEN, as well as online Facebook activity by digital agency Pancentric.

The Festive Menu, available until Monday 2nd January 2012, sees the return of the ever-popular Steakhouse Angus, which is accompanied by the brand new Cranberry Chicken Tendercrisp, Jaffa Cake Fusions Ice Cream and Hot Chocolate Brownie.

Jo Blundell, Marketing Director for Burger King Ltd. in the UK and Ireland says, “We’re continuously leading the way with the best quality burgers on the high street and this Christmas is no exception. This is a time for tasty, indulgent treats and the Festive Menu won’t disappoint, tantalising taste buds and giving customers the chance to indulge in the festive season.”

Notes to editors:

*This concept was devised by below-the-line agency OPEN and executed above-the-line by sister agency, DLKWLowe. New advertising agency CHI & Partners will be implementing above-the-line creative from 2012. 

2011-11-29 00:00:00
DH launches national campaign to tackle dementia The Department of Health has launched a national advertising campaign, created by DLKW Lowe, urging people to spot the early signs of dementia and to get early diagnosis.

The £2million campaign will feature TV, radio and print ads and was executed with the support of the Alzheimer’s Society. The TV launches on the 7th of November, and the press campaign launches on 14th November. The TV advert, directed by Neil Harris, tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.

Charlie Snow, Director of Strategy at DLKW Lowe, said:

“The campaign reaches out to anyone worried about a loved one's memory loss - a key sign of dementia. It invites them to acknowledge the problem, have the difficult conversation, and encourage their loved one to see the doctor.”

Sheila Mitchell, Deputy Director of Marketing at the Department of Health, said:

"Last year's campaign ‘I have dementia - I also have a life’ was incredibly successful and showed that there is a real opportunity to change people's misconceptions about dementia through campaigns like these.

"With this campaign we've moved on to raising awareness of the symptoms of dementia - the FAST stroke campaign proved how successful this approach can be and it's also the focus of our recent cancer early signs & symptoms campaign.

"Symptoms of dementia can be hard to communicate and we know that people's fear of this illness could act as a barrier to seeking help. DLKW Lowe has once again developed a sensitive approach to tackling a very difficult subject."

TVC airdate is: 7th November 2011 

2011-11-15 00:00:00
Freddie Flintoff and Bruce Forsyth come to Morrisons for Christmas Morrisons' Christmas TV advert will launch this weekend with a host of high profile faces.   Premiering during Sunday night’s X Factor, the campaign shows Freddie Flintoff building a Christmas market with the help of some well known friends, including the nation’s favourite Bruce Forsyth.


Directed by Paul Weiland and filmed in Kingston-upon-Thames, the 60 second advert shows Freddie and his team of helpers transforming the empty market square into a bustling festive haven.  The advert follows Freddie as he helps set up the stalls, decorate the Christmas tree and sample the delicious festive banquet.  As day turns to night and the market is lit up, Freddie boards a large ferris wheel to marvel at his handwork and discovers Bruce on the carriage in front, enjoying some ‘Good Game’ Game Pie!


Following the launch of Morrisons ‘M Kitchen’ range in October which saw Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth prepare signature dishes for the retailer, the chefs also feature in the Christmas advert, serving the food to Freddie.  And we mustn't forget ‘the Christmas quiche’ which is served by Bobby the young star ofMorrisons’ summer campaign, who has attracted his own large following of fans.


The advert took seven days to shoot and isMorrisonsbiggest ever TV campaign.  Produced by DLKW Lowe the advert brings to life the supermarkets’ ‘Market Street’ which shoppers can find at everyMorrisonsstore.  Not only can shoppers find the freshest products every day but also specially trained staff who can give helpful advice on preparing, cooking and serving festive food.  Thanks toMorrisons’ new Executive Chef,Neil Nugentand his team of trained chefs, shoppers can also discover a fantastic range of new products to suit every Christmas occasion.


James Condon, Marketing Director forMorrisons, said: “At Christmas, more than any other time of the year, shoppers are on the look out for fantastic quality food to share with their friends and family.  Through the Christmas advert our aim has been to bringMorrisons’ delicious festive offering to life in a fun and cheerful way which Freddie helps to deliver perfectly.  Whether it’s a British turkey or Game Pie,Morrisonspride itself on the fresh, tasty food it offers and we look forward to helping customers with their Christmas shop.”


2011-11-02 00:00:00
Halfords Christmas TV Campaign ‘Christmas presents they’ll use again and again’ This week sees the Christmas instalment of Halfords ‘ That’s Helpful, That’s Halfords’ campaign, with a 30” Bike TV commercial, designed to encourage parents to come to Halfords to buy bikes for their children’s Christmas presents.


The commercial was written by creatives Richard Holmes and Remco Graham of DLKW Lowe and directed by Paul Gay of Waspface. The campaign seeks to position Halfords as a place to go for lasting gifts – in this case, we follow the journey of a little girl, from the initial excitement she has at discovering she has been given a brand new bike for Christmas, to the continuous joy she gets from the bike all year round, through all weathers!

With times tough, customers are seeking out more useful gifts that give genuine value for money and pleasure, as opposed to ‘throw away on Boxing Day’ gifts. Halfords are the authority when it comes to family biking, so wanted to bring this insight to life, showing that your child’s first bike is a gift that can give again and again.


Halfords continue to build on their Easter campaign, positioning Halfords as the helpful retailer in tune with customer needs – providing quality products, great prices and unique in-store build and fitting services. The package of ads being broadcast on TV and online in the run up to Christmas include offers to entice those looking to prepare early for Christmas.


Gerry Murphy, Group Brand Marketing Director for Halfords commented ‘Our customers have had it really tough this year and deserve treating their families with gifts that last. We’re committed to helping them this Christmas by stocking quality products – like bikes which we can build, safety check and fit for them – so they can be used all year round, making the most of their hard earned money.’


The TV commercial launches on Wednesday 26th October 2011.

2011-10-26 00:00:00
Freddie & Rachel Flintoff and five professional chefs launch Morrisons new M Kitchen range On Saturday 15th October Morrisons will be launching its new “M Kitchen” range of meals with a high profile advertising campaign created by DLKW Lowe.

The campaign kicks off with a 60 second TV advert starring Freddie Flintoff that breaks during X Factor on Saturday 15th October.

Written by creative directors Tom Hudson and Lee Goulding of DLKW Lowe, the advert depicts Freddie at home searching his kitchen for the perfect food to prepare for dinner for his wife Rachel.

As he enters his Kitchen he is transported to the Morrisons development kitchen where he finds four of the UK finest chefs; Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth preparing their signature dishes all of which now form part of Morrisons new ‘M Kitchen’ range.

As Freddie meets each of the chefshe addresses them fluently in their first languages, discussing the finer points of each dish in perfect French, Italian, Hindi and finally Lancastrian dialect.

The campaign also includes press, OLA, and outdoor executions.

Morrisons’ M Kitchen range includes 300 restaurant quality meals to enjoy at home. The overhaul has been cooked up by the Morrisons team of restaurant chefs, at the company’s centre of innovation – The M Kitchen – a real working kitchen constructed at the supermarket’s head office.

The transformation is part of a two-year brand review that will also see tiering evolve from the widely-used ‘good-better-best’ model to one based around four consumer needs: to buy conveniently, responsibly, fresh and on a budget.

2011-10-15 00:00:00
Happy Bloody 10th Birthday THORPE PARK Fright Nights DLKW Lowe has created a Facebook application for THORPE PARK Fright Nights 10th Birthday, where fans of the page are invited to join in with the celebrations and test their shock levels in preparation for Fright Nights.  

The challenge is to try and blow out all the candles on the THORPE PARK Fright Nights 10th Birthday cake by blowing into your microphone. What the viewer doesn’t know is that the cake is no ordinary cake; a shocking surprise lies in wait. While you are watching the horror video, you are also being filmed and recorded by your webcam and microphone so that your scare moment can be recorded and posted into the Fright Nights gallery. You can then share the invitation with your friends to try and scare them and watch their reactions. Each person who adds the application to their Facebook profile is entered into a competition to win Ultimate Fastrack Tickets to THORPE PARK’s Fright Nights

2011-10-11 00:00:00
DLKW Lowe launches Morrisons ‘Biggest ever Disney’ promotion. At the beginning of July Morrisons, in partnership with Disney, launched the biggest ever Disney giveaway. Giving Morrisons customers the chance to win one of a 1000 stays at Disneyland Paris. Everytime a customer spends £30 in store they are given a free pack of Disney Magical Moments cards. Within these packs are 1000 gold cards, if the customer finds one, they win a stay! 


The ATL campaign consisting of press, TV, cinema, radio, digital and outdoor  was masterminded by creatives Tom Hudson and Lee Goulding of DLKW Lowe and the TV was directed by Jackie Oudney of Rogue Films.


The TV advert sees a series of scenarios depicting parents and their dis-interested kids arriving at a party, playing football or on a games console. The kids are only interested in one thing, going to Morrisons. Finally, the reason is revealed, and you see the delight of one of the kids, standing in a Morrisons store, finding a gold card and consequently winning.

2011-07-31 00:00:00
Organix Goodies launches its first TV commercial On Monday 16th March Organix will be launching its first ever TV commercial to support Goodies, its snacks range for toddlers. 

The 30” spot was created by DLKW Lowe, and directed by Trunk animation house.

Featuring the classic theme song from the “The Goodies”  TV show, the commercial stars Richard Briers, and a cast of younger voices to bring to live the Goodies characters: Ellie, Dillon, Hattie, Jo-Jo, and Alfie.

The advert sees the Goodies gang exploring Goodies Park – a world where a single Cheese and Herb Puff can become a parachute, Tomato Noughts and Crosses crisps become stepping stones across a stream, and there is a Fruit and Water fountain.

The endline “thank goodness for Goodies” positions the brand as a lifesaver for parents, coming to the rescue with a snack for toddlers that’s packed full of goodness.

Goodies is currently the No. 1 snack brand for toddlers in UK, with an 80% share of market.  The Goodies range is produced from 100% organic and natural ingredients. The ‘No Junk Promise’ means that Goodies never add salt, processed sugars or any nasty additives.  This campaign will be supported by a £750,000 national, terrestrial advertising spend, part of a £1 million spend for Goodies.

The TV campaign will be extended using targeted pre-rolls and video MPUs in  mother and baby online media channels.

The campaign was put together with thanks to Sue Fernando at the Media Shop for media planning and buying.

2011-05-20 00:00:00
THETRAINLINE.COM ENLISTS 80'S POP LEGENDS TO MAKE A SONG & DANCE ABOUT TRAIN TICKETS Leading independent rail ticket retailer has launched an attention-grabbing new advertising campaign designed to help UK train travellers remember where to go to save money on train tickets.

Created by DLKW Lowe, the campaign features 80's pop legends Black Lace performing a unique version of their catchy, top ten hit song 'Do the Conga'.

Featuring a fully choreographed Conga line with a cross-section of the Great British train-travelling public; a gold lycra clad dance troupe; fireworks; a giant mobile phone and the Kings of Catchy themselves - Black Lace - the ad is instantly memorable.

The first new creative from in over two and a half years, this new campaign communicates to travellers that is dedicated to helping customers to make savings on train tickets.

A series of behind the scenes films on YouTube will show 'the making of' the ad. They feature two comedians playing marketing executives from who decide to bring back Black Lace to recreate a special version of 'The Conga' in order to make their brand more memorable.

Iain Hildreth, Director of Marketing at said, "At we're dedicated to helping UK train travellers make savings on train tickets by buying in advance online. People tell us that they don't always remember to do this so our new campaign is designed to help remind them in a colourful, catchy and instantly memorable way.

"We want people to remember that they can save 43%* on average by booking on and even make a saving right up to 6pm* the day before they travel. With Black Lace on vocals and that infamous dance favourite The Conga, we're confident our new campaign will certainly get that message across and encourage more people to take advantage of the savings on to get out and about in the UK by train."

The campaign will also feature on radio and online including homepage takeovers on sites such as MSN, Sky and YouTube - where a special 'Choo Choob' channel has been created as a hub for additional content to support the creative.

The first TV ad in the campaign breaks on 30 April during Britain's Got Talent on ITV1 followed by supporting 10 second spots. has developed this new campaign alongside its creative agency DLKW Lowe; media agency Vizeum and PR agency Seventy Seven PR. 

2011-05-10 00:00:00
Halfords Launches New Brand TV Campaign ‘That’s Helpful That’s Halfords’ This week Halfords will be launching its “That’s Helpful That’s Halfords” campaign with two 30 second TV adverts designed for British families wanting to get away this Easter and make the most of the extra Bank Holidays and improving weather.

Both commercials were written by creatives Jackie Steers and Ira Joseph of DLKW Lowe and directed by Paul Gay of Hungry Man. The campaign positions Halfords as a helpful retailer in tune with customers needs, by packaging Halfords range of quality products, great prices and unique in-store services – such as fitting of roofboxes, sat navs and free bike building – under the banner of helpfulness.

‘Croc’ is the first ad on air – to take advantage of the impending Easter getaway – showing a mum’s novel method to get her sedantry family out of the house to enjoy the great outdoors, enabled by Halfords great deals on a roofbox, cycle rack and Sat Nav and their unique fitting servcies. The endline ‘That’s Helpful, That’s Halfords’ is surprisingly delivered by mum’s amphibious accomplice.

The second spot, called ‘Old Bikes’, shows a family setting off on incredibly old and rusty looking bikes only to see them fail spectacularly, resulting in their need for new bikes and therefore a trip to Halfords, where they are greeted by helpful staff who show them a range of quality bikes, great deals and a Bikehut mechanic who builds, fits and safety checks them for free. The ad closes on the happy family on their new bikes enjoying a sunny cycle ride, with the child’s toy delivering the endline ’That’s Helpful’.

Gerry Murphy, Group Brand Marketing Director for Halfords commented “I’m really excited about the ‘That’s Helpful’ campaign. I think it’s such a simple concept which will mean so much to our customers. The campaign is the start of a strategic commitment from us to our customers around us delivering helpfulness, not just in our advertising, but everyday in our stores.

Lynn Murphy, General Manager Marketing, added ‘That’s Helpful That’s Halfords’ is our bold new advertising strapline, but it’s more than that. It’s how we want to be to our customers. We want to be famous for being helpful. Through our great deals, quality products and in particular our unique and helpful services such as ‘We Fit, We Build and We Assemble’.

The first advert ‘Croc’ launches on Wednesday 13th April 2011. The second ad ‘Old Bikes’, breaks on Saturday 16th April 2011. 

2011-04-14 00:00:00
DH launches new campaign to tackle dementia

The Department of Health has launched a new advertising campaign, created by DLKW Lowe, urging people to spot the early signs of dementia and to get early diagnosis.

The £1.2million campaign will feature TV, radio and print ads and was executed with the support of the Alzheimer’s Society. It launches on the 4th of March in two pilot regions - North West and Yorkshire & Humber - with a view to a national roll-out if successful. The TV advert, directed by Neil Harris, tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.

Charlie Snow, Director of Strategy at DLKW Lowe, said:


“The campaign reaches out to anyone worried about a loved one's memory loss - a key sign of dementia. It invites them to acknowledge the problem, have the difficult conversation, and encourage their loved one to see the doctor.” 

Sian Jarvis, Director General of Communications at the Department of Health, said:


"Last year's campaign ‘I have dementia - I also have a life’ was incredibly successful and showed that there is a real opportunity to change people's misconceptions about dementia through campaigns like these.

"With this campaign we've moved on to raising awareness of the symptoms of dementia - the FAST stroke campaign proved how successful this approach can be and it's also the focus of our  recent cancer early signs & symptoms campaign.  

"Symptoms of dementia  can be hard to communicate and we know that people's fear of this illness could act as a barrier to seeking help. DLKW Lowe has once again developed a sensitive approach to tackling a very difficult subject."


TVC airdate is: 4th March 2011

2011-03-04 00:00:00
Marie Curie launches its "Great Daffodil Appeal" on TV

Marie Curie Cancer Care is airing its first ever commercial for TV and cinema this March to support its annual Great Daffodil Appeal. DLKW Lowe created the spot which features Alison Steadman, whose mother who died from cancer was cared for by Marie Curie nurses during her final months. The campaign highlights the daffodil as the emblem of the charity and the actress explains that she wears hers as a thank you to those nurses for their support. She asks “What does your daffodil say?” as viewers are asked to show their support for the charity by wearing a daffodil, whatever their reason.


Marie Curie’s Great Daffodil Appeal takes place every March with collectors giving out daffodil pins nationwide in exchange for a donation. The campaign seeks to raise awareness for the work of the charity. Marie Curie Nurses provide end of life care to patients in their own homes. The charity’s nine hospices provide expert care and the best possible quality of life, totally free, for people with cancer and other illnesses


The ad was produced with thanks to Alison Steadman, John Hollis at Nice Shirt Films, the sound studio Scramble and Pearl and Dean who generously donated their time and resources and enabled Marie Curie to make the film.


TVC airdate is: 1st March

2011-02-28 00:00:00
E.ON encourages the country to get 'energy fit' Normal 0 21 false false false FR X-NONE X-NONE

 On Monday 8th November, E.ON is launching a major new campaign to encourage the country to get energy fit.


Created by DLKWLowe, the campaign sets out to promote the launch of, a new website that provides personalised energy efficiency advice with tools that allow users to enter detailed information on energy use.


The campaign launches with a 40” commercial, directed by Jim Lefevre of Nexus Productions and features a pair of loveable animated mice who are displeased by human’s energy saving measures impacting on their comfortable life.    The energy saving measures, inspired by includes the implementation of draft excluders limiting the mice’s access under the door and their draughty little mice holes being filled up with cavity wall insulation.


The mice characters, playing the role of saboteurs are played by Jim Broadbent, who stars as Major Mouse, and Mark Maier who plays his sidekick Riley.  They are searching for ways to evade their human neighbours.

The TV is part of a fully integrated campaign including radio, online, press and outdoor advertising.

The first advert launches on Monday 8th November 2010, at 7.45pm during the mid-break of Coronation Street on ITV1.

2010-11-08 00:00:00