TitleRebrand
Agency
Campaign Rebrand
Advertiser Optus Pty. Ltd.
Brand Optus
Date of First Broadcast/Publication
Business Sector Mobile Telephones & tablets
Story Optus, Australia’s second largest telco, is embarking on an aggressive change strategy, expanding from delivering telecommunications to creating rich customer experiences with an emphasis on entertainment.
Re: has worked with Optus for over 10 years. Having retained the business in 2015, the team was asked to evolve the brand to suit Optus’ new strategic focus.
Conceived as a digitally native brand, the new identity pares back design elements to let entertainment speak for itself. The brand expression feels bigger, bolder and lives through music, sport and TV content.
The new Optus feels as relevant and compelling as the content it delivers. Re: has succeeded in creating a brand that inspires people with what Optus can make possible. 
Media Type Print

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