The Financial Conduct Authority (FCA) has appointed M&C Saatchi to a four-year communications framework following a competitive pitch.
M&C Saatchi will support the Communications and International Division in developing behaviour change campaigns to protect consumers, including activity to tackle investment fraud.
Zitah McMillan, Director of Communications at the FCA, said: “Our aim is to use communications alongside our other regulatory tools to help protect consumers. This is a new approach for the FCA and we have selected M&C Saatchi for its professional expertise and creativity. The agency’s extensive experience in developing behaviour change communications will be critical in helping us reach and influence consumers when they are facing particular financial risks.”
M&C Saatchi UK Group Chairman, Tim Duffy said: “We look forward to working with the FCA to create simple and powerful communications that cut through, change behaviour and make a real difference to consumer confidence.”
MediaCom will continue to provide media-neutral communications planning and related services with M4C buying media, while Saatchi Masius will support the takeover of regulation for consumer credit.