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Philosophy & Competitive Advantages
Mountain View is in the business of brand transformation. Established in 1998 with the vision of helping top management change the performance of their most important assets - the brands they own. In an environment where consumers, channels, employees and the investment community are much more demanding, organisations are required to deliver and sustain even higher business growth. Many companies will have to cast aside many of the underlying assumptions, strategies and patterns of behaviour that sustained success in the past. Transformational thinking is what is now required to help secure long term futures. Mountain View employs a unique grouping of talent drawn from blue chip marketing companies, planning and research organisations and leading creative agencies. It's a fusion of skills specifically created to help companies challenge the assumptions upon which the whole of their brand strategy and marketing activity is based. Our aim is to assist them to implement, in a fully engaging way, the strongest possible organisational vision.
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