OgilvyOne Worldwide has promoted Emma de la Fosse and Charlie Wilson to joint Chief Creative Officers of Europe, Middle East and Africa (EAME) effective immediately. In their new roles, de la Fosse and Wilson will oversee the creative output of a network of 20 offices in 16 countries, whilst continuing to run the OgilvyOne London Creative Department. They succeed Michael Kutschinski, who was appointed Global Chief Creative Officer, OgilvyOne Worldwide, earlier last month. They will continue to be based in London and report to Annette King, Chief Executive Officer, OgilvyOne EAME and Sam Williams-Thomas, Chief Executive Officer, OgilvyOne London. Under their four-year tenure as Executive Creative Directors (ECD’s) of OgilvyOne London, the office has enjoyed stunning success. The agency won more than 100 awards in 2013, more than any other Customer Engagement (CE) Agency. It was Campaign Magazine’s BIG Direct Agency of the year, the only CE agency to win gold in Cannes and was the most awarded agency at the Direct Marketing Awards picking up 18 accolades. Annette King, Chief Executive Officer, OgilvyOne EAME commented: “OgilvyOne London has excelled under Emma and Charlie's creative leadership, and this promotion is a reflection of that success. Emma and Charlie are two of the most awarded Creative Directors in the UK, behind some of the very best work our industry has seen. Their appointment marks an exciting new phase for OgilvyOne in the EAME region."
Phone: (+44) 732 450-9223
Ann has spent the past 15 years in various Strategy and Planning roles for OgilvyOne in New York, Paris and London – from Consulting for B2B clients IBM, SAP and Cisco to leading Digital & CRM strategy globally for Nestle – always focused on orchestrating the increasingly complex disciplines of modern marketing in order to maximise customer value for our clients. Ann is part of the OgilvyOne UK management team and heads up Strategic Services, a 90+ strong team of strategic thinker-doers across Consulting, Planning, UX, Platforms & Partnerships (Mobile, Social, Content, eCommerce) and Data (Strategy, Analytics, Marketing Technology).
Phone: (+44) 020 7566 7355
Anette King is CEO of OgilvyOne EMEA and Chairman of OgilvyOne London, which is currently Direct Agency of The Year. Annette King has worked at OgilvyOne London for the past 12 years, enjoying a rapid rise through the ranks. She began her Ogilvy life with a four-year stint running the American Express EMEA business. In 2005 she was promoted to Client Services Director, with primary responsibility for new business. Shortly after this, she ran the agency’s burgeoning digital arm, Ogilvy Interactive. In November 2006 she was promoted to Deputy MD. In 2007 she led the team that won that year’s biggest pitch, for British Gas, following it up (not long after) with the British Airways global direct and loyalty business. She was appointed Managing Director at the beginning of 2008. Nine months later she was promoted to the position of CEO. After four years of running and growing OgilvyOne London, she was promoted to CEO of OgilvyOne Europe / Africa & Middle East. She also became the Chairman of OgilvyOne London. Prior to her arrival at OgilvyOne, she worked for eight years at Wunderman, mostly in New York. Annette King is heavily involved with the Women’s Advertising Club of London. She is an IPA Council member and a Non-Executive Director of London First, the business organisation that aims to help London be the best city in the world in which to do business. She lives in West London with her husband and two young children.
Phone: (+44) 020 7453 4427
Charlie graduated from London University with a degree in History and Politics. He joined Ogilvy & Mather on their graduate training programme.
Charlie joined BBH in January 1999. He was appointed Joint Head of Account Management in 2000, Deputy Managing Director in 2004 and Managing Director in 2008.
Charlie’s advertising career started at 6 months old when he appeared on our TV screens advertising Heinz Tomato Soup. After a brief break from the industry to attend school, he found a prolific and long-standing creative partnership with Emma de la Fosse. 11 years and 4 ad agencies later, a brief dalliance with Direct and Digital resulted in a long standing affair with those mediums, as they offered the chance to create work that ‘makes people do things'. Charlie has been joint Executive Creative Director at OgilvyOne for the last four years and together with his partner have become the most awarded Direct and Digital ECDs in the world. They are also the Chief Creative Officers for OgilvyOne EMEA. In 2012, 'The Gnome Experiment' for Kern was the most awarded Direct campaign in the world. And in 2014, 'The Magic of Flying' for British Airways was the most awarded Outdoor ad in the world. He holds Campaign’s Direct Creative Director of the Year title and the agency has been named Agency of the Year for three years running. The Drum recently ranked Charlie as 14th most influential person in the UK Advertising Industry in their 'Adverati' adding that he was "responsible for some of the very best work the ad industry had seen in recent years."
Phone: (+44) 020 7345 9029