Y&R London

Y&R London

London, United Kingdom

Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Experiential, Branding/Product Development, Packaging/Design, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods

Founded in: 1993

Network:

Creative Work: 3


Contact Information

Hampstead Road Greater London House
London NW1 7QP
United Kingdom
Phone: (+44) 02076116569
Email:
Website:

Jon Sharpe

Jon Sharpe

CEO

Phone: (+44) 02075443706

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Experiential, Branding/Product Development, Packaging/Design, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods

Founded in: 1993

Network:

Creative Work: 3

Y&R London

Hampstead Road Greater London House
London NW1 7QP
United Kingdom
Phone: (+44) 02076116569
Email:
Website:
Jon Sharpe

Jon Sharpe

CEO

Phone: (+44) 02075443706

RKCR/Y&R launches new D Love trail to ‘spread the love’ for Digital Radio and BBC.

RKCR/Y&R has launched the new D Love trail to ‘spread the love’ for Digital Radio and BBC.

D Love is the diminutive star of the campaign across BBC TV, BBC Radio, commercial radio, online and in store to highlight the benefits of digital radio.

He is a 15-inch tall, smooth dressing soul puppet, from Stockport - although in his mind that’s just outside Detroit. Think of him as somewhere between Lionel Richie, Isaac Hayes and a Thunderbird puppet.

The TV ads depict the diminutive soul man spreading the love for digital radio with his pet dove and encouraging others to join the movement. He is always accompanied by his faithful pet dove, played by a real life pigeon that had been reared around the puppet since it was a chick. A real love at first sight story.