Matt Edwards graduated from Oxford University with a degree in Politics, Philosophy and Economics before starting his career with Saatchi & Saatchi, at the time the UK’s leading ad agency. After 6 years of launching Toyota cars and learning FMCG marketing from Procter & Gamble, Matt Edwards was hired by Lowe in 2000 where he ran the flagship Stella Artois account. During that time Stella Artois won numerous creative and marketing awards including four Cannes Lions, the BTAA Grand Prix and the Marketing Society Grand Prix.;WCRS hired Matt Edwards to be their New Business and Marketing Director in 2005 where he joined the new, post-MBO management team. By 2008 WCRS had added more than £100m of new business billings, rising from 18th to 6th place in the Nielsen rankings. Matt Edwards became Managing Director of Engine at the beginning of 2009 and was part of the team responsible for the development of Engine ‘s ‘best in class under one roof’ model for integration. In 2011 Matt was promoted to the role of Chief Executive of WCRS, Engine ‘s creative agency.
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Leon is currently enjoying his third stint at WCRS having left us once to start his own agency and then again in 1995 to join O&M, where having turned the Ford car brand's advertising around, he was soon promoted to Deputy Creative Director.
In 1998, Leon was lured back to WCRS as Joint Creative Director, partnering his long-term friend and colleague, Rooney Carruthers.
Following Rooney's departure in 2001, Leon took sole responsibility for the department as Executive Creative Director until the beginning of this year, when he hired Leslie Ali from BMP to be his partner and share the role of Joint Executive Director