Sophie Daranyi joined Haygarth in 1999, becoming MD in 2002, playing a key role in an MBO in 2005 and becoming CEO in 2008. Haygarth is one of the leading creative through the line agencies with clients including Vodafone, Dairy Crest, P&G, Sony Mobile, Majestic Wine, Budgens and Disney.
Working with the senior management team, Sophie Daranyi is responsible for the overall management, growth and reputation of Haygarth as well as being actively involved in some key clients and new business. She has continued to foster a strong corporate culture at Haygarth, with the company appearing in the Sunday Times Best Small Companies for eight consecutive years.
Over the past 22 years her career has spanned both client and agency positions – both global and UK. She started her career at Shandwick PR and after spending a number of years agency side she joined Seagram Spirits & Wine Group where she spent six years in roles in Corporate Communications and subsequently Global Marketing. She has worked on leading brands including Chivas Regal Whisky, Nescafé , Hovis and Tropicana.