TitleJOYRIDE Tundra
Agency
Campaign Joyride
Advertiser Shell
Brand Pennzoil
Date of First Broadcast/Publication 2016
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Story In this film, Pennzoil takes on the frozen tundra of Calgary, Canada (the same location the Revenant was filmed) and puts a yellow BMW M6 Coupe to the test — drifting on the edge of a mountain, driving on frozen lakes and blasting through the snow on treelined mountain roads. 
This was an incredible production effort, as the team utilized helicopters, snowmobiles, an Alaskan dog sled, drones, a professional avalanche technician, ice engineers and more to get the perfect shots. 
Media Type Web Film
Length
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ORIGINAL MUSIC Generdyn Music
Music Composer
CONTENT PRODUCTION TEAM Grain & Glass
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