Energy BBDO

Energy BBDO

Chicago, United States

Full Service

TitleFoursquarian Candidate
Campaign Foursquarian Candidate
Advertiser Foursquarian Candidate
Brand Foursquarian Candidate
Date of First Broadcast/Publication

To become The Foursquarian Candidate, hopefuls can check in to the City of Chicago – Mayoral HQ on Foursquare and include a campaign slogan or message, in a bid to be crowned mayor of the location. Foursquare calculates mayorships based on the most daily check-ins. A dedicated website,, will monitor the progress of potential candidates. On November 1, 2010, the reigning Mayor of the City of Chicago on Foursquare will be named The Foursquarian Candidate, and will receive the marketing support necessary to be officially placed on the ballot for the Chicago Mayoral election on February 22, 2011. 

Media Type Case Study

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