TitleJoin the Goodness
BriefWith about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Campaign Join The Goodness
Advertiser Groupe Bel
Brand Babybel
Date of First Broadcast/Publication
Business Sector Cheese
Story Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic.
Media Type Television
Post Production
Photography Agency
Creative Director
Art Director
Post-production Producer
Creative Director
Creative Producer
Director of Photography (DOP)
Director of Production Operations
Production Company
Sound Production
Production Company
VFX Executive Producer
VFX Supervisor
VFX Producer
Art Director
Head of CG
Head of Production
On-set Supervisors

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