| Title | World Water Day – “0.5% Is All We Have” |
| Agency | Havas Chicago |
| Campaign | World Water Day |
| Advertiser | Moen |
| Brand | Moen |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Others |
| Philosophy | Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through their CSR Mission Moen. The campaign, created in partnership with creative agency Havas Chicago, showcases the kitchen and bath company's commitment to save one trillion gallons of water by 2030 through inspired innovation and product engineering. The creative campaign visually represents the diminishing fresh water supply through social media creative, billboards, a Times Square display and a takeover of today's New York Times back cover and The Guardian's website. The theme of each creative asset showcases the represented 0.5% of available fresh water, to help consumers contextualize the issue. This new World Water Day commitment campaign joins the company's existing water and sustainability efforts, which include a commitment to repurpose 2,000 tons of ocean plastic by 2030 through product and packaging innovations and its 2021 Earth Day "Own The Ocean" campaign with 5 Gyres, in which the company offered five carbon-negative NFTs to represent and rescue areas in the ocean overwhelmed with plastic. |
| Media Type | Outdoor/Out of Home |
| More Information | https://www.moen.com/missionmoen |
| Chief Marketing and Innovation Officer | Mark-Hans Richer |
| VP Global Marketing | Delphine Chiavarini |
| Director of Global Marketing | Adam Barger |
| Director of Paid Media | Brittany Neish |
| Associate Brand Marketing Manager | Scott Taylor |
| Manager, Social Media and Influencer Marketing | Sara Jensen |
| Digital Media Manager | Ashley Ritter |
| President & Chief Creative Officer | Myra Nussbaum |
| Executive Creative Director | Drew Donatelle |
| Creative Director | Dushan Drakalski |
| Senior Art Director | Luiz Faria |
| Senior Copywriter | Maicon Silveira |
| Senior Copywriter | Kevin Heller |
| Junior Art Director | Beth Jackson |
| Junior Copywriter | Mary Adam |
| Managing Director | Amy Merchant |
| Account Director | Christie Packer |
| Senior Strategy Director | Efrain Bahena |
| Strategy Director | Laura Greene |
| Head of Production | Vincent Geraghty |
| Senior Producer | Eddie Everette |
| Senior Project Manager | Heidi Newcom |