Not long after joining Leo Burnett in 1985, Rich Stoddart knew why he loved our industry: “No other field calls for such a unique combination of business analysis, the study of human behavior and the insatiable desire to be creative and forward-thinking.” Twenty years later, following stops at Fallon and on the client side at Ford Motor Company, Rich returned to Leo Burnett to bring these elements together to create ideas that generate interest in our clients’ brands and grow their business.
Rich is a proven industry leader who believes in the power of creativity to drive business results for clients. Under his leadership as CEO of Leo Burnett, the agency has experienced significant growth and the acquisitions of new accounts and top talent, while delivering some of the most effective, integrated and talked-about campaigns for blue-chip clients, including Allstate, Esurance, GM, Kellogg's, Purina, Samsung and P&G, among others.
Outside the office, Rich lends his time and talents to the boards of the Off the Street Club, Carbon Media Group and Hasbro. In 2013, he was honored as the American Advertising Federations Multicultural Careeer Achiever Award recipient.
Andrew Swinand is the CEO of Leo Burnett North America. He was previously the founder and CEO of marketing startup The Abundancy, and co-founded its holding company Abundant Venture Partners (AVP), an incubator focused on building media and healthcare companies.
Prior to founding The Abundancy and AVP, Andrew was president of Starcom MediaVest Group, the world’s largest media agency. He oversaw media strategies for leading brands, including Samsung, Microsoft, Oracle, Procter & Gamble and Coke.
Andrew also served as the CEO for Cardinal Path, a digital analytics firm that helps marketers use digital intelligence to understand their customers to improve performance. Previously, he served as a brand manager at Procter & Gamble and an account supervisor at BBDO. Andrew also proudly served his country as a platoon leader in the U.S. Army.
A serial entrepreneur, Andrew has helped launch 19 companies that span across media, technology, analytics and healthcare. He was recognized by Advertising Age as a “Media Maven” and by Mediaweek as one of the industry’s “Power 50.” He also appeared on the Crain’s Chicago Business “40 under 40” list. Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008.
Katie brings two decades of experience in helping brands get chosen. Her work has inspired double-digit sales increases and better ROI for clients, not to mention EMMY, Cannes, CLIO, One Show and EFFIE recognition.
Prior to serving as CMO of Leo Burnett, Katie helped build three marketing, data and technology start-ups: The Abundancy, Ardent Analytics and Transparent Media Partners. The Abundancy and Ardent were acquired by Leo Burnett in 2017.
Over the course of her career, Katie has stewarded world-class creativity, including Allstate’s iconic Mayhem campaign. She also helped pioneer some of Burger King's most memorable campaigns at Crispin Porter + Bogusky. From harnessing new technologies to "sacrificing" Facebook friends, Katie's contributions helped Burger King earn the "Advertiser of the Decade" title from Adweek in 2010
As President of Arc Worldwide, Bob’s accountability is to continue to build the capability, connectivity, and integrated collaboration of the Arc global network to drive results for our clients. Prior to Bob’s Arc role, he served as Worldwide Account Head on Leo Burnett’s global Samsung account, July 2013 - March 2015. Bob also currently serves as head of the Leo Burnett USA account management department.
His 19 years at Leo Burnett have been largely on McDonald’s. From 2004 to 2013, Bob served as Worldwide Account Head on McDonald’s. Bob also has led Leo Burnett’s global Coca-Cola account and has served as Brand Account Director on P&G’s Swiffer Brand Agency Leader team. Bob served three years in Singapore as Regional Account Director – McDonald’s Asia Pacific, and two and a half years in Tokyo leading McDonald’s Japan, P&G Hair Care and business development.
Bob began his career at Leo Burnett on the Chicago McDonald’s Co-Op account. His account leadership experience also includes Raytheon, Amoco, American Dairy Association and Kraft Foods. Bob provides career mentorship to more than 25 junior to mid-level account professionals across the Leo Burnett USA company, and he provides mentorship via the Leo Burnett Minority Employee Resource Group program.
Bob has been a key part of teams that have earned recognition for Leo Burnett creative achievement. Most recently, Bob’s Samsung team won six Lions at Cannes Festival 2014 for “Maestro’s Academy” and “S-Drive.” His Coca-Cola team earned nine Lions (three gold) at Cannes Festival 2013 for the “Small World Machines” India/Pakistan initiative.
Bob joined Leo Burnett Chicago in 1996 after receiving his Master’s degree in Management from Northwestern University’s Kellogg Graduate School of Management. In 1986, he earned his Bachelor of Science degree in Communication Studies at Northwestern University, where he was on the men’s NCAA tennis team.
Bob is a director on the board of Beacon Communications, Leo Burnett’s agency in Japan. Bob serves as a director on the Advertising Educational Foundation board. He has also served as a board member of The World Wildlife Fund/Earth Hour Initiative and The CFIDS Association of America. Previously, he was Chairman of the Publicity Committee for the Chicago Chapter of March of Dimes WalkAmerica.
Bob and his family reside in Chicago. He and his wife, Kiki, have two children, ages 13 and 10.
From Copywriter to now Chief Creative Officer of Leo Burnett USA, from boutique agencies to retail and digital, Britt has toured the top-tier creative circuit, having spent time at agencies Tribal BBDO, Elberson Senger Shuler, Marc and DDB before landing at current agency Leo Burnett, where he holds tenure of nearly seven years. During his time at Leo, Britt has served as the creative lead on Allstate, Firestone, Kellogg’s and the Art Institute of Chicago, most recently rising into leadership roles on the McDonald’s and global Samsung accounts.
Recognized for his work in creating Allstate’s disruptive and effective “Mayhem,” and most recently for re-creating Van Gogh’s bedroom as an Airbnb for the Art Institute of Chicago, Britt and his teams at Leo have won more than 50 international awards across categories, including 10 Cannes Lions in Titanium & Integrated, Film, Film Craft, Direct and Promo & Activation. Britt led Mayhem’s infamous “Social Savvy Burglar” campaign in 2015, which won at nearly every major award show and contributed to Leo Burnett Chicago’s ranking as the fifth most awarded agency in the USA by the Gunn Report. Additional shows that have awarded Britt’s work run the gamut: D&AD, ADC, the One Show, Clios, Kinsale Sharks, London International, Radio Mercury, AICP and Facebook Studio Awards. Britt was also named by Business Insider as one of the top 30 most creative people in social media marketing.
Anna Gomez oversees and directs the financial operations of all North American Leo Burnett Group agencies. She joined Leo Burnett in 2004, and has worked diligently to build a seamless and compliant operation for all of the agency’s financial transactions. Collaborating with agencies across the network, Anna has led the implementation of several new system and operational processes for Leo Burnett. In a large and increasingly complex business, Anna’s expertise and knowledge keeps Leo Burnett financially organized, ensuring the agency’s ability to generate powerful creative work. Prior to Leo Burnett, Anna served as a financial manager at the Kellogg Company and has experience in a variety of company settings, including manufacturing, aviation and accounting. Anna is also a member of the Illinois CPA Society and Financial Executive International, as well as board president for AGS Realty Corp.
Renetta McCann has been recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them.
As Chief Talent Officer at Leo Burnett, she heads up the agency's People & Culture department. She plays a key role in ensuring that the company retains, attracts and arms the best and brightest minds in business today, with oversight of the agency's U.S. recruitment, training, benefits and talent management.
Renetta is no stranger to the Publicis family. She began her career at Burnett, and, after a long tenure, she became the CEO of Starcom MediaVest Group Worldwide. Under her leadership, client billings exceeded $26 billion and the global workforce rose to over 6,000 people. After two years as CEO, she assumed the role of Chief Talent Officer of VivaKi.
Along the way, Renetta has been an active volunteer and contributor to various industry and civic organizations, not to mention a frequent name in the press. In 2002, she was named "Corporate Executive of the Year" by Black Enterprise magazine and was selected by Ebony as one of the "57 Most Intriguing Blacks." Essence named her one of "50 Women Who are Changing the World” and she has appeared on the pages of Advertising Age, Business Week and Chicago magazine. Recently, the American Advertising Federation honored her with a Diversity Achievement Award for her contributions as an Industry Influential.
After nearly 30 years of communications management and leadership, she went back to the books, earning an M.S. in Learning and Organizational Change from Northwestern University. She worked as an executive coach and organizational change consultant before rejoining Burnett in the fall of 2012.
She lives in Chicago with her husband Kevin and is the proud mother of Ella and Alexander. She serves as an Honorary Trustee for The Ancona School and in her spare time enjoys golf, knitting, bridge, reading in all genres and yoga.
Barbara works in a legal capacity to protect the creative spirit of a tagline, commercial or billboard idea. She has earned the trust and respect of clients and colleagues across the agency with her innate ability to analyze complex problems, combining her knowledge of advertising and promotion law with an understanding of business needs and client issues.
In addition to her duties as general counsel, Barbara acts as the agency’s representative on the American Association of Advertising Agencies’ Legal Committee.
As head of our production team, Vincent is responsible for the integrated production for all Leo Burnett USA clients and is an industry leader in the area.
A 25-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a gold Clio for an Altoids integrated campaign; a Cannes Film Gold Lion for Altoids, and a Cannes Direct Gold Lion for the production of Coca-Cola’s “Small World of Machines.”
Vincent is at the helm of a 300-person staff, and oversees two internal studios – LB Interactive and Greenhouse.
The Leo Burnett production departments produces world-class print, mobile, retail, social, digital, broadcast, radio, experiential, out-of-home and branded content.