Andrew Swinand is the CEO of Leo Burnett North America. He was previously the founder and CEO of marketing startup The Abundancy, and co-founded its holding company Abundant Venture Partners (AVP), an incubator focused on building media and healthcare companies.
Prior to founding The Abundancy and AVP, Andrew was president of Starcom MediaVest Group, the world’s largest media agency. He oversaw media strategies for leading brands, including Samsung, Microsoft, Oracle, Procter & Gamble and Coke.
Andrew also served as the CEO for Cardinal Path, a digital analytics firm that helps marketers use digital intelligence to understand their customers to improve performance. Previously, he served as a brand manager at Procter & Gamble and an account supervisor at BBDO. Andrew also proudly served his country as a platoon leader in the U.S. Army.
A serial entrepreneur, Andrew has helped launch 19 companies that span across media, technology, analytics and healthcare. He was recognized by Advertising Age as a “Media Maven” and by Mediaweek as one of the industry’s “Power 50.” He also appeared on the Crain’s Chicago Business “40 under 40” list. Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008.
From Copywriter to now Chief Creative Officer of Leo Burnett USA, from boutique agencies to retail and digital, Britt has toured the top-tier creative circuit, having spent time at agencies Tribal BBDO, Elberson Senger Shuler, Marc and DDB before landing at current agency Leo Burnett, where he holds tenure of nearly seven years. During his time at Leo, Britt has served as the creative lead on Allstate, Firestone, Kellogg’s and the Art Institute of Chicago, most recently rising into leadership roles on the McDonald’s and global Samsung accounts.
Recognized for his work in creating Allstate’s disruptive and effective “Mayhem,” and most recently for re-creating Van Gogh’s bedroom as an Airbnb for the Art Institute of Chicago, Britt and his teams at Leo have won more than 50 international awards across categories, including 10 Cannes Lions in Titanium & Integrated, Film, Film Craft, Direct and Promo & Activation. Britt led Mayhem’s infamous “Social Savvy Burglar” campaign in 2015, which won at nearly every major award show and contributed to Leo Burnett Chicago’s ranking as the fifth most awarded agency in the USA by the Gunn Report. Additional shows that have awarded Britt’s work run the gamut: D&AD, ADC, the One Show, Clios, Kinsale Sharks, London International, Radio Mercury, AICP and Facebook Studio Awards. Britt was also named by Business Insider as one of the top 30 most creative people in social media marketing.
Emma, our chief strategy officer, helps brands matter to people by surfacing the human problem they solve. Originally from Leo Burnett Sydney, Emma has also held leadership roles at Starcom MediaVest Group and Arc Worldwide. Her experience brings together the best of brand,media and retail strategy to create truly immersive experiences for the clients we serve.
Emma also brings a wealth of retail knowledge, having led strategy initiatives for Walmart, ALDI and Woolworths, Australia’s largest supermarket chain. She also ran the Global Millennial Innovation Practice and the Youth Human Experience Center at Starcom, where she led innovation projects for Mondelēz, Coca-Cola and P&G.
Katie brings two decades of experience in helping brands get chosen. Her work has inspired double-digit sales increases and better ROI for clients, not to mention EMMY, Cannes, CLIO, One Show and EFFIE recognition.
Prior to serving as CMO of Leo Burnett, Katie helped build three marketing, data and technology start-ups: The Abundancy, Ardent Analytics and Transparent Media Partners. The Abundancy and Ardent were acquired by Leo Burnett in 2017.
Over the course of her career, Katie has stewarded world-class creativity, including Allstate’s iconic Mayhem campaign. She also helped pioneer some of Burger King's most memorable campaigns at Crispin Porter + Bogusky. From harnessing new technologies to "sacrificing" Facebook friends, Katie's contributions helped Burger King earn the "Advertiser of the Decade" title from Adweek in 2010
Anna Gomez oversees and directs the financial operations of all North American Leo Burnett Group agencies. She joined Leo Burnett in 2004, and has worked diligently to build a seamless and compliant operation for all of the agency’s financial transactions. Collaborating with agencies across the network, Anna has led the implementation of several new system and operational processes for Leo Burnett. In a large and increasingly complex business, Anna’s expertise and knowledge keeps Leo Burnett financially organized, ensuring the agency’s ability to generate powerful creative work. Prior to Leo Burnett, Anna served as a financial manager at the Kellogg Company and has experience in a variety of company settings, including manufacturing, aviation and accounting. Anna is also a member of the Illinois CPA Society and Financial Executive International, as well as board president for AGS Realty Corp.
Renetta McCann has been recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them.
As Chief Talent Officer at Leo Burnett, she heads up the agency's People & Culture department. She plays a key role in ensuring that the company retains, attracts and arms the best and brightest minds in business today, with oversight of the agency's U.S. recruitment, training, benefits and talent management.
Renetta is no stranger to the Publicis family. She began her career at Burnett, and, after a long tenure, she became the CEO of Starcom MediaVest Group Worldwide. Under her leadership, client billings exceeded $26 billion and the global workforce rose to over 6,000 people. After two years as CEO, she assumed the role of Chief Talent Officer of VivaKi.
Along the way, Renetta has been an active volunteer and contributor to various industry and civic organizations, not to mention a frequent name in the press. In 2002, she was named "Corporate Executive of the Year" by Black Enterprise magazine and was selected by Ebony as one of the "57 Most Intriguing Blacks." Essence named her one of "50 Women Who are Changing the World” and she has appeared on the pages of Advertising Age, Business Week and Chicago magazine. Recently, the American Advertising Federation honored her with a Diversity Achievement Award for her contributions as an Industry Influential.
After nearly 30 years of communications management and leadership, she went back to the books, earning an M.S. in Learning and Organizational Change from Northwestern University. She worked as an executive coach and organizational change consultant before rejoining Burnett in the fall of 2012.
She lives in Chicago with her husband Kevin and is the proud mother of Ella and Alexander. She serves as an Honorary Trustee for The Ancona School and in her spare time enjoys golf, knitting, bridge, reading in all genres and yoga.
Barbara works in a legal capacity to protect the creative spirit of a tagline, commercial or billboard idea. She has earned the trust and respect of clients and colleagues across the agency with her innate ability to analyze complex problems, combining her knowledge of advertising and promotion law with an understanding of business needs and client issues.
In addition to her duties as general counsel, Barbara acts as the agency’s representative on the American Association of Advertising Agencies’ Legal Committee.