Contact Information

5700 Wilshire Boulevard Suite 400
Los Angeles California 90036
United States
Phone: (+1) 323 370-8000

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Basic Info

Parent Company:

Awards: 10

Clients: 39

Initiative Los Angeles

5700 Wilshire Boulevard Suite 400
Los Angeles California 90036
United States
Phone: (+1) 323 370-8000

Erin Flaxman

SVP, Director, Business Development

Phone: (+1) 212 605-7204

Alec Gerster

CEO, Initiative Worldwide

Sarah Ivey

VP, Strategic Planning, Initiative Toronto

Larry Orell

EVP, General Manager, Northeast Region

Holly Stevens

EVP, Director, Worldwide Accounts

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About the Agency Initiative Los Angeles

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Philosophy & Competitive Advantages
Initiative. It's so much more than our name. It's the DNA that runs through our company. It's the insights, ideas, innovations and enterprise that enable us to design and deliver the most effective communications for growing our clients' brands. Our media buying expertise is unsurpassed, and our size and scale enable us to provide our clients with unrivaled leverage in the marketplace. We have the insights and experience to provide the leadership and strategic vision our clients need to meet their diverse and complex communication goals. At Initiative, we expect more out of everything we do in order for our clients to succeed. And we expect to deliver more – we take a broader perspective, we actively and openly collaborate and we go the extra mile.
Network Description
Initiative is one of the world's leading independent media services companies. The company brings together an unparalleled capital of media expertise, global research and technology to deliver effective media communications solutions for marketers to grow brands and build business. Initiative manages media planning and buying for numerous leading corporations including Bayer, Calvin Klein (UCI), Continental Tyres, Dixons, Ferrero, France Telecom, Johnson & Johnson, Patek Philippe, Powergen, PricewaterhouseCoopers and Ricoh. Globally, the company operates 95 offices in 58 markets on six continents. Initiative is a member of the Interpublic Group of Companies.
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