When others in advertising talk about the importance of being well-rounded, they’re usually speaking rhetorically. When Chris does it, he speaks from experience. He’s managed lunch ladies, sold guitars, worked in an oncology clinic, and spent weekends as a line cook–and that was just in his two years after undergrad.
Luckily for us, he went on to earn his master’s in digital media management from St. Edward’s University. Then he set about putting all his knowledge (both traditional and digital) to work for tech startups and some of the nation’s best-known brands in retail, consumer packaged goods, consumer healthcare products, and technology.
At The Richards Group, he’s bettered the digital brands of Snapple, Mott’s, Sub-Zero, Wolf, Summer’s Eve, and Cardinal Health. His efforts have resulted in many brands’ first successful foray into digital video and content marketing, including “Reclaim the Kitchen” for Wolf, “Fresh Food Matters” for Sub-Zero, and the Snapple “Half ’N Half Machine.”
Chris is a digital native and spends his days connecting the dots between online, mobile, and in-store experiences. When he’s not fixated on a liquid-crystal display, he enjoys hanging out with his brilliant wife, Ashley; daughter, Margo; and stubborn Maltese, Charlie.
Christopher’s a Buckeye, born and raised in Columbus, Ohio. His first love was music, which led him to the renowned jazz program at the University of North Texas. Eventually, he ditched the “jazz thing” for degrees in language and communications. That, however, did not end his musical aspirations. After college, he hit the road, playing drums in a ska band called The Grown-Ups.
After four memorable years touring the U.S. with the band, Christopher decided it was time to stop being a Grown-Up and start being, well, a grown-up. His affinities for communications and pop culture collided with a satisfying thump when he discovered the discipline of brand planning. He attended the exclusive Miami Ad School Account Planning Boot Camp, where he graduated top of his class, receiving accolades from the world’s top brand planners. In January 2007, he became the first returning alum to ever officially instruct at the Boot Camp.
Since joining The Richards Group in March 2000, Christopher has become a multiple Effie Award-winning planning director, leading efforts for The Home Depot, TGI Fridays, GameStop, Keurig Dr Pepper, Firehouse Subs, Sub-Zero, Wolf, and Cove.
In his copious free time, Christopher teaches advertising research as an adjunct professor at SMU. He also speaks frequently on brand planning, recently returning from Tokyo as a keynote conference speaker. On the home front, he and his wife, Mary, are busy raising two young daughters, Ivy and Ella. As for his drumming, he holds high hopes for a Grown-Ups reunion tour in the future. We’ll keep you posted.
Although Cheryl’s business card says “Brand Media/Managing Group Head,” it could just as easily say “Cartographer.” We equate developing sound media strategy to creating a map. She navigates through data, channels and complex audience profiles in the most effective and efficient way possible. Making your way through the dark, shifting corners of the ever-evolving media landscape is only as promising an endeavor as your map. And Cheryl’s maps, include integrated planning of both online and offline, are as detailed and exquisite as any in the business.
As a member of the first generation to grow up on the Internet, Cheryl speaks digital as a first language. She’s effortlessly fluent in technology, SEM, programmatic, DSPs, social media, and advanced measurement, talking 0’s and 1’s with the best. But she also recognizes that digital media is just one aspect of an integrated communication strategy. She is just as knowledgeable on all things offline and the impact digital has on those channels. Better yet, she recognizes that paid media is just a conversation starter. Finding ways to further the conversation in earned and owned media is critical to a campaign’s success.
After graduation from the University of Texas with a BS degree in communications (specializing in advertising media), Cheryl joined The Richards Group. Since 2001, she has quickly amassed an enviable variety of account experiences and leads our efforts on The Salvation Army, Biltmore, MD Anderson Cancer Center, Patron Tequila, Amstel Light, Corona Beer, and Zephyr Gin to name a few.
While her responsibilities are large, she manages to find enough time to make it down to Austin for all the home football games, which is, according to Google Maps, a quick 402-mile round-trip drive.
Phone: (+1) 214-891-7615
Here’s the thing about Rob: He used to command tanks. Yep. Great big Abrams M1s, with gun turrets, grenade launchers, and everything. And you know what? He was good at it. By the time he’d put in six years of service, Rob had earned a Bronze Star and an Air Medal for combat actions in the Gulf War.
That was in addition, of course, to graduating with distinction from the U.S. Army Infantry and Armor schools.
So. Knowing this, you sort of have to wonder why Captain VanGorden left the military to market Velveeta for Leo Burnett in Chicago. Near as we can figure, he seriously misunderstood the phrase “guerrilla marketing.” Either that, or he was tired of being shot at.
Regardless, the army’s loss was advertising’s gain. After a successful run on Kraft Foods accounts like Parkay, Kraft Salad Dressing, and Altoids, Rob made the move to North Carolina, where he served as a vice president at Trone Advertising. Since joining The Richards Group in 1998, Rob has spearheaded agency efforts on Chick-fil-A, Motel 6, Bridgestone, Firestone, and Wawa; led the charge for Georgia Power, Kiwi shoe polish, Omni Hotels & Resorts, and NatureSweet Tomatoes; and gone to battle for Steward Health Care, UCHealth, and Cayman Islands Department of Tourism. He will probably do even more once we find some new military puns.
An accomplished photographer, cyclist, and triathlete, he shares a happy home with wife Jill and, when they visit, their four children (Matthew, Sarah, Meghan, Jack). When time permits, he enjoys cruising around town in his vintage VW convertible. Wearing an army helmet. Making weird “ker-pow!” noises with his mouth. At least, that’s what we like to think.
Phone: (+1) 214-891-5700
Glenn joined The Richards Group in 1980 after graduating at the top of his class from ArtCenter College of Design. Advertising Age soon named him one of the “100 Best and Brightest Young People in Advertising.” Adweek selected him for their Creative All-Star Team four times. His art direction and design have been honored repeatedly throughout his career by The Art Directors Club, The One Show, Communication Arts, Lürzer’s Archive, the Clios, and Cannes.
Quite simply, Glenn is a master of his craft. A gifted creative thinker–particular, inventive, original – and an intuitive problem-solver. But what makes him truly unlike any other is his innate ability to inspire and lead.
In December 2019, Glenn was named successor to Stan Richards. Glenn’s new role as principal/creative director comes with the responsibility of managing all the day-to-day operations of the largest independent agency in America. Glenn will continue to serve as a mentor across disciplines and motivate the entire agency through his singular focus on, and passion for, the work.
A native of Colorado, Glenn sneaks in a couple of trips a year to the mountains with his wife, sons, and their families. He also boasts the agency’s largest collection of water guns.