Team One

Los Angeles, United States
TitleWindow Shopping
Agency
Campaign Lexus L/Certified
Advertiser Lexus
Brand Lexus
PostedSeptember 2016
Story To elevate Lexus’ certified pre-owned vehicles above others in the category, Team One and Lexus created an all new program "L/Certified". To promote L/Certified, we created “Window Shopping” to show what savvy luxury car shoppers have been wise to for a long time – the advantages of buying a certified pre-owned model. The spot shows a couple gazing at different Lexus models behind the windows during a nighttime stroll. They magically push through the glass and step into their new, luxurious lives, accompanied by classy outfits and bold makeup—a more stylized version of themselves so as to mimic the body of the cars. 
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