|Title||The Legacy in the Making|
|Campaign||The Legacy in the Making|
|Brand||The Legacy Lab|
|Date of First Broadcast/Publication|
|Business Sector||Newspapers, Magazines, Books|
|Tagline||The Legacy in the Making|
|Story|| In an age when it’s more common to think in terms of minutes instead of years, are lasting brands relics of the past? Is legacy—that which endures—becoming a scarce resource? Inspired by questions like these, Mark Miller (founder of The Legacy Lab and chief strategy officer at Team One) and Lucas Conley (author of Obsessive Branding Disorder) present a provocative and counterintuitive argument in their new book Legacy in the Making: In an always-on world that increasingly values overnight success, instant gratification, and short-term thinking, leaders with long-term ambitions are the best equipped to stand out, get ahead, and make their mark.|
At its heart, Legacy in the Making is for and about people who believe in writing the future rather than reading from history. A clarion call for long-term thinking in a short-term world, this book illustrates how today’s forward-thinking leaders can translate their ambition into a lifetime of significance.
Are you ready to build your own modern legacy?
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
(McGraw-Hill Education, March 23, 2018)
|Media Type||Magazine Custom Publishing|