Team One

Los Angeles, United States
TitleThe Legacy in the Making
Campaign The Legacy in the Making
Advertiser Team One
Brand The Legacy Lab
Date of First Broadcast/Publication
Business Sector Newspapers, Magazines, Books
Tagline The Legacy in the Making
Story In an age when it’s more common to think in terms of minutes instead of years, are lasting brands relics of the past? Is legacy—that which endures—becoming a scarce resource? Inspired by questions like these, Mark Miller (founder of The Legacy Lab and chief strategy officer at Team One) and Lucas Conley (author of Obsessive Branding Disorder) present a provocative and counterintuitive argument in their new book Legacy in the Making: In an always-on world that increasingly values overnight success, instant gratification, and short-term thinking, leaders with long-term ambitions are the best equipped to stand out, get ahead, and make their mark.

At its heart, Legacy in the Making is for and about people who believe in writing the future rather than reading from history. A clarion call for long-term thinking in a short-term world, this book illustrates how today’s forward-thinking leaders can translate their ambition into a lifetime of significance.

Are you ready to build your own modern legacy?

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
(McGraw-Hill Education, March 23, 2018)
Media Type Magazine Custom Publishing

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