Team One

Los Angeles, United States
TitleSole of the UX
Agency
Campaign Lexus UX
Advertiser Lexus
Brand Lexus
Date of First Broadcast/Publication
Business Sector Automotive
Story To mark the launch of the 2019 UX, a luxury crossover engineered for the city, Lexus partnered with designer John Elliott to create “Sole of the UX” custom tires inspired by his John Elliott x Nike AF1 sneaker. Revealed at Elliott’s New York Fashion Week after-party, the collaboration features an all-white UX with custom tire details including white-on-white layers, double-stitched leather and a stepped-metal air valve—for the modern urban explorer seeking a fresh, contemporary dynamic take on luxury driving.
Media Type Packaging, Branding & Design
Length

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