Team One

Los Angeles, United States
TitleStop Motion
Agency
Campaign Stop Motion
Advertiser INTRINSIC Wine Co.
Brand INTRINSIC Wine Co.
Date of First Broadcast/Publication
Business Sector Alcoholic
Story When it comes to the wine industry, we tend to see the same advertising tropes. Sunsets and vineyards. Grapes and oak barrels. A winemaker swirling a glass while taking in the tasting notes. INTRINSIC Wine Co. - one of the newest brands a part of the Ste. Michelle Wine Estates portfolio - wants to challenge that status quo, as a “new wine made for a new time.” That challenger mentality is center stage in the brand’s first major integrated campaign created in partnership with Team One, which just launched and aptly introduces the brand’s new tagline and platform, “Challenge Everything.” The look and feel of the new campaign brings that motto to life; with unapologetic headlines like “Subtle Notes of Not Being Subtle” and “Wine Blue Bloods Needed New Blood” appearing throughout the creative and the use of photography to depict traditional wine conventions being torn apart to reveal more authentic and lively moments of youthful, diverse drinkers. The most notable part of the newly released campaign is a :30 anthemic spot entitled, “Stop Motion.” Leaning on the talents of Denver-based stencil artist Matthew Curran, the stop motion film depicts a series of spray paint stencils animating along a gritty brick wall. From grapes growing on a vine to a rising city skyline, the brand’s story and promise to “Challenge Everything” unfolds. The campaign is running across Connected TV and digital, with a focus on the Denver and Seattle markets, and includes various social elements. The campaign also has a significant OOH presence in Denver with both video and static executions appearing across downtown Denver through mid-December.
Media Type Television
Length

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