At cruz/kravetz:IDEAS we empower our clients to build lasting relationships with Hispanic consumers by focusing on Corporate Culture, Customer Service and Communications. Our Consulting Group provides corporate advisory services in areas as diverse as Board composition, purchasing, customer service staffing and compensation, retail site selection, product/service design, teleservice operations and diversity training. Our Tactical Communications group provides a full range of advertising, promotions, public relations, event marketing, entertainment marketing, community relations and interactive services. All of our programs are designed to reach both Spanish- and English-dominant Hispanics, as appropriate.