TitleMusic in Color
Agency
Campaign Music in Color
Advertiser Behr Paint Company
Brand Behr Paint
Date of First Broadcast/Publication 2021 / 9
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Tagline Music In Color
Story Choosing a Color is as Easy as Pressing Play Inspired by the way singer-songwriter Katy Perry experiences music and its connection to music, Music in Color by BEHR Paint is an all-new color selector tool helping people discover personalized paint color recommendations through their favorite songs across the entire Spotify music library. Combining Spotify’s streaming intelligence and the freshly bold array of paint colors from Katy Perry’s exclusive color palette by BEHR, users can unleash an entirely new way of approaching the color selection process by using music as the guide to make DIYers' inspiration a reality. The campaign is accompanied by the new film “Katy in Color,” showing the relationship between music and the colors that Katy experiences, as well as across social through augmented reality experiences on Instagram, TikTok, and Snapchat, letting everyone discover and share color through music. Discover the colors of your favorite songs by visiting https://behrmusicincolor.com/
Media Type Digital
Length
Market United States
More Information https://behrmusicincolor.com/
Actor / Celebrity
Chief Creative Officer
Group Creative Director
Head of Art & Design
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Digital Producer
Director of Content Production
Strategy Director
Account - Production Company
Director
Executive Producer
Line Producer
Director of Photography (DOP)
Editing Company
Production Company
Editor
VFX Company
Audio Post Production
Mixer

Our Work