To put it simply, Erin believes in purposeful strategy and bold creativity. From the beginning, cutting her teeth at BBH New York with brands like Johnnie Walker, Axe and Ally Bank, she’s spent a career dedicated to innovative, results-driven work.
She’s banked invaluable time in both agency and start-up cultures, most recently working on the client side at San Francisco–based retailer Old Navy as VP of Marketing and Brand Engagement. Prior to that, she led global marketing for Cole Haan, where she’s credited with developing brand-defining, cross-platform work. And as Brand and Communications Director for BBH’s ZAG, she fostered brand invention and consulting ventures, specializing in inventing and launching brands for equity.
Erin is truly a multifaceted marketer with the talent to build salient, enduring brands. And now, with 15 years in the game, she’s found her home at TBWA\Chiat\Day.
Recently named to Adweek's "Top 100" list, Renato Fernandez has become one of the most respected creatives in the industry by following two simple rules: Developing trusting relationships that create brave clients, and then cornering them with great work. His influence within the agency is indisputable as his leadership has led to numerous awards as well as the most successful performance at Cannes in six years.
His arrival at TBWA\Chiat\Day LA in 2011 saw him work with brands such as Visa, Pepsi, Adidas, and most significantly, Gatorade. He was instrumental in elevating the standard of the Gatorade work, establishing the "Win From Within" philosophy of the brand, and elevating it from being viewed as a sports drink to being an iconic sports brand.
Prior to TBWA\Chiat\Day LA, Renato spent 11 years at ALMAP BBDO, helping them twice achieve Agency of the Year at Cannes. He created famous and lasting work for brands such as Havainas, Volkswagen and Audi.
Renato is a true creative mentor who inspires loyalty and effort from his teams. He is focused on building an agency environment that will continue to deliver world-class work.
As the Executive Director of Production for TBWA\Chiat\Day, Brian creates multi-screen experiences that build emotional connections with audiences, endearing them to a brand.
O’Rourke’s production roots run deep, including work at television stations and production companies before his 25-year tenure on the ad agency side. In addition, he has served on the Board of Governors for the TV Academy over the last five years. Through it all he has cultivated specialized storytelling abilities whether delivering a narrative in less than 15 seconds or over 90 minutes.
Kristen has been working in Human Resources for over 20 years and is passionate about creating environments focused on the development and well-being of talent. She has spent most of her career in Portland, working nearly a decade for Wieden+Kennedy. Most recently she built a consulting business focused on providing talent solutions for small agencies. Kristen could not resist the lure of the sandy and sunny shores of Los Angeles to fulfill her destiny at her new home as the Chief Talent Officer to TBWA\Media Arts Lab, MAL\ FOR GOOD, and TBWA\Chiat\Day.
Behind every creative machine, there’s someone working hard to keep it thriving— enter John Minty, CFO, Aussie, and diehard student of the industry. He is no stranger to the Omnicom family, having lent his innovative mind to BBDO, TBWA\, DDB and 180 for many successful years before joining our team.
He brings his 22 years of experience and range of talents to Chiat to ensure we remain financially effective and the work we produce is valued by all agency stakeholders; clients and talent alike.
John understands creative vision and is passionate about helping bring our wildest ideas to life in a liberated environment without forsaking the business details that keep our lights on.
Baker is a lover of the future who uses data, logic and creativity together to make that future come faster. He started out during college by helping Omniture develop their web/mobile analytics platform and, after finishing his economics studies, he spent a decade launching and optimizing everything from airline kiosk UIs and mobile stock trading apps to global financial models and email marketing campaigns for giants like JetBlue, Wells Fargo and E*Trade.
At TBWA, he has continued to work with giants, including adidas, Airbnb, Gatorade and Nissan. After three years with the company, AdAge named him one of the world’s top 10 digital marketing innovators.
Outside the agency, Baker does pro-bono work for various passion projects, such as redesigning salvage and rescue scuba search patterns, and consulting with video game companies on their digital and mobile advertising. Baker’s most recent pro-bono data project helped SpaceX with the world’s first successful landing of an orbital rocket booster.
Erica leads internal and external communications for the TBWA LA campus, which includes Chiat\Day LA, Media Arts Lab and MAL\FOR GOOD. She also provides senior PR counsel to the agencies top clients including Apple, Gatorade, Intel, Intuit, The Recording Academy, NPR and many more.
Erica joined TBWA from Ogilvy where she acted as General Manager for the Los Angeles office and led the Brand Marketing practice for the western region. In her time with the agency, she had the privilege of working with prominent brands such as American Express, Ancestry.com, Ford Motor Company, LG Electronics, Nestle and Virgin America.
One of her career goals is to consistently make a positive impact on this world through projects that make a difference and promote change. As such, Erica has worked with impactful non-profit organizations such as USAID, Make-A-Wish Foundation, Alliance for Women in Media Foundation, YMCA and The Girl Scouts of America.