To put it simply, Erin believes in purposeful strategy and bold creativity. From the beginning, cutting her teeth at BBH New York with brands like Johnnie Walker, Axe and Ally Bank, she’s spent a career dedicated to innovative, results-driven work.
She’s banked invaluable time in both agency and start-up cultures, most recently working on the client side at San Francisco–based retailer Old Navy as VP of Marketing and Brand Engagement. Prior to that, she led global marketing for Cole Haan, where she’s credited with developing brand-defining, cross-platform work. And as Brand and Communications Director for BBH’s ZAG, she fostered brand invention and consulting ventures, specializing in inventing and launching brands for equity.
Erin is truly a multifaceted marketer with the talent to build salient, enduring brands. And now, with 15 years in the game, she’s found her home at TBWA\Chiat\Day.
Recently named to Adweek's "Top 100" list, Renato Fernandez has become one of the most respected creatives in the industry by following two simple rules: Developing trusting relationships that create brave clients, and then cornering them with great work. His influence within the agency is indisputable as his leadership has led to numerous awards as well as the most successful performance at Cannes in six years.
His arrival at TBWA\Chiat\Day LA in 2011 saw him work with brands such as Visa, Pepsi, Adidas, and most significantly, Gatorade. He was instrumental in elevating the standard of the Gatorade work, establishing the "Win From Within" philosophy of the brand, and elevating it from being viewed as a sports drink to being an iconic sports brand.
Prior to TBWA\Chiat\Day LA, Renato spent 11 years at ALMAP BBDO, helping them twice achieve Agency of the Year at Cannes. He created famous and lasting work for brands such as Havainas, Volkswagen and Audi.
Renato is a true creative mentor who inspires loyalty and effort from his teams. He is focused on building an agency environment that will continue to deliver world-class work.
Simon joined TBWAChiatDay in March 2019, brought on to lead agency’s strategy department and expand the role that strategy plays for modern businesses and brands.
Simon came from R/GA London where he worked on the agency’s Nike portfolio. Before that, he was at Sid Lee for three years and previously a planning director at Droga5 in Sydney. His career has also included spells at AKQA, Abbott Mead Vickers BBDO, Host Sydney and Clemenger BBDO.
Baker is a lover of the future who uses data, logic and creativity together to make that future come faster. He started out during college by helping Omniture develop their web/mobile analytics platform and, after finishing his economics studies, he spent a decade launching and optimizing everything from airline kiosk UIs and mobile stock trading apps to global financial models and email marketing campaigns for giants like JetBlue, Wells Fargo and E*Trade.
At TBWA, he has continued to work with giants, including adidas, Airbnb, Gatorade and Nissan. After three years with the company, AdAge named him one of the world’s top 10 digital marketing innovators.
Outside the agency, Baker does pro-bono work for various passion projects, such as redesigning salvage and rescue scuba search patterns, and consulting with video game companies on their digital and mobile advertising. Baker’s most recent pro-bono data project helped SpaceX with the world’s first successful landing of an orbital rocket booster.
Kelly Rosen recently joined TBWA\Chiat\Day LA after spending the last 14 years working at NYC agencies such as Grey, DDB, Publicis and 360i. Kelly brings with her a wealth of integrated expertise having served as an SVP, Global Brand Leader for multiple Procter & Gamble brands such as Swiffer, Tampax and Always. Her brand experience ranges from technology to hospitality, travel to government and gaming, and an abundance of consumer packaged-goods brands.
Kelly has a deep passion for partnering to grow clients’ businesses. Her keen sense of creative intuition and out-of-the-box thinking have helped her to deliver strong business results for clients, as well as top industry accolades such as Cannes Lions, D&AD, Clio, OneShow and Effie awards.
Most recently, Kelly has aided in agency business development and growth across global brands such as Nestlé and Pernod Ricard to name a few. She is thrilled to now find her West Coast home in TBWA\Chiat\Day.
As the Executive Director of Production for TBWA\Chiat\Day, Brian creates multi-screen experiences that build emotional connections with audiences, endearing them to a brand.
O’Rourke’s production roots run deep, including work at television stations and production companies before his 25-year tenure on the ad agency side. In addition, he has served on the Board of Governors for the TV Academy over the last five years. Through it all he has cultivated specialized storytelling abilities whether delivering a narrative in less than 15 seconds or over 90 minutes.