Basic Info

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning

Founded in: 1968

Network:

Employees: 225

Awards: 261

Creative Work: 42

Clients: 12


Contact Information

5353 Grosvenor Boulevard
Los Angeles California 90066-6319
United States
Phone: (+1) 310 305-5000
Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning

Founded in: 1968

Network:

Employees: 225

Awards: 261

Creative Work: 42

Clients: 12

TBWA\CHIAT\DAY Los Angeles

5353 Grosvenor Boulevard
Los Angeles California 90066-6319
United States
Phone: (+1) 310 305-5000

TBWA\CHIAT\DAY Los Angeles Leadership and Team Members

Erin Riley

New Business

Erin Riley

President

To put it simply, Erin believes in purposeful strategy and bold creativity. From the beginning, cutting her teeth at BBH New York with brands like Johnnie Walker, Axe and Ally Bank, she’s spent a career dedicated to innovative, results-driven work.

She’s banked invaluable time in both agency and start-up cultures, most recently working on the client side at San Francisco–based retailer Old Navy as VP of Marketing and Brand Engagement. Prior to that, she led global marketing for Cole Haan, where she’s credited with developing brand-defining, cross-platform work. And as Brand and Communications Director for BBH’s ZAG, she fostered brand invention and consulting ventures, specializing in inventing and launching brands for equity.

Erin is truly a multifaceted marketer with the talent to build salient, enduring brands. And now, with 15 years in the game, she’s found her home at TBWA\Chiat\Day. 

Renato Fernandez

Renato Fernandez

Chief Creative Officer

Recently named to Adweek's "Top 100" list, Renato Fernandez has become one of the most respected creatives in the industry by following two simple rules: Developing trusting relationships that create brave clients, and then cornering them with great work. His influence within the agency is indisputable as his leadership has led to numerous awards as well as the most successful performance at Cannes in six years.

His arrival at TBWA\Chiat\Day LA in 2011 saw him work with brands such as Visa, Pepsi, Adidas, and most significantly, Gatorade. He was instrumental in elevating the standard of the Gatorade work, establishing the "Win From Within" philosophy of the brand, and elevating it from being viewed as a sports drink to being an iconic sports brand.

Prior to TBWA\Chiat\Day LA, Renato spent 11 years at ALMAP BBDO, helping them twice achieve Agency of the Year at Cannes. He created famous and lasting work for brands such as Havainas, Volkswagen and Audi.

Renato is a true creative mentor who inspires loyalty and effort from his teams. He is focused on building an agency environment that will continue to deliver world-class work. 

Neil Barrie

Neil Barrie

Chief Strategy Officer

Neil loves working with people and companies that are changing things. He’s proud to have led the development and global growth of a range of top-tier brands working with the likes of Airbnb, Netflix, AT&T, The Grammys and Disney. A regular Effies judge, Neil recently co-authored a White Paper on the business case for creating an iconic brand, featured in Fast Company and SXSW.

Beginning at BBH London, he spent four years as partner and Strategy Director at ZAG, leading the ventures and innovation division with an eye on consumer-tech branding. Here, he did everything from developing new mobile music platforms for Universal to building a wearable smart camera for Microsoft.

Over his career, he’s worked with top global brands like British Airways, Skype, Barclaycard, British Telecom and Mercedes-Benz. 

John  Deschner

John Deschner

Chief Innovation Officer

As CIO, John is charged with furthering the company’s digital and content capabilities, as well as implementing inventive platforms and processes to ensure that innovation is woven into the very fabric of the agency. He is a key leader across departments, while directly overseeing key digital functions, including creative technology, integrated production and social media management and strategy.

John comes to the agency from Kuala Lumpur, where he served as CEO of Ogilvy Malaysia, overseeing several agencies and helping the agency group grow and develop their digital and content capabilities. Prior to joining Ogilvy, he spent four years at Deutsch LA, rising to the role of EVP, Executive Director of the agency’s digital account management group. 

Brian O'Rourke

Brian O'Rourke

Executive Director of Production

As the Executive Director of Production for TBWA\Chiat\Day, Brian creates multi-screen experiences that build emotional connections with audiences, endearing them to a brand.

O’Rourke’s production roots run deep, including work at television stations and production companies before his 25-year tenure on the ad agency side. In addition, he has served on the Board of Governors for the TV Academy over the last five years. Through it all he has cultivated specialized storytelling abilities whether delivering a narrative in less than 15 seconds or over 90 minutes. 

Kristen Clark

Human Resources

Kristen Clark

Chief Talent Officer

Kristen has been working in Human Resources for over 20 years and is passionate about creating environments focused on the development and well-being of talent. She has spent most of her career in Portland, working nearly a decade for Wieden+Kennedy. Most recently she built a consulting business focused on providing talent solutions for small agencies. Kristen could not resist the lure of the sandy and sunny shores of Los Angeles to fulfill her destiny at her new home as the Chief Talent Officer to TBWA\Media Arts Lab, MAL\ FOR GOOD, and TBWA\Chiat\Day. 

John Minty

John Minty

Chief Financial Officer

Behind every creative machine, there’s someone working hard to keep it thriving— enter John Minty, CFO, Aussie, and diehard student of the industry. He is no stranger to the Omnicom family, having lent his innovative mind to BBDO, TBWA\, DDB and 180 for many successful years before joining our team.

He brings his 22 years of experience and range of talents to Chiat to ensure we remain financially effective and the work we produce is valued by all agency stakeholders; clients and talent alike.

John understands creative vision and is passionate about helping bring our wildest ideas to life in a liberated environment without forsaking the business details that keep our lights on. 

Baker Lambert

Baker Lambert

Global Data Director

Baker is a lover of the future who uses data, logic and creativity together to make that future come faster. He started out during college by helping Omniture develop their web/mobile analytics platform and, after finishing his economics studies, he spent a decade launching and optimizing everything from airline kiosk UIs and mobile stock trading apps to global financial models and email marketing campaigns for giants like JetBlue, Wells Fargo and E*Trade.

At TBWA, he has continued to work with giants, including adidas, Airbnb, Gatorade and Nissan. After three years with the company, AdAge named him one of the world’s top 10 digital marketing innovators.

Outside the agency, Baker does pro-bono work for various passion projects, such as redesigning salvage and rescue scuba search patterns, and consulting with video game companies on their digital and mobile advertising. Baker’s most recent pro-bono data project helped SpaceX with the world’s first successful landing of an orbital rocket booster. 

Kyla Jacobs

New Business

Kyla Jacobs

Global Chief Marketing Officer

Kyla leads global business development for TBWA Worldwide. A member of the global executive team, she drives growth for the agency including new business, organic growth, and promoting latest platforms and services. In addition, she also leads business development for TBWA\Chiat\Day in the U.S. across the New York and Los Angeles offices. Since joining the agency in 2014, she spearheaded the unprecedented run of new business wins including H&M, NBCUniversal, Travelers, Thomson Reuters, Pernod Ricard, GoDaddy, Intel, PepsiCo IZZE, TD Bank and more. She first began her career at TBWA\Sydney and then gained additional global experience working at Ogilvy, Saatchi & Saatchi and CP+B. Kyla is an established industry speaker, having been featured at Advertising Week, Harvard Women in Business and Mirren Summit. She has also been recognized with the IPA & Campaign’s “Women of Tomorrow.” 

Erica Samadani

Public Relations

Erica Samadani

Executive Director of PR

Erica leads internal and external communications for the TBWA LA campus, which includes Chiat\Day LA, Media Arts Lab and MAL\FOR GOOD. She also provides senior PR counsel to the agencies top clients including Apple, Gatorade, Intel, Intuit, The Recording Academy, NPR and many more.

Erica joined TBWA from Ogilvy where she acted as General Manager for the Los Angeles office and led the Brand Marketing practice for the western region. In her time with the agency, she had the privilege of working with prominent brands such as American Express, Ancestry.com, Ford Motor Company, LG Electronics, Nestle and Virgin America.

One of her career goals is to consistently make a positive impact on this world through projects that make a difference and promote change. As such, Erica has worked with impactful non-profit organizations such as USAID, Make-A-Wish Foundation, Alliance for Women in Media Foundation, YMCA and The Girl Scouts of America. 

Linda Knight

Linda Knight

Executive Creative Director

Linda is an Australian-born Executive Creative Director at TBWA\Chiat\Day LA overseeing accounts including Intel, Uniqlo, The GRAMMYs and Pacific Standard Time.

Previously, Linda worked on clients such as Nike, adidas, Miller Lite, Coca-Cola, Beats by Dre, Apple, Gatorade, KIA, Siemens, Dove, ESPN, Visa, Sprint, Virgin—let’s just say “and more.”

To say that Linda has done a great deal for the advertising industry would be an understatement. She has been celebrated with major creative awards, completed the coveted “sports trifecta” of campaigns for the Super Bowl, Olympics, and World Cup, and was named to Business Insider’s list of the 30 Most Creative Women in Advertising. 

Mark Sloan

Mark Sloan

Director of Design

Mark is a multidisciplinary designer who works closely with the creative and production departments to seamlessly integrate our efforts aesthetically across all of our brands. He and his team have recently developed the new visual identity system for the TBWA collective, which includes 305 offices across 98 countries.

Before joining Chiat\Day, Mark worked for a variety of marketing and design agencies, including Media Arts Lab, Anomaly and Wieden+Kennedy Amsterdam. While at W+K he led the naming and branding effort for Eye, the city’s landmark film museum, and developed a new visual identity system for Heineken. His brand experience includes Apple, Nike, Quiksilver, Converse, Diageo, LA Phil, Pacific Standard Time and Airbnb.

Born and raised in Los Angeles, Mark feels more comfortable in the water than on land. He has four children under 9, all of whom have Dutch and American citizenship.