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CME's proprietary approach of "full contact marketing" holds that each time a brand has contact with a consumer, whether it be through advertising, promotion, packaging, direct marketing or public relations, the message must be consistent. CME does this by integrating communications across a full spectrum of traditional and non-traditional media vehicles. Its services have stretched well beyond traditional advertising to include direct marketing, sales promotion, custom videography and public relations.
Above all, Campbell Mithun Esty strives to help its clients and their brands achieve dominance. And that means using every creative resource and talent at our disposal, such as the humor that helped make a great success of our K-Mart campaign featuring Rosie O'Donnell and Penny Marshall.