MINNEAPOLIS (July 20, 2016) – The Marvin Family of Brands has selected Spong as its public relations and social media agency for both the Marvin Windows and Doors and Integrity Windows and Doors brands.
Spong was chosen as part of a competitive pitch process to support the brands’ continued growth in a crowded building products industry. The firm was selected based on its long history and deep relationships in the home, design and building products segment, along with its intimate knowledge of both consumer and trade audiences, and the influencers to reach them.
“Our team was seeking a partner that not only understood our industry and key audiences but had proven results in delivering impactful, strategic campaigns that build brand awareness and conversion,” said Brett Boyum, vice president of marketing for Marvin Windows and Doors. “Spong has the right team, experience, creativity and understanding to jump right into working with us to further position our brands for the future.”
“Our home, design and building products practice has been a long-standing cornerstone of our agency, and we are looking forward to putting our expertise to work to represent the renowned Marvin and Integrity brands,” said Julie Batliner, president of Spong.
Marvin Windows and Doors and Integrity Windows and Doors are two major national brands that exude quality and value. The Marvin brand is built on a heritage of quality and innovation, and continuously leads the industry in product design and function. Each product is made to order, one at a time, to meet every customer’s exact specifications. Similarly, Integrity products made with Ultrex® fiberglass, outperform and outlast vinyl, roll-form aluminum, and other composites. Superior material performance and unmatched fast, efficient delivery make Integrity windows and doors a great overall value. Both brands emulate The Marvin Companies’ century-long heritage of service, craftsmanship and quality with a focus on all-out performance.