MINNEAPOLIS (August 18, 2016) – Evereve, a national brand dedicated to empowering moms through fashion, has selected Carmichael Lynch and its public relations division Spong as the red-hot clothing retailer's integrated agency of record (AOR). Work will begin immediately and will include brand planning, advertising, public relations, social engagement and digital marketing. The decision comes after a competitive review.
"Our winning contenders showed a deep understanding of the powerful role fashion can play in a mom's life," said Megan Tamte, co-founder and CEO of Evereve. “Their unmatched passion and distinctive creative and integrated service offerings will help us continue to share our mission of inspiring every mom to embrace her beauty and power.”
“Evereve has an amazing brand story that needs telling, and of course, we love the chance to help strengthen our fellow moms who are shaping the world,” said Julie Batliner, president of Spong and a managing partner at Carmichael Lynch.
This partnership is Evereve’s biggest marketing investment to-date as the company continues to expand its presence nationwide, as well as through its e-commerce site and Trendsend, an online styling service.
Evereve, co-founded 11 years ago by Megan and Mike Tamte, is a casual contemporary women’s clothing boutique dedicated to styling the fashion-loving mom. As one of the fastest growing retailers in the U.S., Evereve operates 68 stores in 22 states, supported by a team of over 1,000 uniquely trained stylists who are committed to the company’s mission of inspiring moms to realize their beauty and power. Evereve can also be found online at www.evereve.com and www.trendsend.com. Trendsend, Evereve’s fast-growing online styling service, is accessible 24/7 to moms who prefer Evereve stylists to handpick and mail outfits to them without leaving home.