Carmichael Lynch Relate has hired Nicole Kaldes to lead the agency’s New York office as director of media relations. This hire comes at a time of record growth for the agency, which had more than 40 percent revenue growth in 2016 and was recently named Outstanding Agency of the Year at the PRWeek and SABRE Awards.
“Nicole brings a diverse skill set, a wealth of CPG experience and a robust network of media relationships,” said Carmichael Lynch Relate President Julie Batliner. "She will help us to continue to develop best-in-class earned media strategies that help tell our clients’ stories."
Equal parts media strategist, writer and trend spotter, Kaldes has worked as both a reporter and a PR executive specializing in media relations and strategic program development. For the past 15 years, she has built integrated communications plans, designed to drive media and consumer conversations, for such leading brands as Aveda, COVERGIRL, Eddie Bauer, Ellen Tracy, Olympus, Paul Mitchell, Salomon, Swiss Army, Tide and Venus.
“I am so excited to lead this top-notch media relations team — and to join such a dynamic, creative agency,” said Kaldes. “Carmichael Lynch Relate is known for being relentless about results for our clients, and we will continue to evolve our media relations capabilities in order to stay ahead of the changing landscape."
Most recently, Kaldes was at ShopPR, part of the Lippe Taylor Group, where she handled strategic media relations, new business and senior account management. Prior to that, Kaldes was vice president, lifestyle and trends at Marina Maher Communications, where she handled media relations strategy and results for a range of Procter & Gamble CPG clients and was responsible for incorporating consumer and media trends/insights into communications strategies.
Kaldes has lived and worked in Italy and France, and throughout her career has acquired a wealth of agency know-how from IPG agencies such as MullenLowe, Current Lifestyle Marketing and DeVries Global. On the in-house side, she also served as director of international and environmental for Aveda.
Kaldes began her career as a reporter, which included stints as the Milan-based beauty correspondent for Women’s Wear Daily, and as an arts and entertainment reporter and editor for Community Newspaper Company, a group of weeklies and dailies in Boston.