Basic Info

Core Competencies: Full Service, Digital, Social Media, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Public Relations, Corporate Communication, Crisis Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Branding/Celebrity endorsement, Strategy and Planning, Financial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Women

Founded in: 1990

Employees: 85

Awards: 111

Creative Work: 15

Clients: 36


Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-375-8500
Email:
Core Competencies: Full Service, Digital, Social Media, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Public Relations, Corporate Communication, Crisis Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Branding/Celebrity endorsement, Strategy and Planning, Financial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Women

Founded in: 1990

Employees: 85

Awards: 111

Creative Work: 15

Clients: 36

Carmichael Lynch Relate

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-375-8500
Email:

Carmichael Lynch Relate Wins Best PR Firm Diversity Initiative

For seven years, the Diversity Distinction in PR Awards, presented by the PR Council in partnership with PRWeek, have honored entities who have truly moved the needle in terms of facilitating the recruitment, retention, and promotion of diverse PR practitioners, while championing inclusion throughout the communications sector.

At the PR Council’s annual dinner earlier this evening, emceed by thirteen-time Emmy winner Al Roker, winners and honorable mentions were awarded in seven categories, including a pair that debuted this year.

Burson-Marsteller’s Together Being More effort was named Best PR Firm Diversity Initiative – $100 million or more in annual revenue. Weber Shandwick earned an honorable mention for its Diversity, Equity, and Inclusion (DEI) Working Group.

For Best PR Firm Diversity Initiative – less than $100 million or more in annual revenue, Carmichael Lynch Relate took the top prize for its Diversity Inclusion Action League (DIAL) Committee. Mitchell’s Big Break took home an honorable mention.

Lisa Osbourne Ross, APCO Worldwide’s MD in Washington, DC, and HP’s global chief marcomms officer Antonio Lucio were named Diversity Champions in the PR Agency and In-House categories, respectively. Honorable mentions went to OCG PR CEO Tonya Veasey and Catherine Hernandez-Blades, SVP of corporate communications at Aflac, respectively.

NASCAR’s Drive For Diversity was named Best In-House Diversity Initiative, while Exelon garnered the honorable mention.

The two debuting categories this year were Best Campaign by a Diverse and Inclusive Team, meant to highlight how diverse teams positively impact actual work and bottom-line results, and Outstanding Young Professional, meant to spotlight the industry’s future leaders.

In the former, APC Collective won top recognition for its Jarritos – The Journey initiative. Airbnb earned an honorable mention for #WeAccept. In the latter, FleishmanHillard account supervisor Ashley Simms took home the top prize. The honorable mention went to Cohn & Wolfe account executive Lina Martinez.