For the first time ever, the world’s most beloved jerky brand—Jack Link’s—is bringing its family-recipe flavors and adventurous attitude to life in an immersive retail store in Minneapolis: Jack Link’s Wild Side. Located in the renovated Target Center, the brick-and-mortar monument to jerky is the perfect place to Feed Your Wild Side, shop like a beast and get your hands on new, outrageous and delicious items from the world’s protein snack leader.
The Wisconsin-born brand infused its Northwoods heritage into each and every retail product, allowing customers to bring a small piece of Jack Link’s Wild Side home. In addition to a wide array of tasty meat snacks, Jack Link’s went outside the bag with brand-new retail offerings, including:
Jack Link’s Wild Side store was created in partnership with Delaney Consulting, Black (retail design); Cuningham Group (architecture); Hot Dish (in-store design); and Mortenson (construction).