Basic Info

Core Competencies: Full Service, Digital, Social Media, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Public Relations, Corporate Communication, Crisis Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Branding/Celebrity endorsement, Strategy and Planning, Financial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Women

Founded in: 1990

Employees: 85

Awards: 111

Creative Work: 15

Clients: 36


Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-375-8500
Email:
Core Competencies: Full Service, Digital, Social Media, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Public Relations, Corporate Communication, Crisis Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Branding/Celebrity endorsement, Strategy and Planning, Financial, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Women

Founded in: 1990

Employees: 85

Awards: 111

Creative Work: 15

Clients: 36

Carmichael Lynch Relate

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-375-8500
Email:

Jack Link's Opens New Wild Side Retail Store

For the first time ever, the world’s most beloved jerky brand—Jack Link’s—is bringing its family-recipe flavors and adventurous attitude to life in an immersive retail store in Minneapolis: Jack Link’s Wild Side. Located in the renovated Target Center, the brick-and-mortar monument to jerky is the perfect place to Feed Your Wild Side, shop like a beast and get your hands on new, outrageous and delicious items from the world’s protein snack leader.

The Wisconsin-born brand infused its Northwoods heritage into each and every retail product, allowing customers to bring a small piece of Jack Link’s Wild Side home. In addition to a wide array of tasty meat snacks, Jack Link’s went outside the bag with brand-new retail offerings, including:

  • A collection of fine china. Shoppers can choose between picturesque woodland scenes, or Sasquatch maulings.
  • Highfalutin fashion. Specifically, the Sasschál, a lavish outerwear statement piece crafted in partnership with the design duo of Idle Child. This one-of-a-kind accouterment was inspired by Sasquatch’s luxurious fur, with a hood, faux pant legs and vintage fang buttons. The Sasschál allows you to clothe your inner untamed spirit with magnificent outward-facing splendor. It must be worn to be believed and is on display now at Wild Side with a $5,000 price tag.

Jack Link’s Wild Side store was created in partnership with Delaney Consulting, Black (retail design); Cuningham Group (architecture); Hot Dish (in-store design); and Mortenson (construction).