|Title||Duck. Cover. Eat.|
|Campaign||Operation Sky Meat|
|Advertiser||Link Snacks Inc.|
|Brand||Jack Link's Beef Jerky|
|Product||National Jerky Day|
|Business Sector||Pre-Cooked / Dehydrated Prepared Meals|
|Tagline||Feed Your Wild Side.|
It is hard to believe that a year has passed since Jack Link's made snacking history by creating the first ever National Jerky Day on June 12, 2012. This year, to commemorate National Jerky Day, we planned celebrations in locations across the United States. Propaganda posters and teaser videos were created to build excitement/curiosity around "Operation Sky Meat." On Tuesday, in partnership with Baseball Youth, Jack Link’s unveiled "Operation Sky Meat” at Omaha Champions Village. Baseball fans were treated to a jaw-dropping spectacle as thousands of Jack Link’s packages, attached to mini parachutes, dropped from a helicopter, filling the sky with America’s favorite jerky and thrilling spectators on the ground.