Carmichael Lynch

Minneapolis, United States
TitleSalt Shaker
Campaign Messin' With Sasquatch
Advertiser Link Snacks Inc.
Brand Jack Link's Beef Jerky
Date of First Broadcast/Publication
Business Sector Food

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in 

Media Type Television
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