Dogs love Subaru vehicles as much as their owners do. So we asked ourselves, where do dogs go to get a Subaru? Our latest “Dog Tested. Dog Approved.” campaign that aired during Animal Planet’s Puppy Bowl IX, answers just that. The 12.4 million viewers that tuned in on Sunday were introduced to a new cast of dogs and Grant Weber, the beloved Subaru Canine Sales Associate, whose job is to sell cars to dogs. We also created a Facebook app that lets fans video chat with a canine expert, get their dog a driver’s license and match the perfect Subaru to their dog’s breed. Because we know once you sit in a Subaru, you’ll stay.
View the campaign here: 2013 Dog Tested. Dog Approved.