Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more.
“We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to the table as we continue to evolve the legacy of Bush Brothers & Company,” said CEO and President, Al Williams.
“The Bush Brothers team has been a true joy to work with through the agency selection process, and we are thrilled to have the opportunity to bring new thinking to this iconic brand to drive growth and continued cultural relevancy,” said Julie Batliner, President Carmichael Lynch.
Carmichael Lynch began work for Bush Brothers & Company in January.
Read more about the new partnership at Ad Age.
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