Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000
Email:

Erika Collins

Erika Collins

Senior Director of New Business

Phone: 612.334.6007


Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 300

Awards: 161

Creative Work: 372

Clients: 23

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 300

Awards: 161

Creative Work: 372

Clients: 23

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000
Email:
Erika Collins

Erika Collins

Senior Director of New Business

Phone: 612.334.6007

OpenTable Reminds Users to Make V-Day Reservations

Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky valentines know, planning is key. With the most restaurants of any booking app, OpenTable has a ton of data—data that comes in handy when you’re trying to score that perfect V-Day reservation.

This year, Carmichael Lynch put that data to use in a series of urgent PSAs designed to help procrastinators fire up their OpenTable app and book.

For the V-Day PSA campaign, Carmichael Lynch created 14 unique videos, one for each day leading up to Valentine’s Day. Each PSA highlights a specific piece of OpenTable data and offers helpful tips and quips designed to get people on the ball and booking.

The campaign launched on OpenTable’s social media channels where following OpenTable and tagging your would-be date also put you in the running to win a hard-to-get dinner reservation and $400 toward your dinner.

Read more about the campaign at LBB Online.

The post OpenTable Reminds Users to Make V-Day Reservations appeared first on Carmichael Lynch.