Communication Arts magazine, a professional journal for those involved in creativity in visual communications, chose Carmichael Lynch as a winner in its 11th annual typography competition for the agency’s work with the Minnesota Twins.
The agency won two times over, in the categories for Outdoor Advertising Series and Motion Single.
The annual typography competition showcases the industry’s best executions in advertising, design, photography, illustration, interactive and typography. Nearly 1,200 entries were submitted to the competition, and only 118 projects were selected by the jury of esteemed creative professionals. The selected projects will be reproduced in the January/February 2021 issue of Communication Arts, both in print and digital editions, and more than 25,000 copies will be distributed worldwide assuring important exposure to the creators of these award-winning projects.
In 2019, everything changed about the Minnesota Twins. The baseball team’s wholesome, aging captain retired, and in turn, they hired the youngest manager in the history of the game. Carmichael Lynch needed to not only reflect the new spirit of the team but also help establish it—not with nostalgia or jokes or the usual baseball tropes, but with newfound swagger, speed, strength, explosions, nachos, colors, large speakers and fun.
About Communications Arts
Communication Arts is a professional journal for designers, art directors, design firms, corporate design departments, agencies, illustrators, photographers and everyone involved in visual communications. Through its editorials, feature articles and the annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field.
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