In the 22 years since, BOHAN has become one of the most respected brand-leading agencies in the region, with clients ranging from the venerable Greenbrier Resort in West Virginia and famed Florida beach destinations, to hospitals, national restaurant chains, a genre-defining museum and The United Methodist Church worldwide. That original client – the Pigeon Forge Department of Tourism – remains one of the agency’s most important clients today. However, BOHAN’s two employees have turned into 55, the office has become an entire building and there are enough success stories to fill a book – such as the one David recently published called “Marketing Matters.”
The agency has its very own organizational structure. In a conscious departure from the segregated departmental silos of traditional agencies, BOHAN employees work collaboratively in “brand villages,” populated by professionals from all disciplines who work on those individual brands together. Account service, media, planning, creative, digital – and yes, even the clients themselves. The American Association of Advertising Agencies in New York has called it “a model for the agency of the future.” We like that.
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