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TitleRobot
Agency
Campaign Robot
Advertiser FedEX
Brand FedEx Pack Plus
Date of First Broadcast/Publication
Business Sector Postal, Courier & Shipping Services
Result

More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations.

With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. 

Media Type Radio
Length
Production Company
Account team
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Chief Creative Officer
Chief Creative Officer
Copywriter
Copywriter
Director
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Account Manager
Audio Engineer

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