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Philosophy & Competitive Advantages
"Nothing great is ever achieved without passion," Hegel. Above any process, we believe that this thought is unassailable. Passion means that we don’t pitch for business if we can’t get excited about it, and we don’t husband relationships past their "sell by date." With that said, we also believe that passion is a guiding principle of process. In today's world, the game is to not only to heighten people’s awareness, or even interest in a brand, but also to create a passionate relationship between the brand and its consumer. One consumer who cares enough about your brand to recommend it to another is worth 100 consumers who are simply aware of it. Our job is to foster this passionate relationship.
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