In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and
Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action.
This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.
We believe creativity is the most powerful force in business.
For the last 70 years, we have used creativity to drive growth for thousands of clients in hundreds of countries around the world—all by tapping into the power of human emotion.
We grow businesses by giving them an emotional advantage.
In a world of increasing complexity and change, we embrace an inconvenient truth: that human beings are unreasonable. With this irrational group as our audience, we’ve learned that the best way to get people to do something, is to make them feel something: to Move Beyond Reason. We use the power of creativity to create Emotion at Scale to help brands be more easily remembered and Emotion in Context to help brands be more easily chosen at the time of purchase.
About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com