TitleWinter Adjusted Bear
Campaign Winter Adjusted Bear
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Automotive
Story DDB Stokholm finagled and actual bear, trained a webcam on him, and offered a special deal on a Tiguan 4Motion until the bear woke up.  The bears hideaway was streamed online, and a competition offered prized to those who most closely guessed the time when the bear would wake up.
Problem Lack luster Winter car sales.
Result The campaign site received over 221,000 unique visitors and over 458,000 page views, and over 3,300 4Motion cars were sold during the course of the campaign.  The offer closed at the end of April, when the bear finally left hibernation.
Media Type Outdoor/Out of Home

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