|Agency||DDB Worldwide Inc.|
|Advertiser||ConAgra Foods, Inc.|
|Business Sector||Cakes, Desserts|
|Story|| Coming off the Little League World Series game, DDB California created a new digital video ad from Reddi-wip launching its new campaign #ShareTheJoy.|
The video features two rival youth baseball teams from New York, who face off once each year. The campaign premise offers the question, “Isn’t Joy Better When Shared?” and both the winning and losing teams celebrate and share in the moment together.
There will be more to come in the next couple of weeks from the #ShareTheJoy campaign, including new TV spots from Reddi-wip as well as a partnership with a renowned joy expert.
|Group Creative Director||Jonathan Byrne|
|Art Director||Tor Kologlu|
|Agency Content Producer||Matt Flaker|