Title#ShareTheJoy
Agency
Campaign #ShareTheJoy
Advertiser ConAgra Foods, Inc.
Brand Reddi Whip
PostedSeptember 2015
Business Sector Cakes, Desserts
Story Coming off the Little League World Series game, DDB California created a new digital video ad from Reddi-wip launching its new campaign #ShareTheJoy.
The video features two rival youth baseball teams from New York, who face off once each year. The campaign premise offers the question, “Isn’t Joy Better When Shared?” and both the winning and losing teams celebrate and share in the moment together.
There will be more to come in the next couple of weeks from the #ShareTheJoy campaign, including new TV spots from Reddi-wip as well as a partnership with a renowned joy expert. 
Media Type Television
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