TitleRodger
Agency
Campaign Connect the Rainbow
Advertiser Wm Wrigley Jr. Co.
Brand Skittles
Business Sector Candies
Story

The Mars team at DDB Chicago has launched “Connect The Rainbow” for Skittles – an interactive experience that invites people to connect with a motley crew of flavor fanatics in a variety of odd ways.

Is your favorite flavor strawberry, like Rodger? Then give him a call to chat and see what else you have in common! Maybe your favorite is grape, like Eunice. Go ahead and play her on the newly released Madden NFL 16. If you love lemon, like Bryce, write him a letter at summer camp. Maybe you love green apple, like Donald. Fax him, and see what he sends back. Last but not least, maybe you love orange, like Lisa. Then telepathically communicate with her.

Over the next two weeks, this program will be supported across all of the brand’s social channels. Additionally, the EA Sports/Madden team was so excited about welcoming Eunice on board, they’ll be featuring her as one of their official ‘Playmakers’ in their community correspondence.

Check out the campaign and connect with the characters here:
https://www.facebook.com/skittles
https://twitter.com/skittles
http://skittles.com
http://www.twitch.tv/grannyfootball/profile

Congratulations to the DDB Chicago Skittles team involved: Mark Gross, Brian Boord, Chad Broude, Will St.Clair, Katie Siegel, David Chriswick, Matt Mullen, Kate Christiansen, Gwen Hammes, Erin Leahy & Liza Raser. 

Media Type Web Advertising/Banners
Executive Creative Director
Executive Director of Integrated Production
Chief Creative Officer
Executive Producer
Executive Producer
Executive Producer
Director
Business Affairs
Art Director
Copywriter
Creative Director
Creative Director
Strategy Director
Account Director
Account Supervisor
Account Manager
Agency Content Producer
Executive Producer
Producer
Strategy Director
Strategy Director
Account Manager
Producer
Photographer

Other Ads From This Campaign