|Campaign||Connect the Rainbow|
|Advertiser||Wm Wrigley Jr. Co.|
The Mars team at DDB Chicago has launched “Connect The Rainbow” for Skittles – an interactive experience that invites people to connect with a motley crew of flavor fanatics in a variety of odd ways.
Is your favorite flavor strawberry, like Rodger? Then give him a call to chat and see what else you have in common! Maybe your favorite is grape, like Eunice. Go ahead and play her on the newly released Madden NFL 16. If you love lemon, like Bryce, write him a letter at summer camp. Maybe you love green apple, like Donald. Fax him, and see what he sends back. Last but not least, maybe you love orange, like Lisa. Then telepathically communicate with her.
Over the next two weeks, this program will be supported across all of the brand’s social channels. Additionally, the EA Sports/Madden team was so excited about welcoming Eunice on board, they’ll be featuring her as one of their official ‘Playmakers’ in their community correspondence.
Check out the campaign and connect with the characters here:
Congratulations to the DDB Chicago Skittles team involved: Mark Gross, Brian Boord, Chad Broude, Will St.Clair, Katie Siegel, David Chriswick, Matt Mullen, Kate Christiansen, Gwen Hammes, Erin Leahy & Liza Raser.
|Media Type||Web Advertising/Banners|
|Executive Creative Director||Mr. Mark Gross|
|Creative Director||Mr. Brian Boord|
|Creative Director||Mr. Chad Broude|
|Art Director||Mr. Alex Zamiar|
|Chief Creative Officer||Mr. John Maxham|
|Copywriter||Mr. Jonathan Richman|
|Director||Mr. Luc Schurgers|
|Executive Producer||Mr. Will St. Clair|
|Executive Producer||Mr. Darren Foldes|
|Executive Producer||Mr. Rich Pring|
|Executive Producer||Mr. Dominic Bernacchi|
|Account Director||Ms. Gwen Hammes|
|Account Manager||Ms. Trace Schlenker|
|Account Manager||Liza Raser|
|Account Supervisor||Ms. Erin Leahy|
|Agency Content Producer||Ms. Erica Bletsch|
|Business Affairs||Ms. Kate Christiansen|
|Strategy Director||Mr. David Chriswick|
|Strategy Director||Matt Mullen|
|Strategy Director||Thomas Hehir|
|Executive Director of Integrated Production||Ms. Diane Jackson|