Title New York
Agency
adam&eveDDB
Campaign
WeThe15
Advertiser
International Paralympic Committee
Brand
International Paralympic Committee
Date of First Broadcast/Publication
2021 / 8
Business Sector Culture, Leisure & Sport
Philosophy The movement, #WeThe15, takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group forgotten by the inclusivity agenda. For these 1.2 billion people, access to basic human rights such as healthcare, education and employment, are at best limited and at worst non-existent, making it harder for people with disabilities to live, work, thrive, or even survive.
Media Type
Billboard
Length 111 seconds
Chief Creative Officer
Richard Brim
Campaign Creative Team
Edward Usher
Campaign Creative Team
Xander Hart
Social Director
Sophie Chaytor-Grubb
Social Media Manager
Matthew Osbourne
Creative Technology Director
Hash Milhan
Agency producers
Rebecca Holt
Agency producers
Hannah Needham
Integrated Assistant Producer
Richard Bailey
Senior Project Manager
Alice Southam
Strategy Director
Claire Strickett
Senior Planner
Sarah Benson
Joint CEO
Mat Goff
Managing Partner
Polly Dedman
Business Director
Louis Lunts
Account Director
Charlie Simpson
Account Director
Charlotte Ellison
Account Director
Rosie Snowball
Account Director
Pablo Arango
Account Manager
Irina Patrichi
Head of Communications
Phil Dorward
Brand Campaigns Coordinator
Elliot Forward
Digital Partnerships Manager
Mariel Avalos
Designer
Tanja Aurand
Brand Campaigns Assistant
george doman
Campaign Consultant
Dana Robinson-Slote
Head of Partnership Services
Nael Ogden-Smith
Partnership Services Manager
Kiriah Crane
Partnership Services Manager
Fiona S
IPC Board Member
Juan-Pablo Salazar
Broadcasting Rights Manager
Daphne Chan
Design agency
Pentagram
Managing Partner
Harry Pearce
Graphic Designer
Johannes Grimmond
Graphic Designer and Animator
Tom Walker
Production
Daren Howells
Graphic Designer
Romilly Winter
Graphic Designer
Richard Clarke
Project Manager
Tiffany Fenner
Project Manager
Jane Kemp
Global Creative Director
Laura Rogers
