Contact Information

200 Varick Street, 11th Floor
New York NY 10014
United States
Website:

Elaine Purcell

Elaine Purcell

Chief Growth Officer, DDB NAM

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Marketing Technologies/Analytics, Branding/Naming/Product Development, Design, Strategy and Planning, Healthcare, Financial, Retail, Entertainment, Consumer, Multicultural

Founded in: 1949

Holding: Omnicom Group (New York, United States)

Employees: 11000

Awards: 7

Creative Work: 570

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Marketing Technologies/Analytics, Branding/Naming/Product Development, Design, Strategy and Planning, Healthcare, Financial, Retail, Entertainment, Consumer, Multicultural

Founded in: 1949

Holding: Omnicom Group (New York, United States)

Employees: 11000

Awards: 7

Creative Work: 570

DDB Worldwide

200 Varick Street, 11th Floor
New York NY 10014
United States
Website:
Elaine Purcell

Elaine Purcell

Chief Growth Officer, DDB NAM

About DDB Worldwide

DDB leads with a philosophy of The Power to Move: if you can move consumers emotionally and track them all the way through the funnel, then ultimately you’ll achieve the greatest impact. We create an emotional advantage for brands by making people feel something which then makes them want to do something. This is the magic of DDB’s creativity. As proof, Cannes Lions recently awarded us 2023 Network of
the Year.

Since our founding in 1949, DDB has embraced the mantra that “Creativity is the most powerful force in business.” We built our reputation with some of the most globally iconic brands and campaigns like VW’s “Lemon”, State Farm's “Like a Good Neighbor” and McDonald's “I’m Lovin’ It”. Through our continued work with Chief Effectiveness Officer Les Binet, we have quantified the power that emotional creativity has over the long and the short term for brands. Our effectiveness has garnered us the distinction of being named the #1 Most Effective Agency Network in 2023 by the Effie Awards.

DDB has over 8,000 employees across 149 offices in over 90 countries, with its flagship office in New York, NY.  Within the US, we have 600 employees across four offices in Chicago, New York, San Francisco, and Miami. And, as a wholly owned subsidiary of Omnicom Group (NYSE: OMC), we have the capability to tap into additional integrated network capabilities including public relations, brand strategy, media planning, customer relationship management, data and analytics, and more than 30 other marketing and communications disciplines. 

Languages

English

Philosophy & Competitive Advantages

At DDB, we have one unifying belief - that creativity is the most powerful force in business. And our approach to creativity is called the Power to Move. Most decisions that people make are irrational, emotion-driven choices, and at DDB, we know how to harness the power of human emotion to drive real business results. We build brands around the kinds of creativity that disarms people and creates connections across everything a brand does, in every place it shows up. Only when we connect with people deeply, personally, and emotionally can we help brands add value, change behavior, and create action. That emotional connection allows brands to be more easily remembered in the long term and helps brands be chosen at the moment of purchase.

We ignite these emotion-driving ideas across all communication touchpoints. Our dynamic, responsive, audience-first approach to building Brand Operating Systems allows us to make an impact in culture, on consumers, and in business – regardless of budgets or channel selection – by finding new opportunities for unexpected creativity to come to life. Whether the output is an experience, an activation, a utility, a piece of communication, or something else, it is fueled by a data-driven approach to solve a specific human problem or opportunity in an unexpected way. At DDB, we don’t have “digital” or “traditional” creative thinking; instead, we view ideas holistically across all consumer touchpoints. Our world-class subject-matter experts in Experience, Data, Strategy, Comms, and more, bring to life ideas in unique and impactful ways. 

Network Description

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom is proud to have been recognized as Holding Company of the Year on Ad Age’s 2023 A-List. 

Our Work

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Clients

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Brand: McDonald's

Category: Restaurants & Fast Food

Brand: Sprint

Category: Mobile Telephones & tablets

Brand: Clorox

Category: Cleaning Products, Soaps, Detergents

Brand: Tobacco Free Florida

Category: Institutional/Public Interest/Non-Profit Org.

Brand: PNC

Category: Banking, Finance, Law & Insurance

Brand: McCormick

Local Representation

Our people are talented and nice.

It’s simple. We work better when we’re around people who we respect professionally and enjoy personally. So that’s what DDB is: a community of over 8,000 of the world’s most talented creative thinkers, who haven’t forgotten the importance of taking on the hardest challenges with the best attitudes. We work across 149 offices in 90 countries and the way we see it, if you’re going to stay late, fight for ideas and make the best work of your life, you may as well do it with people you like. 

Trade Organizations

American Advertising Federation (AAF)
Audit Bureau of Circulations Ltd (ABC)