Contact Information
200 Varick Street, 11th FloorNew York NY 10014
United States
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Elaine Purcell
Chief Growth Officer, DDB NAM
Basic Info
Founded in: 1949
Holding: Omnicom Group (New York, United States)
Employees: 11000
Awards: 50
Creative Work: 555
Founded in: 1949
Holding: Omnicom Group (New York, United States)
Employees: 11000
Awards: 50
Creative Work: 555
Elaine Purcell
Chief Growth Officer, DDB NAM
DDB San Francisco shines a light on saving energy with an alternative ad
DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message.
Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasized the need for every Californian to make an effort to save energy.