Press Releases - DDB Worldwide Inc. - Adforum.com https://www.adforum.com/agency/4978/press-releases/rss DDB Worldwide Inc. Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Eric Zuncic to Join DDB North America as Chief Strategy Officer https://www.adforum.com/agency/4978/press-releases/69737/eric-zuncic-to-join-ddb-north-america-as-chief-strategy-officer https://www.adforum.com/agency/4978/press-releases/69737/eric-zuncic-to-join-ddb-north-america-as-chief-strategy-officer DDB North America announced today that Eric Zuncic will join the North American Leadership Team as Chief Strategy Officer effective October 2, 2017. Zuncic, a Harvard Business School graduate, joins DDB from Crispin Porter + Bogusky where he spent almost two and half years as Chief Strategy Officer for all of its North American offices.

“This final hire of Eric as Chief Strategy Officer puts the last puzzle piece in place,” said Wendy Clark, Chief Executive Officer of DDB North America. "Our North American leadership team is complete and encompasses some of the most impressive talent working in our industry. We are incredibly excited for Eric to join us and hit the ground running.”

Reporting to Clark, Zuncic will oversee strategy for all DDB North America offices as well as We Are Unlimited, the bespoke agency launched for McDonald’s U.S. business earlier this year.

“Ask the best creatives in the world and they will tell you their dirty little secret is to find the best strategists in the world and to hold on for dear life. Eric is one of those strategists, and lucky for me there's lots to hold onto,” commented Ari Weiss, Chief Creative Officer of DDB North America.

Prior to joining CP + B, Zuncic spent over three years at Mekanism, where he oversaw strategy on accounts including Method, Pepsi, and Ben & Jerry’s. Earlier, he was Director of Strategy and Innovation at the Brand Union. Before going agency side, he worked for Unilever and Geico.

"I've always admired the creative legacy of DDB and am thrilled to partner with Wendy, Ari and the extended North America Leadership Team to continue the resurgence of this iconic agency,” said Zuncic.

The hire of Zuncic completes DDB North America's leadership team with Clark, Weiss and Chief People Officer Britt Hayes at the helm of the agency.

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2017-09-07 00:00:00
DDB Chicago Welcomes Globally Recognized Producer Matt Blitz https://www.adforum.com/agency/4978/press-releases/65602/ddb-chicago-welcomes-globally-recognized-producer-matt-blitz https://www.adforum.com/agency/4978/press-releases/65602/ddb-chicago-welcomes-globally-recognized-producer-matt-blitz DDB Chicago, part of Omnicom Group (NYSE: OMC), announced today the appointment of Matt Blitz to Senior Vice President, Executive Producer. With more than twenty years of production experience, Blitz has executed creative ideas, spanning platforms and disciplines, that have garnered global recognition and attention. He will report to DDB Chicago’s Chief Production Officer, Diane Jackson.

Blitz’s arrival at DDB Chicago supports the agency’s commitment to investing in and attracting top creative talent. DDB Chicago’s Chief Production Officer Diane Jackson and Chief Creative Officer John Maxham have been focused on cultivating a creative team of inventors, storytellers and artists with a depth and breadth of skills that can deliver innovative ideas.

Blitz has received accolades across every major award show including, Art Director’s Club, D&AD and the One Show. Most recently, Blitz won seven lions at this year’s Cannes Festival of Creativity for Samsung’s “Ostrich.”

“I am delighted to have Matt join DDB. With creative talent at the heart of our business model, Matt will have the opportunity to create a meaningful impact on our client's business,” said Jackson about Blitz’s hire.

Blitz joins DDB Chicago from Leo Burnett where he was an SVP, Executive Producer and led production globally on the Samsung account. Additionally, he was responsible for managing the production teams for Nintendo, Esurance, and UnitedHealthcare among other brands. Prior to joining the agency world, Blitz worked as assistant director on several films and multiple television series, giving him a sense of production not usual to most advertising producers. 

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2017-07-19 00:00:00
Cotton and DDB New York unite Americans in commonalities with 4th of July video https://www.adforum.com/agency/4978/press-releases/65439/cotton-and-ddb-new-york-unite-americans-in-commonalities-with-4th-of-july-video https://www.adforum.com/agency/4978/press-releases/65439/cotton-and-ddb-new-york-unite-americans-in-commonalities-with-4th-of-july-video This Independence Day Cotton encourages you to reach out with a hug instead of a ‘dislike.' Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.

The new ‘The United of America’ digital video and social campaign by DDB New York launched on July 3 and will extend throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.

You can view the video on YouTube here: https://youtu.be/kMJBO2_CcTw

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2017-07-05 00:00:00
Persil ProClean Names DDB New York Agency of Record https://www.adforum.com/agency/4978/press-releases/65241/persil-proclean-names-ddb-new-york-agency-of-record https://www.adforum.com/agency/4978/press-releases/65241/persil-proclean-names-ddb-new-york-agency-of-record Persil ProClean®, a premium laundry detergent made by Henkel in North America, announced today that DDB New York has been appointed to Agency of Record. Effective this month, the agency will be responsible for advertising for the full range of Persil products in North America. The account was awarded after a competitive review and expands on DDB New York and Henkel’s relationship following the ALL® AOR assignment in March 2017.

Chris Brown, Chief Executive Officer of DDB New York, said “This is a great win for DDB NY. Persil is a brand with huge ambitions and we are thrilled to work with the team.”

“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” says Lora Van Velsor, Head of Laundry Cleaning Marketing at Henkel.

The new partnership with Persil ProClean builds on DDB New York’s recent new business momentum with announcements for Tribeca Film Festival and ALL earlier in the year. In addition, the agency gears up for the Cannes Lions International Festival of Creativity later this month with a range of award-winning campaigns such as Wildlife Conservation Film Festival’s Dream, Tribeca’s See Yourself in Others, and Gun by Gun. 

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2017-06-14 00:00:00
DDB North America Appoints Britt Hayes Chief People Officer https://www.adforum.com/agency/4978/press-releases/64808/ddb-north-america-appoints-britt-hayes-chief-people-officer https://www.adforum.com/agency/4978/press-releases/64808/ddb-north-america-appoints-britt-hayes-chief-people-officer DDB North America announced the appointment of Britt Hayes as Chief People Officer. In this newly created role, Hayes will report to Chief Executive Officer Wendy Clark, working closely with leaders from the network’s 17 North American offices to oversee all talent and development programs, diversity and inclusion initiatives, and recruitment for the agency.

Hayes brings 18 years of experience in agency recruitment and creative management to DDB, having worked for some of the world’s largest and most awarded networks. It was Hayes’ success in both attracting and developing agency talent that landed her on The Adweek 50 list of top influencers.

Hayes joins DDB from Grey Group, where she has been managing creative talent and operations for the network’s flagship New York office as Executive Director, Creative Management. Prior to Grey, Hayes was Worldwide Head of Creative Talent at J. Walter Thompson.

Previously, Hayes spent 12 years at McCann as Senior Vice President/Director of Creative Services, where she was responsible for managing the creative department and recruiting across McCann Worldgroup in San Francisco, including McCann Erickson, T.A.G., and MRM. She began her career at McCann New York.

The executive appointment follows DDB North America’s recent new hires: Ari Weiss as Chief Creative Officer, and Toygar Bazarkaya as Chief Executive Officer of We Are Unlimited. 

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2017-05-11 00:00:00
DDB New York Deepens Expertise in Social and Data and Analytics https://www.adforum.com/agency/4978/press-releases/64730/ddb-new-york-deepens-expertise-in-social-and-data-and-analytics https://www.adforum.com/agency/4978/press-releases/64730/ddb-new-york-deepens-expertise-in-social-and-data-and-analytics DDB New York, part of Omnicom Group Inc. (OMC; NYSE), announced today that the agency has deepened their expertise in digital strategy and analytics with two new hires. Reema Mitra joins the agency as Group Director, Digital Strategy, while Joe Panzarella joins as Group Director of Data and Analytics.

Mitra and Panzarella are strategically significant hires as DDB New York continues to push for big creative ideas born out of data and technology. In her role, Mitra will lead efforts to sharpen clients’ digital marketing and content planning from strategy through implementation and optimization. Panzarella will oversee all data and analytics capabilities for the agency, exploring innovative ways to put data-driven insights at the heart of the agency’s product. Both Mitra and Panzarella will report to Stuart Hazlewood, Chief Strategy Officer of DDB New York.

“We are thrilled to have brought exceptional new talent into DDB NY; Reema and Joe have been instrumental to the realization of some of the smartest work in their fields. They will help us take the quality of the agency’s strategic product to even higher heights. The agency will be inspired by their energy, creativity and proven ability to tackle client challenges brilliantly,” said Hazlewood.

Mitra joins DDB New York from Huge, where she oversaw social media, social commerce, eCRM, loyalty, segmentation strategy for key clients including Nokia Health and Kohl’s. Prior to Huge, she worked at Edelman Digital and operationalized Dove’s global online presence, which helped secure a Cannes Lion for the Real Beauty Sketches campaign.

Panzarella is a senior-level data analyst professional with over 20 years of experience in the advertising industry. He’s known for his unique ability to humanize statistics, data, data visualization and insight mining. Additionally, Panzarella is an adjunct professor teaching analytics and digital marketing in NYU's School of Professional Studies program. Before joining DDB Panzarella oversaw the digital and analytics department for Javelin. He’s worked on well-known brands such as Verizon, AT&T and Avis, and on incredibly complex accounts such as the 2010 U.S. Census.

Mitra and Panzarella’s appointments come at a time of great momentum for DDB New York, including two recent new business wins — the All detergent account and the digital business for Breyers. 

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2017-05-03 00:00:00
DDB forms NORD DDB with Andreas Dahlqvist as Nordic Chief Creative Officer https://www.adforum.com/agency/4978/press-releases/64717/ddb-forms-nord-ddb-with-andreas-dahlqvist-as-nordic-chief-creative-officer https://www.adforum.com/agency/4978/press-releases/64717/ddb-forms-nord-ddb-with-andreas-dahlqvist-as-nordic-chief-creative-officer DDB unites the agencies in Stockholm, Copenhagen, Oslo and Helsinki to form one agency, NORD DDB, with Andreas Dahlqvist returning as Nordic Chief Creative Officer in September. The agency is founded on local commitment and network strength, with an equal stake held by the local partners and DDB. 

Dahlqvist, who rejoins DDB after six years in New York, most recently from the role as CCO of Grey New York, will head up the agency with Nordic Chief Executive Officer, Niclas Melin. The duo will shape and lead the newly formed 'micro-network' and agency set up together with the other local partners.

Melin says: "This is of course great news on many levels - for our culture, clients and employees, but also for me personally. I have had the privilege to work with Andreas and know what a great business partner he is. I'm really looking forward to working with him again and to launch this new agency together."

Dahlqvist adds: "There's definitely something in the water. The Nordics is a unique mix of talent, tech, pop culture and inventiveness fueled by a need to survive the long winters. It feels great to get a chance to help write the next chapter of the DDB story in the region, at a time when our industry is going through the next big creative revolution. I think this part of the world is uniquely set up to figure out what true creative agencies should look like going forward."

The new agency will harness the combined force of talent in the four countries. It's an open model without borders, and an open culture that embraces both regional similarities and local differences. This way of working is creating a stronger and more fluid set up for regional and international clients, whilst also adding more creative firepower on a local level by fully tapping into the bigger collective agency brain. It's a chance for talent to have a bigger playing field, to be able to work in Copenhagen, Oslo or Helsinki one week and in Stockholm the next.

Amir Kassaei, Chief Creative Officer DDB Worldwide, says:

"DDB in the Nordics was always a powerhouse and a very important region for our network. With Andreas who is without a doubt, one of the best creative leaders in the industry, and Niclas leadership, they will elevate NORD DDB to one of the best and most innovative agencies in the world. It's like Real Madrid and FC Barcelona are joining forces to dominate football - I am excited."

Pietro Tramontin CEO DDB EMEA adds:

"For the past 10 years, DDB in the Nordics has performed extremely well and I'm proud of their achievements. With the arrival of Andreas and the new financially and operationally unified structure, I am convinced that this success will continue in years to come."

Additional info:

Andreas joins after six years in New York - most recently from the role as CCO of Grey New York. As CCO of Grey New York Andreas has led the agency to its two most successful years creatively in the agency's history with a total of 49 lions this year and last. This year the agency also ranked as the #1 agency in the US for the first time ever and #2 globally in Cannes Lions, with award winning work across a broad range of large clients.

DDB in the Nordic region has close to 400 employees with hub offices in Stockholm, Copenhagen, Oslo and Helsinki with additional offices in Gothenburg and Malmö, serving clients such as McDonald's, Elkjøp/Elgiganten,Volkswagen, Samsung, Øresundsbron and Vattenfall across the region. The group also operates with a full service production set up. 

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2017-04-27 00:00:00
Tribeca Film Festival Helps Us to “See Ourselves in Others” to Illustrate the Importance of Empathy in a Divisive World https://www.adforum.com/agency/4978/press-releases/64461/tribeca-film-festival-helps-us-to-see-ourselves-in-others-to-illustrate-the-importance-of-empathy-in-a-divisive-world https://www.adforum.com/agency/4978/press-releases/64461/tribeca-film-festival-helps-us-to-see-ourselves-in-others-to-illustrate-the-importance-of-empathy-in-a-divisive-world In the past year, America has seen a disturbing uptick in hurtful talk and action between groups or individuals whose beliefs, backgrounds, lifestyles—even appearances—differ from one another. In response, the 2017 Tribeca Film Festival, presented by AT&T, has teamed up with DDB New York to reinforce the importance of empathy—with a powerful metaphor that reminds us that great storytelling allows us to see ourselves in others.

This initiative marks the first work from Tribeca Enterprises with DDB New York since announcing their partnership in December and with Noble People, Tribeca’s Media Agency of Record.

The “See Yourself in Others” campaign features a short film with New Yorkers from different religious, cultural, and class backgrounds directed by Jared Knecht of m ss ng p eces. Each person wears a five-sided mirrored cube on his or her head and ventures into places where they’re typically viewed as “the other.” Onlookers who encounter them are confronted with their own reflection on the body of the other—forcing them to literally see themselves in others. As part of the project, actors in mirrored heads walked around New York City, where passersby reacted in their own, unscripted way. The film will run online and before select screenings during the 2017 Tribeca Film Festival, which takes place April 19 – 30, 2017. The accompanying print and digital advertising swaps the heads and bodies of people from very different backgrounds to make the same point.

“Tribeca exists because storytelling brings people together,” said Andrew Essex, Chief Executive Officer of Tribeca Enterprises. “What started as an effort to reinvigorate a community has evolved into one of the premier entertainment festivals in the world. This campaign allows people to experience first-hand the unifying power of not only the Festival, but storytelling itself.”

“Stories put us in unfamiliar or uncomfortable situations and force us to confront other points of view. Once we’re inside, the universal human truths we find there help us find ourselves—even in faraway places and radically different cultures. More than ever, we need these stories and we need this empathy. Because we need each other,” said Icaro Doria, Chief Creative Officer at DDB New York.

You can view the campaign film here. 

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2017-04-13 00:00:00
DDB New York Partners with the AdCouncil and AARP to Promote Male Caregiving With Tough-Guy Danny Trejo https://www.adforum.com/agency/4978/press-releases/64424/ddb-new-york-partners-with-the-adcouncil-and-aarp-to-promote-male-caregiving-with-tough-guy-danny-trejo https://www.adforum.com/agency/4978/press-releases/64424/ddb-new-york-partners-with-the-adcouncil-and-aarp-to-promote-male-caregiving-with-tough-guy-danny-trejo DDB New York launched a new campaign for Ad Council and AARP to celebrate male caregivers. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.

The Ad Council and AARP joined forces on their first ever PSA campaign designed specifically to address this largely unrecognized population. Demonstrating that caregiving is “tougher than tough,” the PSAs feature ultimate tough guy Danny Trejo (Machete, From Dusk Till Dawn, and Breaking Bad), and direct viewers to aarp.org/caregiving for practical tools and guides.

The campaign launched across the country on April 11. You can view the new spot here. 

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2017-04-10 00:00:00
DDB Worldwide Returns to Austin, Texas for SXSW 2017 https://www.adforum.com/agency/4978/press-releases/63144/ddb-worldwide-returns-to-austin-texas-for-sxsw-2017 https://www.adforum.com/agency/4978/press-releases/63144/ddb-worldwide-returns-to-austin-texas-for-sxsw-2017 DDB Worldwide announced today a robust lineup of activities at the 2017 SXSW Festival in Austin, Texas from Friday, March 10 through Sunday, March 19. The agency’s DDB Does Austin platform will once again be the content hub where online visitors will be able to receive live reports on industry trends, including the role of creativity, emerging technology, and the future of advertising. Tribal Worldwide and We Are Unlimited, two DDB-affiliated agencies, will also participate in programming at the festival that will be highlighted on the platform.

For a full list of events, see below:

Saturday, March 11

Forum for Good Meet-Up

Time: 2:00pm–3:00pm

Location: JW Marriott, 110 E. 2nd St., Room 207

Panelists: Cheryl Horsfall (ECD, DDB New York) and Alexander Rea (Creative Technology Officer, DDB New York)

Overview: Good ideas and innovation can change lives and improve health, social conditions, and understanding. Good ideas are NOT like children: They should be seen and heard, especially in their infancy. They need the right shaping to reach their full potential, then they need to be guided toward the people they can help most. Let's mind-meld for the greater good. Meet up with some of the creative brains of DDB, the agency that used AR to help non-migraine sufferers understand the condition, created a drinkable book that filters unsafe water, developed the “Check It Before It’s Removed” social activation to raise awareness of breast cancer, and used WhatsApp to let parents speak to hospitalized children through stuffed animals. Let's meet up and do some good. Also, beer.

Is Authenticity in Advertising Possible? Presented by Bazaarvoice

Time: 3:30pm–4:30pm

Location: Sellers, 213 W. 4th St. Panelists: Rich Guest (President of U.S. Operations, Tribal Worldwide), Graham Harris (VP, Bazaarvoice), Ja Rule (Hip Hop Artist and Founder, Fyre Media), Jennifer Dalipi (Director of Digital Marketing, COTY)

Overview: Join this panel for a discussion on authenticity in advertising and the ways to create authentic connections with your target audience. Speakers will chat about what it means to be authentic with regard to both data and content—including the methodologies to find the right audience while they are truly in-market, and how to leverage authentic consumer-generated content to enhance the user experience.

Sunday, March 12 2017

Interactive Innovation Awards Finalists Showcase

Time: 11:00am–5:00pm

Location: Hilton Austin Downtown, 500 E. 4th St., 4th Floor

Featuring: #comeonin by DDB Group Australia for Sydney Opera House

Overview: As part of the 20th annual Interactive Innovation Awards, the 2nd annual Finalist Showcase brings 2016’s best, most forward-thinking projects to your fingertips! The competition features 65 finalists in 13 categories from across the digital creative and interactive technologies spectrum. Discover each of the finalists’ work with hands-on demos of these trendsetting new contributions to the connected world. Then vote for your favorite finalist in the competition to receive the People’s Choice Award. Winners of the 13 categories and 7 special honors, including the People’s Choice Award, will be revealed at the Interactive Innovation Awards Ceremony.

How the New Age of Storytelling and Innovation Intersect

Time: 6:30pm–8:30pm, invite only

Location: YouTube Corner, 511 E. 5th St.

Panelists: Myra Nussbaum (SVP Group Creative Director, DDB Chicago), Ben Jones (Creative Director, Google), Sebastian Tomich (SVP of Advertising & Innovation, The New York Times Company), Richardo Viramontes (Creative Director, Lyft)

Overview: Disruption breeds innovation, and innovation creates a new canvas for storytelling. From six seconds to immersive VR experiences, there are endless options for advertisers to tell their stories in new and creative ways, and those options continue to evolve. In this session, we’ll explore the creative possibilities of how innovative storytelling can surprise and delight audiences, and take a peek into what’s next for the future of advertising.

Tuesday, March 14

Impact & Work at Ignite SXSW

Time: 2:00pm–3:00pm

Location: Austin Convention Center, 500 East Cesar Chavez St., Room 10AB

Panelists: Leo Macías (CCO, DDB Colombia), Alison Entsminger (Software Designer, IBM Design), Dana Kelly (Manager of Social Strategy, Fullscreen), David Cleaves (ECD, frog design), Jacob Chapman (Partner, Gelt VC), Jamie Black (Founder/Host, Dynasty Podcasts), Justine Kelly (Executive Chef, Sun Basket), Kate Spacek (Director, ZERO1), Paresh Shah (Chief Innovator and Value Architect, The Non-Obvious Company), Scott Wayne (Founder, The Frontier Project)

Overview: Ten creative leaders will share their impact on the world and in the workplace. Leo Macías, Chief Creative Officer at DDB Colombia Group, will be speaking about DDB Colombia’s Sun Hats campaign. The work was created for DDB Colombia’s client EPM (Empresas Públicas de Medellín) in 2016 and was the only shortlisted case from DDB Worldwide in the Innovation category at Cannes 2016.

Friday, March 17

I’m Lovin’ It: Music and McDonald’s

Time: 2:00pm–3:00pm

Location: Austin Convention Center, 500 East Cesar Chavez St., Room 16AB

Panelists: John Hansa (ECD, We Are Unlimited), Jon Ellis (CPO, We Are Unlimited), Bonny Dolan (Managing Director, Comma Music)

Overview: Throughout the decades, music has been a part of McDonald’s DNA, from the “I’m Lovin’ It” riff to the brand’s current campaign featuring Iron and Wine’s cover of Cyndi Lauper’s iconic “Time After Time.” McDonald’s understands the importance of music to its brand. To remain relevant and authentic in the moment, McDonald’s is always looking for the right music and the right artist. Now with a new advertising agency by its side, We Are Unlimited, McDonald’s will keep music front and center. The speakers will discuss the creative process from the ground up, and examine how a brand like McDonald’s brings music into its world—and how recording artists and musicians can be a part of that world.

DDB will recap all SXSW activities via blog posts, photos, and social updates from the ground. For live coverage be sure to follow the #DDBDoesAustin hashtag and DDB Worldwide’s Twitter and Instagram 

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2017-03-06 00:00:00
Dairy Farmers of Canada Encourages You To “Pour A Tall Cold One” https://www.adforum.com/agency/4978/press-releases/62913/dairy-farmers-of-canada-encourages-you-to-pour-a-tall-cold-one https://www.adforum.com/agency/4978/press-releases/62913/dairy-farmers-of-canada-encourages-you-to-pour-a-tall-cold-one Today, Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’.

“Men are most likely to pour themselves a glass of milk at lunch, dinner or as a snack,” says Sébastien Bergeron, assistant director, Marketing, Dairy Farmers of Canada. “They already know all there is to know about milk, so we needed to take a different approach. To drive consumption, we crafted a story that is self-aware, unexpected and gives men permission to drink milk more often.”

Developed by DDB Canada’s Toronto office, the integrated campaign “Pour A Tall Cold One” parodies the sometimes over-the-top approach of beer advertising without taking itself too seriously. Leveraging some of the age-old traditional beer formats, the English-only campaign includes the 30-second TV spot “Hockey” which takes milk into the mountains and the 15-second online video “Pour” which dramatizes the pour. The campaign will also include preroll and social videos; homepage takeovers; out of home advertising, including high impact transit shelter advertising and a 3D billboard; and a paid influencer program coordinated by DDB Public Relations.

“Our target enjoys drinking milk for what it is – a delicious drink to be enjoyed anywhere, anytime,” says Paul Wallace, executive creative director, DDB Canada Toronto. “We aren’t trying to persuade them to like something they already love, we’re just reminding them that milk is refreshing.”

The first flight of the campaign launched on February 13, 2017 and will continue in various markets across Canada for 13 weeks, with Initiative responsible for targeted media buying and planning. The campaign’s second flight launches later this summer. 

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2017-02-14 00:00:00
DDB San Francisco Expands Leadership Team with Unique Hires of Ulrich and Esterkyn https://www.adforum.com/agency/4978/press-releases/62906/ddb-san-francisco-expands-leadership-team-with-unique-hires-of-ulrich-and-esterkyn https://www.adforum.com/agency/4978/press-releases/62906/ddb-san-francisco-expands-leadership-team-with-unique-hires-of-ulrich-and-esterkyn DDB San Francisco, part of Omnicom Group Inc. (OMC; NYSE), announced today the appointment of Marla Ulrich as Head of Production effective immediately. Ulrich brings 16 years of varied, creative-focused production experience and expertise. In her role, Ulrich will be responsible for transforming and accelerating DDB San Francisco’s production model. Additionally, experienced Bay Area recruiter Denise Esterkyn joins as Head of Talent and will lead the agency’s talent operations. Both Ulrich and Esterkyn will be part of DDB San Francisco’s leadership team.

These leadership appointments follow DDB’s recent business momentum on the West Coast and advance President and Chief Executive Officer Todd Grantham’s plan to expand DDB San Francisco’s capabilities and talent. In July 2016, Grantham named Kevin Drew Davis Chief Creative Officer of DDB San Francisco. Ulrich and Davis will work closely to design a production process that capitalizes on efficiency and maximizes creativity. Most recently, Energy Upgrade California selected the agency to be its lead marketing partner.

“We’re focused on making DDB San Francisco a place where creative innovation thrives,” said Grantham. “This requires the right leadership, talent and agency structure working in sync to challenge the conventions of creativity. Marla and Denise bring the expertise we need to continue to transform and build for the future.”

Internationally known for encouraging talent to explore beyond their limits, Ulrich is able to develop creatively driven strategic content in multiple media, including film, photography, digital and exhibitions. As Head of Production, she will oversee DDB San Francisco’s integrated production team and manage the agency’s in-house production studio.

Davis said, “We’re very excited to have Marla join us because of the depth and breadth of her experience. She’s worked in a variety of environments, from large-scale global productions to lean digital projects. Marla brings knowledge and a skill set to DDB that will integrate our production and creative capabilities even further.”

Ulrich taps into a worldwide network of talent and artistic inspiration to create truly integrated, cross-disciplinary content. Shunning silos and traditional divisions of labor, she views each project holistically, integrating platforms, departments, continents and media. Throughout her career, Ulrich has applied her tenacity and unconventional methodology to a range of creative projects. Most recently, Ulrich was a Creative Producer for Anomaly on campaigns for Google and Budweiser, among others. In connection with DAVID The Agency, she produced Coca-Cola’s global broadcast campaign for the 2016 Olympics in Rio de Janeiro, as well as a holiday spot for the brand.

“In my experience, creative is only ever as good as the production,” Ulrich says of her intuitive approach. “I think it’s notable that a traditional agency is giving me the chance to lead their production department with a modern approach.”

As DDB San Francisco’s Head of Talent, Esterkyn will be a champion for the agency’s culture. She’ll lead recruitment and oversee talent development for the agency. Throughout her 20-year career in human resources and recruiting, Esterkyn’s passion for talent development has always been evident. Having worked in San Francisco’s ad industry for the last 15 years (five of which were spent as an HR consultant for Bay Area agencies), Esterkyn is well known in the local creative community. Prior to that, she was the San Francisco Director of the Miami Ad School, where she managed and grew the school’s reputation on the West Coast. 

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2017-02-13 00:00:00
State Farm makes finances less scary with new social campaigns https://www.adforum.com/agency/4978/press-releases/62665/state-farm-makes-finances-less-scary-with-new-social-campaigns https://www.adforum.com/agency/4978/press-releases/62665/state-farm-makes-finances-less-scary-with-new-social-campaigns Finances can seem a bit intimidating and boring to young adults. So to make talking about financial services a little more bearable and relevant, State Farm teamed up with DDB New York to launch a social campaign that helps young adults make ‘cents’ of their money.

The four Meme-o-nomics videos give helpful financial tips in the form of metaphorical “memes” or content that young adults are used to seeing online. The videos are unique in that they leverage familiar social and online content themes (i.e. make-up tutorials, trick shots, cats, cooking, etc.) to make State Farm’s financial information and tips easier to understand. Whether it is directly related to finances and insurance or broader life hacks, these tips and tricks help life go right. State Farm’s Meme-o-nomics videos demonstrate that the brand is here to help with solutions for all aspects of young consumers’ lives.

Each video meme is between :45 - :60 seconds and running on Facebook only. All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics).

Click to watch "Impossible Plays," "Makeup," "Cake," and "Cat

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2017-01-31 00:00:00
DDB New York Strengthens Leadership Team with Two Promotions and Two New Hires https://www.adforum.com/agency/4978/press-releases/62586/ddb-new-york-strengthens-leadership-team-with-two-promotions-and-two-new-hires https://www.adforum.com/agency/4978/press-releases/62586/ddb-new-york-strengthens-leadership-team-with-two-promotions-and-two-new-hires DDB New York announced today that they have strengthened their management team with two promotions and two new hires. Melissa Martinez, former Group Business Director, has been promoted to Chief Marketing Officer, and Michael Collins, former Global Business Director, has been promoted to Managing Partner. In addition, Alexander Rea has been brought in as Creative Technology Officer, and Kimberly Bernhardt will join the organization as Managing Partner.

Chris Brown, President and Chief Executive Officer of DDB New York stated, “It’s an exciting time for us. We had a successful 2016 with revenue and profit growth and we are very focused on maintaining this momentum in 2017. These promotions and hires are part of this and reinforce our commitment to ensuring we attract and retain the very best talent. Both Alexander and Kimberly bring new skill sets to the leadership team and ensure we are broadening our capabilities to meet the changing demands our clients have of us as a partner. And it is always great to recognize and promote internally. Both Michael and Mel have been doing a fantastic job and thoroughly deserve these promotions."

Martinez joined DDB New York two and a half years ago, and has successfully led multiple integrated communications teams during her tenure. Most recently, Martinez served as Group Business Director where she led integrated communications planning for the New York Lottery, and digital innovation initiatives and platform development for State Farm. In the newly created role of CMO, Martinez will be responsible for new business development, driving organic growth and leading key strategic marketing initiatives for the agency including introducing potential clients to DDB Flex, the agency’s new agency model for client service in the US.

Rea joins DDB New York as Creative Technology Officer from Framestore where he was Head of Creative Technology. There, he worked on the award-winning “Field Trip to Mars” which earned 19 Cannes Lions. Previous to Framestore he served as Technology Experience Lead at Co: Collective. This new role is responsible for providing technology leadership and oversight for all of the agency’s projects and directs the technology strategy, development and execution. Rea’s new position is a modern creative refresh on the traditional role that experiments, invents and guides creative and strategic thinking to deliver innovative digital solutions.

As Managing Partner, Collins becomes further accountable for fostering an environment of collaboration and creativity, driving successful work for DDB New York’s clients, and building positive, enduring agency/client partnerships in his group, which includes clients such as Merck, Lilly, Huawei, and Johnson & Johnson Medical Devices Companies. Prior to assuming his new role, he led integrated agency teams for Johnson & Johnson’s Ethicon global surgery business. In addition, he has extensive channel knowledge including digital, sales, advertising, database analytics, and PR.

Kimberly Bernhardt joins the agency from Glamour, where she served as Executive Director of Communications and had oversight of all communications, including brand development, PR, events, partnerships and special projects. In her role, she built a number major brand initiatives that ranged from women’s issues and politics to fashion. She most recently spearheaded Glamour’s Women of the Year. Prior to Glamour, Bernhardt was the executive vice president at Edelman on the Global and U.S. Unilever business. In her role, she provided the spectrum of communications for Dove and other marquee personal care brands. 

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2017-01-26 00:00:00
DDB Chicago and Kohler Help Lady on the Run Escape https://www.adforum.com/agency/4978/press-releases/62546/ddb-chicago-and-kohler-help-lady-on-the-run-escape https://www.adforum.com/agency/4978/press-releases/62546/ddb-chicago-and-kohler-help-lady-on-the-run-escape The latest work from DDB Chicago for global faucets and fixtures company KOHLER is inspired by the modern and minimal aesthetic of KOHLER’s Composed faucet. The spot, entitled Lady on the Run, is an intriguing film with a hint of noir. Forgoing unnecessary exposition, the story is told using nothing more than knowing glances, a simple aesthetic and the perfect soundtrack.

With the authorities hot on her trail, the wanted woman feels the pressure of being on the run. Trying to gain her composure, Lady on the Run notices the bathroom faucet and is drawn to its simplicity and sleek design. Inspired by the faucet’s beauty and less is more aesthetic, she quickly changes her appearance, simplifying her style and transforms into a minimalist muse.

Watch Lady on the Run to see if our femme fatale escapes the law.

The :30 second version of Lady on the Run recently launched on network prime and cable. A :60 second cut premiered this past weekend, while a :15 second version of the film will launch in the next few weeks. The spot is part of KOHLER’s integrated “Never TOO” brand campaign that DDB Chicago created in 2015. 

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2017-01-19 00:00:00
If it’s made with Canadian milk, it’s worth crying over. https://www.adforum.com/agency/4978/press-releases/62522/if-its-made-with-canadian-milk-its-worth-crying-over https://www.adforum.com/agency/4978/press-releases/62522/if-its-made-with-canadian-milk-its-worth-crying-over Today, Dairy Farmers of Canada (DFC) is launching a new campaign to get the nation to fall in love with Canadian milk by establishing it as the key ingredient in their favourite dairy products like yoghurt, cheese, ice cream and butter.

“Milk is often taken for granted,” explains Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada. “Canadians love dairy products; but most are not aware that high quality Canadian milk is what makes them so delicious and enjoyable. For the first time, Dairy Farmers of Canada shines the spotlight on Canadian milk’s key role in consumers’ favourite foods, and in doing so elevates the perception of Canadian milk.”

Developed by DDB Canada’s Toronto office, the integrated campaign debuts with the film The Dinner Party, which appears in cinemas, on television and online. The film opens on a tableau of an elegant dinner party frozen in time. The camera pans slowly down the table to reveal beautifully plated dairy products and static party guests with comically tragic facial expressions and glistening tears streaming down their cheeks. The camera finds the head of the table, revealing the source of the guests’ distress, a toppled pot of cheese fondue projected to splash onto a man’s lap.

“Everyone knows spilled milk isn’t worth crying over, but it’s a whole different story if that milk happens to be Canadian,” says Paul Wallace, executive creative director, DDB Canada Toronto. “In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products - because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy.”

Scenes from the film are used to create arresting cinemagraphs and GIFs for social and digital out-of-home advertising. Images of teary-eyed people crying over spilled Canadian dairy products also appear in print, transit shelter advertising and a station domination at Toronto’s Union Station. The campaign launched on January 16, 2017 and will continue across English Canada for 12 weeks, with Initiative responsible for media buying and planning.

All campaign elements direct consumers to www.qualitymilk.ca where they can learn more about DFC’s high standards and commitment to providing quality Canadian milk. The site page was designed and developed by Tribal Worldwide Canada with Mirum responsible for web platforming and deployment.

A national media relations and influencer program by DDB Public Relations also commences this month and focuses on educating Canadians on the quality aspects of Canadian milk.

The new campaign is the first consumer communications to include DFC’s new certification and consumer marketing logo created by Karacters Design Group. The logo is part of a new brand conviction strongly reaffirming that dairy farmers believe in the power of dairy to give Canadians a healthier future. Inspired by the simple, natural purity of milk and designed to be eye-catching and straightforward, the new logo makes it easier for consumers at grocery stores to identify high quality dairy products made from Canadian milk. 

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2017-01-17 00:00:00
DDB San Francisco Brings BJ’s’ New Healthy EnLIGHTened Menu to the Ultimate Critics: Kids https://www.adforum.com/agency/4978/press-releases/62510/ddb-san-francisco-brings-bjs-new-healthy-enlightened-menu-to-the-ultimate-critics-kids https://www.adforum.com/agency/4978/press-releases/62510/ddb-san-francisco-brings-bjs-new-healthy-enlightened-menu-to-the-ultimate-critics-kids No one is more honest in their opinion, especially when it comes to food, than our kids. DDB San Francisco asked a group of 4-6 year olds to come to BJ’s and sample each of the new EnLIGHTened options from BJ’s healthy menu in their new campaign, “Honest Critics.” They then used their honest opinions in the restaurant, on social and in video content to promote the EnLIGHTened menu.

The definition of healthy eating has shifted. Previously people were concerned with counting calories, but once they realized that just because something was “low calorie, sugar free, or fat free” didn’t mean it was good for them, focus shifted to the actual ingredients. That’s why at BJ’s the EnLIGHTened menu incorporates great ingredients and superfoods, like kale and quinoa. And they’re also aware that some of our health-conscious guests have dietary restrictions, so the EnLIGHTened menu also offers healthy vegetarian and gluten-free options.

Since taste is a such subjective term, DDB SF wanted to get the harshest critics they could think of to evaluate the EnLIGHTened menu. That’s where kids come in. Nobody is more honest and genuine than kids. If they don’t like the way something tastes they’re not afraid to say it. They’re also not afraid to spit it out across the table either. That’s why DDB SF thinks it’s be not only entertaining to watch kids enjoying BJ’s’ healthy food, but it grounds the critique in sincerity.

You can watch the spot here via Adweek. 

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2017-01-13 00:00:00
Energy Upgrade California® Selects DDB San Francisco to Power Marketing Efforts https://www.adforum.com/agency/4978/press-releases/62495/energy-upgrade-california-selects-ddb-san-francisco-to-power-marketing-efforts https://www.adforum.com/agency/4978/press-releases/62495/energy-upgrade-california-selects-ddb-san-francisco-to-power-marketing-efforts DDB San Francisco, part of Omnicom (NYSE: OMC), has been appointed lead marketing partner for the Energy Upgrade California program of the California Public Utilities Commission (CPUC) following an extensive competitive review process.

California has set some of the most ambitious energy efficiency and carbon emission reduction targets in the world. The Energy Upgrade California program informs Californians about the state’s energy efficiency and clean energy efforts. Deploying a mix of marketing, education and outreach programs, Energy Upgrade California encourages community action by ensuring that consumers fully understand what they can do to reduce their energy use both in terms of behavior change and the adoption of new technology.

“We are absolutely delighted to have the opportunity to work with the CPUC on this critical program. Achieving the Endergy Upgrade California’s objectives will require us to inspire millions of people across the state, change behaviors, and drive consumer action. This engagement reflects the ambitions DDB San Francisco has to work with brands that have truly meaningful social and economic impact,” said Todd Grantham, President and Chief Executive Officer of DDB San Francisco.

In order to impact 38.8 million people across diverse socio-economic groups, generations, and geographies EUC requires a marketing partner with the capabilities to impact at scale. Utilizing the DDB Flex model, a bespoke team of specialists from across the Omnicom network will work together to provide comprehensive marketing, education, and outreach services for CPUC’s statewide program. DDB San Francisco will lead a fully integrated team of specialized agencies comprised of DDC (government affairs), Alma (multicultural Marketing), Fleishman Hillard (PR and social), OMD (media), and Tribal Worldwide (digital).

DDB’s unique Flex model enables the agency to tap into talent from across the Omnicom network, allowing them to work seamlessly, flexibly and nimbly together.

New work created by the DDB San Francisco team is expected to launch April 2017. 

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2017-01-11 00:00:00
DDB North America Appoints Coca-Cola Veteran Catherine Locker to Newly Created Role as Chief of Staff https://www.adforum.com/agency/4978/press-releases/62486/ddb-north-america-appoints-coca-cola-veteran-catherine-locker-to-newly-created-role-as-chief-of-staff https://www.adforum.com/agency/4978/press-releases/62486/ddb-north-america-appoints-coca-cola-veteran-catherine-locker-to-newly-created-role-as-chief-of-staff DDB North America announced today that Catherine Locker, former Group Director, Strategic Marketing, for Coca-Cola North America, will join the agency in the newly created role of Chief of Staff, effective January 9. Locker’s primary responsibilities will be to administratively lead the North American Leadership Team, as well as to accelerate and operationalize DDB Flex initiatives across 17 agencies as the agency further integrates the network to maximize effectiveness and efficiency for its clients. She will report directly to Wendy Clark, Chief Executive Officer of DDB North America.

Wendy Clark stated, “Catherine is a classically trained brand leader who has deep experience in leading and operationalizing brand initiatives across a complex multi-tiered organization on a global scale. Her experience and know-how make her the perfect fit to build the connective tissue between our agencies, our work and our clients. Growth within our existing clients and new business wins mean we need her leadership and experience now more than ever to align and integrate our total network resources.”

Locker joins DDB North America after 10 years with Coca-Cola. During that time, she led the development, expansion and implementation of key marketing capabilities, processes and approaches. Prior to her tenure with Coca-Cola, she was the Global Brand Director for Glaceau International.

“More than ever clients need great work, at the speed of the marketplace with maximum efficiency. To meet these expectations, DDB has been driving more cross-agency collaboration and integration, and innovating the ways they work. I’m excited to add to and accelerate these already solid efforts,” said Locker. “No marketer leaves Coca-Cola easily, but the momentum at DDB and the opportunity to contribute to their further success is something I’m genuinely excited to do,” she added.

Locker’s appointment follows last month’s announcement that Ari Weiss would become DDB’s first-ever Chief Creative Officer in North America, and is Clark’s second executive hire since she joined the agency as Chief Executive Officer. 

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2017-01-10 00:00:00
DDB North America Names First Chief Creative Officer – Ari Weiss https://www.adforum.com/agency/4978/press-releases/62353/ddb-north-america-names-first-chief-creative-officer-ari-weiss https://www.adforum.com/agency/4978/press-releases/62353/ddb-north-america-names-first-chief-creative-officer-ari-weiss Wendy Clark, Chief Executive Officer of DDB North America, part of Omnicom (NYSE: OMC), today announced the appointment of Ari Weiss to the newly created role of North American Chief Creative Officer. As of February 1, 2017, Weiss will be responsible for leading the agency’s NA creative departments. Weiss joins DDB from BBH New York, where he spent six years, led his teams to 24 Cannes Lions, and most recently served as Chief Creative Officer.

Clark stated, “There were so many qualities we wanted in our North American Chief Creative Officer, and Ari hits the mark on all of them. His work is sensational—driving business impact and consistently winning creative acclaim at the highest levels. Every time we met during this process we ran out of time, such was the depth of our instant connection, shared vision and ambition for DDB.”

“I am a huge advertising nerd. And you can’t be a huge advertising nerd without worshiping Bill Bernbach. He was the original creative renegade,” said Weiss. “He wasn’t a renegade because he wanted to be different; he was a renegade because he knew difference would drive business growth. That kind of bravery is in DDB’s bones. You pair that with the incredible momentum Wendy and her team have built in the last year and you’ve got the opportunity of a lifetime.”

A year after Weiss joined BBH New York, the agency found its way onto Creativity’s coveted A-List and was named Webby’s “Agency of The Year,” both firsts for the shop. And under his leadership BBH NY has created award-winning work for clients including AXE, PlayStation, Netflix, Vaseline, Seamless, UNICEF, Sprite and The Weather Channel.

In 2016 Weiss helped launch the political campaign of the fictional presidential candidate Frank Underwood (the star of the Netflix Original Series House of Cards). The campaign launched during the highest-rated political debate in American history and quickly became the top trending topic on Twitter. It was also recognized at the 2016 Cannes Festival with seven Lions, including one of the festival’s most coveted prizes, the Integrated Grand Prix.

In addition, Weiss penned the line “Greatness Awaits,” winning the PlayStation business and leading the brand to the largest console launch in gaming history. This not only successfully took PlayStation from the number three brand in the category to the number one brand in the category, but it has helped sell over 50 million units to date. The launch campaign also received eight Cannes Lions, including Gold for both Cyber and Film—the only campaign to receive that honor in North America at the 2014 festival.

Clark said, “In what can only be described as a turnaround year for DDB, with epic new business wins, healthy expansion of existing clients and topline revenue growth, we are now completely focused on elevating the quality, impact and profile of our work. It is our very reason for being and nothing could be more important. My confidence could not be higher that Ari's creative, cultural and business impact will be felt immediately at DDB and I just can't wait to get started."

Prior to BBH, Weiss worked at some of the industry’s most respected and award-winning agencies, including: BBDO, Wieden+Kennedy, Goodby, Silverstein and Partners, 180LA and Cliff Freeman & Partners, where he started his career. He has written highly effective and awarded campaigns for such brands as Nike, Sony, FedEx, Guinness, Snickers, DirecTV, Fox Sports, ESPN and The National Basketball Association.

Weiss’s creativity has been recognized by every leading awards-granting organization, among them Cannes Lions International Festival of Creativity, One Show, D&AD, Andy, Clios, Communication Arts, ADC, Webby, D&AD and Effies. 

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2016-12-13 00:00:00
Tribeca Enterprises Names DDB New York Agency of Record and Branded Content Partner https://www.adforum.com/agency/4978/press-releases/62329/tribeca-enterprises-names-ddb-new-york-agency-of-record-and-branded-content-partner https://www.adforum.com/agency/4978/press-releases/62329/tribeca-enterprises-names-ddb-new-york-agency-of-record-and-branded-content-partner Tribeca Enterprises, a multiplatform storytelling company, has selected DDB New York, part of Omnicom Group, as its agency of record. Effective immediately, DDB will be responsible for developing creative campaigns for the Tribeca Film Festival, as well as new partnerships with Tribeca Studios. The agency won the account without a review.

Since becoming Chief Executive Officer in January 2016, Andrew Essex has been elevating and diversifying the branded content Tribeca Enterprises produces in an effort to push brands to create stories that transcend traditional advertising. Through events and awards like the Tribeca Film Festival and the Tribeca X Awards, the most interesting stories and artists take center stage. But as the lines between advertising, film and technology continue to blend, the norms of storytelling are shifting and a new paradigm for branded content is emerging.

Tribeca Studios, the branded content arm of the company, will allow for opportunities where DDB and Tribeca can expand globally together on premium content for brands.

Tribeca Studios has been developing and producing original content in association with brand partners to deliver high-quality storytelling across the evolving media landscape by utilizing a network of filmmakers and an established track record in film and television production. Tribeca Studios has worked together with Dick’s Sporting Goods Films on the 2014 Emmy Award-winning documentary We Could Be King, the 2016 documentary Keepers of the Game, and Kerry Walsh Jennings: Gold Within; produced short films with Heidi Ewing and Rachel Grady, Gini Reticker, and Morgan Spurlock for American Express; and partnered on film projects with United, Allergen, Prudential and more.

What started as an effort to revitalize a neighborhood has evolved into the premiere storytelling festival in the United States. Every spring the Tribeca Film Festival is a gathering place for leading creative talents from across the globe to share their passions, and provides an opportunity to discover new creators across the cultural spectrum. Year after year, the festival showcases extraordinary creatives, talents and stories, and introduces audiences to new actors, directors and originators.

The first work created by DDB New York is slated to launch at the 15th anniversary edition of the Tribeca Film Festival, presented by AT&T, taking place April 19–30, 2017. 

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2016-12-08 00:00:00
DDB Chicago Appoints Award-Winning Ad Exec Myra Nussbaum SVP, Group Creative Director https://www.adforum.com/agency/4978/press-releases/62279/ddb-chicago-appoints-award-winning-ad-exec-myra-nussbaum-svp-group-creative-director https://www.adforum.com/agency/4978/press-releases/62279/ddb-chicago-appoints-award-winning-ad-exec-myra-nussbaum-svp-group-creative-director DDB Chicago, part of Omnicom Group (NYSE: OMC), announced today the appointment of Myra Nussbaum to Senior Vice President, Group Creative Director. In this new role, Myra will oversee creative for the brands under the Mars Wrigley Confectionery portfolio. She will report to DDB Chicago’s Chief Creative Officer, John Maxham.

“Myra has many fans in the industry because she knows how to motivate people and bring out their best work. Our work with Mars Wrigley is some of the most creative and highly awarded in the world for a confectionery brand. I wasn’t looking for someone who would just continue that tradition, I wanted someone who could bring it to a whole other level. In Myra, I found that person,” said John Maxham, Chief Creative Officer, DDB Chicago.

Myra brings more than 15 years of experience, with an emphasis on brand advertising. She joined DDB from FCB Chicago, where she served as Senior Vice President, Creative Director. During this time, she led a team of more than 20 creatives and worked on numerous accounts including Clorox, Aramark, BMO Harris Bank, Chicago Public Library, Choose Chicago, Valspar, and KFC, where she helped with the biggest product launch in the brand’s history.

Known for her ability to tap into pop culture and leverage social insights, Myra has spent her career changing behaviors by creating cultures, in turn designing work that invokes brand loyalty. She received top honors at Cannes, D&AD, and The One Show for Valspar’s “Color for All” project, which helped colorblind people see color for the first time. Myra’s work on iconic brands, including Oreo and Radio Flyer, have gained recognition within the industry.

Prior to FCB, Myra was an Associate Creative Director at Leo Burnett and a Senior Art Director at Digitas, both Chicago based. Named to Adweek’s “Top 30 Creatives” list in 2015, her work has been featured in Advertising Age, Creativity, Communication Arts, and on The Today Show. She was recently awarded Yellow and Wood Pencils at the 2016 D&AD Show, as well as Gold and Silver awards at the 2016 One Show and 2016 Cannes Lions Festival of Creativity.

“I’m delighted to join the legendary creative ranks of DDB. The talent at DDB Chicago is firing on all cylinders and ready to take our clients to the next level. I’m psyched to be here with them, making work that people give a damn about,” said Nussbaum.

In addition to her work in advertising, Myra is a wife and a mother of three. In her free time, she works with the International Contemporary Ensemble, the Ensemble Dal Niente, and other arts-based nonprofit groups. She also serves on the Commercial Park Advisory Council. 

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2016-11-30 00:00:00
DDB Chicago, State Farm, and Postmates Create Housegating Delivered https://www.adforum.com/agency/4978/press-releases/62263/ddb-chicago-statefarm-andpostmates-create-housegating-delivered https://www.adforum.com/agency/4978/press-releases/62263/ddb-chicago-statefarm-andpostmates-create-housegating-delivered On Sunday, November 27, State Farm and DDB Chicago partnered with on-demand delivery service Postmates, and casual dining restaurant, Chili’s® Grill & Bar, to create “Housegating Delivered," a one of kind delivery experience for football fans. Using Postmates, consumers could order "the Cali BBQ’rito,” a unique home and away food combo to be delivered to their door for free, courtesy of State Farm. Inspired by game day foods from Houston and San Diego, the Cali BBQ’rito is a unique combination of Texas BBQ and French fries stuffed into a Cali-style burrito.

State Farm, Postmates and Chili’s partnered on the “Housegating Delivered” experience which resulted in several firsts for the three brands, including:

· State Farm is the first insurer Postmates has partnered with

· Chili’s created a custom off the menu item, the Cali BBQ’rito

This football season, State Farm has owned “Housegating,” a new fan experience that combines the very best of watching at home + tailgating. This concept was brought to life with the introduction of the RoadHouse, a physical manifestation that showcases State Farm’s auto/home combination. It allows fans to experience the best of watching the game at home AND at the tailgate. The house and truck combo is traveling across the country throughout the 2016/17 season delivering unique on-site experiences during NFL games, and driving home the experience of #Housegating.

Designed by DDB Chicago, the “Housegating Delivered” experience enables fans across the country to join State Farm’s #Housegating movement. Using the Postmates app, fans can order the BBQ infused burrito from Chili’s and track their order via the Postmates’ delivery map. State Farm, Postmates and Chili’s delivered 5,000 Cali BBQ’ritos to consumers in nine cities including, Los Angeles, Phoenix, San Diego, Dallas, Houston, Denver, Orange County, Long Beach and Oklahoma City.

State Farm picked up the tab for the game-day food combo and delivery fee. Just another way that State Farm is helping life go right, especially during this football season. 

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2016-11-28 00:00:00
DDB New York and Cotton Get Uncomfortable for the Holidays https://www.adforum.com/agency/4978/press-releases/62230/ddb-new-york-and-cotton-get-uncomfortable-for-the-holidays https://www.adforum.com/agency/4978/press-releases/62230/ddb-new-york-and-cotton-get-uncomfortable-for-the-holidays As the holiday season approaches, DDB New York has created new work for Cotton Incorporated titled "The Comfortable Collection for Uncomfortable Holiday Moments.” Launched November 22nd, the new program serves as an extension of the Cotton “Favorites” campaign and marks the first time DDB has developed a holiday campaign for the client.

No matter who you are or where you're from, everyone is going to be uncomfortable at some point during the holidays - from family members asking why you're still single, to opening gifts you hate in front of the people that gifted them. But when you're feeling tight around the collar, cotton can loosen the mood. With this campaign, DDB New York proves that cotton is there to keep you comfortable when you need it most.

Cotton has curated a selection of fine cotton clothing for the holidays. These select favorites will keep you comfortable in all those moments that we know so well but would love to forget- like mom having her fifth glass of eggnog. The :50 film shows two models displaying the collection while undergoing their personal holiday nightmares and then drives to cottonholidays.com where people can get some holiday comfort.

The work will live on all social media channels. You can view the awkward and funny hero film here on YouTube, and here where it will live on Cotton’s site. 

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2016-11-22 00:00:00
State Farm and DDB Scare You Right This Halloween https://www.adforum.com/agency/4978/press-releases/61940/state-farm-and-ddb-scare-you-right-this-halloween https://www.adforum.com/agency/4978/press-releases/61940/state-farm-and-ddb-scare-you-right-this-halloween

With Halloween approaching, DDB New York created two ads fraught with suspense for State Farm. The Scary Right campaign will make your heart beat fast, and your palms sweat until…. a State Farm representative is there to help. The ads, which promote the hashtag heretohelp, are in sync with the new State Farm tagline and positioning “Here to Help Life Go Right.”

Shot by Jaime Travis, the director of MTV’s Scream, Scary Right is an all-digital campaign comprised of social media and online video. :30 and :60 spots will across Facebook, Twitter, Instagram and other pre-roll placements. Witty posts on Facebook, Twitter and Instagram will support the two videos.

Watch “Chase” and “Jumper,” but you might be Scared Right after you see them.

Both creative executions have a spooky twist that plays off the duality of life’s moments, demonstrating that State Farm is not only here for when things go wrong, they are also there to help life go right.

The video ads build on phase 1 of the Scary Right campaign, which promoted and sold the Jake the State Farm agent costume via various horror movie poster treatments on Instagram, Facebook and Twitter. 

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2016-10-21 00:00:00
“Dream” Film by DDB New York is Centerpiece of WCFF Festival https://www.adforum.com/agency/4978/press-releases/61888/dream-film-by-ddb-new-york-is-centerpiece-of-wcff-festival https://www.adforum.com/agency/4978/press-releases/61888/dream-film-by-ddb-new-york-is-centerpiece-of-wcff-festival To generate buzz and attract attention to the Wildlife Conservation Film Festival’s upcoming flagship event, DDB New York has created a stop-motion animation video, entitled “Dream,” which captures the plight of four distinct animals suffering at the hands of humans. Set to a newly recorded version of the classic song “I Dreamed a Dream,” the emotional portrayal begins with animals in their natural habitats singing when their life was good. As the song shifts in tone, the animals continue to sing as their lives are threatened by man-made threats to their lives and environment. DDB worked with the animation production company Zombie Studio and music and sound partner Mophonics to bring this song to life.

Featuring the following guest vocalists:

· Rhino – Natalie Bergman

· Whale – Ryan Merchant

· Pelican – Keenan O’Meara

· Seal – Tal Altman

WCFF is an organization that creates public awareness programs that inform, engage, and inspire audiences about the need for, and importance of global biodiversity protection. The pro-bono video for the organization will run online (WCFF.org), on WCFF social platforms (Facebook, Instagram, Twitter, YouTube, Vimeo), and at WCFF events before, during, and after the October festival, as well as through PR efforts.

WCFF’s upcoming festival will take place 10/17 – 10/23 at Marjorie S. Deane Little Theater in New York, NY. A festival pass can be purchased at www.wcff.org for $175.00, or one can purchase individual tickets to daily “Film Series” throughout the week for $18.00 in advance or $25.00 at the door.

Watch the full film here.

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2016-10-14 00:00:00
Introducing The Milk Glass, the best way to enjoy a glass of milk https://www.adforum.com/agency/4978/press-releases/61788/introducing-the-milk-glass-the-best-way-to-enjoy-a-glass-of-milk https://www.adforum.com/agency/4978/press-releases/61788/introducing-the-milk-glass-the-best-way-to-enjoy-a-glass-of-milk Dairy Farmers of Canada takes milk drinking to the next level

Today, Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk GlassTM, which takes an incredibly popular idea – the glass – and refines it further.

Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a beverage choice by many Canadians.

While our target enjoys drinking milk, it’s often overlooked due to the overwhelming amount of choice in the beverage category,” says Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada. “The campaign aims to get Canadian adults to appreciate milk again, by reminding them of the pleasure and taste of enjoying a glass of milk.”

Knowing that many beverages that are truly appreciated often have a designated drinking vessel, the new campaign by DDB Canada’s Toronto office romanticizes the milk glass by playfully positioning The Milk GlassTM as the future of milk drinking.

“Parodying popular new product launches, this provocative, new approach uses humour and science to breakthrough to get people thinking about milk and drinking it more often,” says Paul Wallace, executive creative director, DDB Canada.

The integrated campaign includes an online film, television, preroll, OOH station dominations and social posts driving to www.themilkglass.ca, designed by DDB and developed by Mirum, where users can learn more about the tastefully designed glass. The campaign launched on October 3, 2016 and will continue in various markets across Canada for eight weeks, with Initiative responsible for media buying and planning.

 

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2016-10-04 00:00:00
BJ’s Makes Moments Count with New Campaign from DDB San Francisco https://www.adforum.com/agency/4978/press-releases/61681/bjs-makes-moments-count-with-new-campaign-from-ddb-san-francisco https://www.adforum.com/agency/4978/press-releases/61681/bjs-makes-moments-count-with-new-campaign-from-ddb-san-francisco BJ’s Restaurant and Brewhouse, the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie® dessert, worked with DDB San Francisco to launch a new campaign celebrating “Moments That Count”.

The campaign broke with a brand anthem spot, Stars Align, which is an emotional :60 second ad that honors the rare moments where everything goes according to plan so that friends and families are able to relax and enjoy a fun night out. BJ’s understands opportunities like this don’t come around very often, so it’s important to celebrate that moment with the due reverence it deserves. Watch Stars Align here.

The second spot, Hugs, shows how BJ’s handles all the details allowing guests to spend more time celebrating every moment that matters. View Hugs here.

Additionally, two radio spots are running in San Antonio, Dallas and LA. Listen to them here.

BJ’s Restaurant and Brewhouse appointed DDB San Francisco their agency of record earlier this year. AOR responsibilities include strategy, creative (TV, Experiential, Digital, Social, Radio) and PR.

An evolution of BJ’s campaign message, “Moments That Count” brings the restaurant’s dedication to the casual dining experience to the forefront. The integrated campaign, includes TV and online video, radio, online ads, and social media, and is running in select markets in California, Texas, Arizona, Nevada, and Florida. Full credits listed below.

Credits:

Creative Director: Dan Read

Art Director: Michelle Sjoberg

Copywriter: Dan Michel

Producer: Debora Den Iseger

Director: Phil Montgomery

Prod. Comp: Tool

Editor: Brian Lagerhausen

Music: South Music and Sound Design 

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2016-09-21 00:00:00
DDB San Francisco Launches Four New Spots for Slim Jim https://www.adforum.com/agency/4978/press-releases/61228/ddb-san-francisco-launches-four-new-spots-for-slim-jim https://www.adforum.com/agency/4978/press-releases/61228/ddb-san-francisco-launches-four-new-spots-for-slim-jim DDB San Francisco has recently launched four new and cheeky commercials for Slim Jim.

The four :30-second spots feature guys that are bogged down with the monotony and pressure of real, adult life, a feeling that the Slim Jim target can relate to. But once the men bite into a Slim Jim, they snap back to a simpler time in their life, and are reminded that Slim Jim is a great snack for guys that want to break out of a situation and just be a dude.

In one of the spots, titled Grandma, a guy brings his two buddies to visit his grandma who is overjoyed that her grandson and his friends are visiting her. She offers each of the boys a Slim Jim and suddenly remembers that she has a special gift for her grandson that she’s made with love. When she excitedly gives her grandson a massive sweater he mentions that “it’s beautiful, but way too big.” Without missing a beat, his friends snicker at the gift, blurting out “that’s what she said.” Grandma snaps into a Slim Jim and quickly turns to her young guests and says, “I doubt she’s ever said that to you.” Both the friends look dumbfounded because sweet grandma just dropped the mic.

The four new spots are an extension of the Snap into a Slim Jim campaign that launched last September with the witty Buggy spot. Viewers took notice of last year’s creative and connected the work with the Slim Jim brand because it was so funny. The remaining two ads in the DDB campaign are Lineup and Space. 

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2016-09-01 00:00:00
DDB New York and WCFF Present “The Mourning Posters” To Bring Awareness To Endangered Species https://www.adforum.com/agency/4978/press-releases/61174/ddb-new-york-and-wcff-present-the-mourning-posters-to-bring-awareness-to-endangered-species https://www.adforum.com/agency/4978/press-releases/61174/ddb-new-york-and-wcff-present-the-mourning-posters-to-bring-awareness-to-endangered-species DDB New York has produced new print work for the Wildlife Conservation Film Festival (WCFF), the premier global event that celebrates and informs people on the importance of preserving global biodiversity. For the festival, DDB NY has designed a series of 12 "movie poster" illustrations, entitled “The Mourning Posters,” which premiered at WCFF (WCFF), and Nat Geo WILD’s world premiere screening of Mission Critical in Washington Square Park in NYC on Thursday, Aug 24.

The name “The Mourning Posters” pays tribute to the the species that is close to extinction in each corresponding film, as do the decisions to use only black-and-white art and to accompany each poster in the installation with a candle. Each poster displays an iconic, powerful illustration of a different film being shown at the upcoming WCFF event, and includes a synopsis at the top of each poster. The focus of these beautifully illustrated posters is to promote the WCFF film festival, inform viewers of the importance of protecting nature, and raise awareness about the serious issues facing different endangered species as told through each film.

For example, the film poster for ‘The Great Elephant Gathering of Asia’ depicts a floating cluster of elephants against a starry backdrop to illustrate the natural phenomenon that occurs when herds of elephants gather at the Minneriya National Park, as the film examines.

In addition to premiering at the upcoming film screening on 8/24, “The Mourning Posters” will be featured at the WCFF’s Annual Wildlife Conservation Film Festival, taking place in NYC from October 14-23 (www.WCFF.org). 

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2016-08-31 00:00:00
DDB Ignites Its Brand Accelerator Model Across Canada https://www.adforum.com/agency/4978/press-releases/61102/ddb-ignites-its-brand-accelerator-model-across-canada https://www.adforum.com/agency/4978/press-releases/61102/ddb-ignites-its-brand-accelerator-model-across-canada DDB Ignite, an accelerator model designed to collaborate with disruptive start-ups to move them from a unique product idea to a concise brand platform and business-driving communications strategy, is launching nationally across Canada. Developed and piloted in DDB Canada’s Vancouver office, DDB Ignite puts the power of the agency’s brand-building expertise and ecosystem of resources, including Tribal Worldwide Canada and Karacters Design Group, behind emerging start-ups and high-growth companies. The program is now being rolled-out across the country, with each of DDB Canada’s offices tailoring the program to support the unique entrepreneurial communities and game-changing start-ups in Vancouver, Edmonton, Montreal and Toronto.

“DDB Ignite empowers each office to meaningfully engage with the local entrepreneurial community and foster mutually beneficial partnerships that drive innovation through shared learning,” explains Lance Saunders, national president and chief operating officer, DDB Canada. “It allows the agency the opportunity to build new brands and communication strategies for innovative companies, while exposing our talent and clients to progressive ways of thinking.”

Unlike traditional business accelerators, DDB Ignite offers brand, design and communication expertise and mentorship via three programs to help start-ups reach their next stage growth through the creation and expression of a compelling brand story. The agency offers its services to start-ups in exchange for deferred fees, equity and exposure to the most innovative new ideas and category breaking business.

“We’ve been building our program behind the scenes for the past three years with advisors from the business community, academia and the start-up world - pivoting on our idea, much like the Lean Startup method recommends,” says Saunders. “First it was a way to give back to next gen companies, like a strategic probono, but has since evolved into a full suite of programs to empower companies to flourish and prosper.”

The first tier of DDB Ignite’s three programs is a Brand Founding Workshop, a free day-long session designed for validated start-ups to empower their teams to develop a solid communication strategy that will drive efficient, scalable growth. Since its inception, over 25 ventures participated in the Vancouver-based workshops, to overwhelming positive response – encouraging the agency to extend the program across Canada.

For a Brand Inflection Project, DDB Canada supports start-ups ready to scale their business and take ownership of their category through their first comprehensive brand lead campaign in a strategic partnership with Discover Media House (DMH). DMH negotiates opportunities for start-ups to exchange equity or deferred payment in return for media space, when they are ready to launch their first multi-channel campaign. DDB is the official creative agency for DMH’s new initiative entitled the Inflection Program where strategy and creative is developed for start-ups under a deferred payment program.

In a Brand Growth Partnership, DDB Canada invests expertise for equity in start-ups and empowers the founders with the resources of a full-service agency, working collaboratively to establish a customer engagement strategy that focuses on early adoption and advocacy from seed customers and influencers.

In 2015, DDB Canada Vancouver piloted a Brand Growth Partnership with MyBestHelper Solutions, a tech company helping people with support for child and elder care. In exchange for equity, the agency developed brand positioning for the company and their suite of digital products, and created a pitch and story for investment opportunities. The exercise paid off, with one of Mybesthelper’s founders, Dr. Greenhill delivering the pitch at the Cartier World Women Entrepreneur Awards - winning the global competition and becoming the first Canadian to do so. In addition, the company was invited by Google for Entrepreneurs to attend the BlackBox Connect accelerator in Silicon Valley.

In 2014, Tribal Worldwide Toronto initiated a Brand Growth Partnership with STEM Village, an education service provider. The partnership involved strategy, brand identity, product design and development, in-market user testing, and the launch of their market viable product. The resulting experience drove user adoption, a positive proof-of-concept and fueled investor interest, affording STEM Village the opportunity to buy back their equity from the agency.

This year, DDB Canada and Tribal Worldwide Vancouver have signed on two additional Brand Growth Partners, Sili Solutions and Sparkit. Part of the DDB Ignite model includes an alliance with leading local business accelerators BC Tech Association, e@UBC, Startup Edmonton and Ontario Centres of Excellence. Each organization helps DDB Canada to identify the most promising entrepreneurs for DDB Ignite, while extending the agency’s expertise and mentorship to their members via advisory roles and speaker sessions. DDB Canada is currently seeking a business accelerator to partner with in Montreal.

The next series of Brand Founding Workshops will take place in Vancouver, Edmonton, Montreal and Toronto in Fall 2016. DDB Canada invites entrepreneurial game-changers to visit http://ddbignite.com/ to learn more and to determine which of the programs best matches their brand and communication needs. 

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2016-08-30 00:00:00
DDB New York Scoops Up Two Award-Winning Executive Producers https://www.adforum.com/agency/4978/press-releases/60239/ddb-new-york-scoops-up-two-award-winning-executive-producers https://www.adforum.com/agency/4978/press-releases/60239/ddb-new-york-scoops-up-two-award-winning-executive-producers DDB Worldwide, part of Omnicom Group (NYSE: OMC), today announced the addition of Chris Klein and Alan Leber to the agency’s production department in New York, effective immediately. Both Leber and Klein join DDB New York as executive producers, in which roles they will be responsible for championing the production of multidisciplinary concepts across their brands’ creative output.

The arrival of Klein and Leber supports the shift in structure that DDB New York’s production department has been undergoing over the past year. Led by Madison Wharton, DDB NY’s Chief Production Officer, the department has shifted to a multidisciplinary, integrated production model. This shift was a linchpin for the agency’s newly defined processes and a necessary step in delivering on ideas that live at the intersection of data, creativity and technology.

Wharton commented, “We are creating a production team of cross-athletes, and Chris and Alan’s arrival adds additional depth and breadth to the department. Whether it be creating long-form choreographed films like #CoolerInCotton or quickly developing customized dog ear muffs for State Farm, our producers have to be able to switch gears at a moment’s notice. Chris and Alan’s expertise and craftsmanship build upon our promise to deliver a multifaceted production team.”

Klein has experience with writing, strategy, and both broadcast and music production. Leber’s background includes platform development and management, content creation, branding and design, and social management.

Chris Klein, Executive Producer

Klein joins DDB New York as Executive Producer on the Time Warner Cable and Johnson & Johnson Beauty accounts. Prior to joining DDB, he worked for eight years at J. Walter Thompson and oversaw production for a range of clients, including Rolex, Puma, Royal Caribbean, and many Nestlé and J&J brands. During that time, he picked up awards from Cannes, The Art Directors Club and the AICP.

Alan Leber, Executive Producer

Leber joins DDB from creative agency Love & War, where he led the production team through 360 branding projects including the launch of Chef Geoffrey Zakarian’s Beverly Hills restaurant Georgie. Prior to his work with Love & War, Leber led production teams at The Barbarian Group for Samsung, and at Etihad Airways, which included responsibility for maintenance, content creation, and strategic planning for Samsung’s U.S. flagship website, in addition to iconic product launches and high-profile campaigns 

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2016-08-05 00:00:00
DDB New York Creates New Documentary Web Series on Invention With Qualcomm From the Director of “Chef’s Table” and “Iconocasts” https://www.adforum.com/agency/4978/press-releases/60238/ddb-new-york-creates-new-documentary-web-series-on-invention-with-qualcomm-from-the-director-of-chefs-table-and-iconocasts https://www.adforum.com/agency/4978/press-releases/60238/ddb-new-york-creates-new-documentary-web-series-on-invention-with-qualcomm-from-the-director-of-chefs-table-and-iconocasts DDB New York and Qualcomm have launched a five-part documentary web series, “Invent-Off,” being produced by Qualcomm and directed by Andrew Fried, best known for his work on “Chef’s Table” and “Iconocasts”.

You can watch the “Invent Off” episode one here. The series explores invention by showing people how exciting it is to build something meaningful from scratch and push the boundaries of what’s possible. In its second season, the series follows two teams as they attempt to build life-saving technology using Qualcomm products. “Invent-Off” is part of Qualcomm’s “#WhyWait” brand campaign that was created by DDB San Francisco. 

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2016-08-05 00:00:00
State Farm Debuts "Yin Yang," Latest 'Here To Help Life Go Right' Ad By DDB Chicago https://www.adforum.com/agency/4978/press-releases/60237/state-farm-debuts-yin-yang-latest-here-to-help-life-go-right-ad-by-ddb-chicago https://www.adforum.com/agency/4978/press-releases/60237/state-farm-debuts-yin-yang-latest-here-to-help-life-go-right-ad-by-ddb-chicago State Farm has debuted their second anthem ad under the new Here to Help Life Go Right brand positioning with DDB Chicago. Premiering in broadcast is an emotionally-charged, 60-second spot entitled “Yin Yang,” which plays off the duality of life’s moments, demonstrating that State Farm isn’t just there when things go wrong, but also helping with things like saving for college, getting a new car loan and planning for retirement.

“Yin Yang,” created by DDB Chicago, illustrates how State Farm is there for every aspect of consumer’s lives and helping life go right. Building on the new brand positioning, which launched earlier this summer, State Farm is positioning itself as more than just an insurance company, but also as a solutions provider.

You can watch the spot here.

The new commercial, which launched in network inventory on Friday, August 5, will also be featured in high-profile placements. 

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2016-08-05 00:00:00
DDB San Francisco Appoints Kevin Drew Davis as Chief Creative Officer https://www.adforum.com/agency/4978/press-releases/60106/ddb-san-francisco-appoints-kevin-drew-davis-as-chief-creative-officer https://www.adforum.com/agency/4978/press-releases/60106/ddb-san-francisco-appoints-kevin-drew-davis-as-chief-creative-officer Kevin Drew Davis serves as Chief Creative Officer of DDB San Francisco. Davis joined DDB in 2013 as Chief Creative Officer of DDB Canada before being asked to take on the Executive Creative Director role in Chicago in late 2014.

Most recently, Davis served as an Executive Creative Director of DDB Chicago, where he worked on McDonald’s and Fiat-Chrysler. He spearheaded the agency’s Cannes Lion–winning “Lovin’ the Super Bowl” Twitter campaign, which shared the love with other Super Bowl advertisers and made McDonald’s the most retweeted brand ever in a single day. The work also won an Effie in 2016. In addition, he headed up the Clio-winning “Game Time Gold” promotion for McDonald’s, which comically portrayed NFL players switching team allegiances in order to win big.

Davis started as an Art Director and went “digital” in the early 90s while at GSD&M. He went on to stints at Wieden & Kennedy, where he worked on multiple brands including Nike, ESPN, Microsoft, and Calvin Klein. Prior to joining DDB, he served as Executive Creative Director for Digitas in Chicago and San Francisco. 

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2016-08-01 00:00:00
“Profiles” of Addiction Takes Center Stage at Republican and Democratic National Conventions With Help From DDB New York https://www.adforum.com/agency/4978/press-releases/60023/profiles-of-addiction-takes-center-stage-at-republican-and-democratic-national-conventions-with-help-from-ddb-new-york https://www.adforum.com/agency/4978/press-releases/60023/profiles-of-addiction-takes-center-stage-at-republican-and-democratic-national-conventions-with-help-from-ddb-new-york While delegates and other influencers attending the Republican or Democratic National Conventions will have much to debate, a new out-of-home campaign, which is scheduled to run during both events, will offer representatives of both parties a critically urgent cause they can all agree upon.

DDB New York created the campaign to build awareness for Facing Addiction, a national, non-profit organization dedicated to finding solutions to the drug and alcohol addiction crisis. As the opioid overdose problem has reached epidemic proportions in the nation, Facing Addiction will shine a spotlight on how addiction is impacting people from all walks of life, and rally advocates behind the need for effective prevention, treatment, and recovery programs. One in three households in America – more than 90 million people – are directly impacted by addiction, and someone – usually a young adult – dies from alcohol or drugs every four minutes in this country.

The campaign, entitled “Profiles,” initially plays out in three arresting, large format, black and white posters showing head shots paired with copy based on true stories of addiction. Two of the three posters tell the stories of people in recovery, but hiding their past due to the widespread stigma and lack of acceptance of this health challenge. The third poster tells the story of a Dad who lost his daughter to prescription painkillers after an injury and an emergency room visit.

The copy for the ads end with a call to action, “Addiction doesn’t discriminate. It looks like all of us. Together we can change the face of addiction.”

The campaign will be on display in the Recovery Wellness Rooms at both of the political conventions. These rooms will provide an alcohol-free place for people currently suffering from addiction, or in long-term recovery, to escape the pressure and commotion of the conventions, and to attend or participate in a number of addiction-related presentations and panel discussions. 

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2016-07-28 00:00:00
Cotton and DDB New York Help You Stay #CoolerInCotton This Summer https://www.adforum.com/agency/4978/press-releases/59469/cotton-and-ddb-new-york-help-you-stay-coolerincotton-this-summer https://www.adforum.com/agency/4978/press-releases/59469/cotton-and-ddb-new-york-help-you-stay-coolerincotton-this-summer Summer’s here, and so are those embarrassing, sweaty, hot and smelly moments that come with it. You know the ones – your pants stick to your butt, sweat forms an Olympic sized ring around your armpit, and a quick turn of your head showers those nearby with a torrent of sweat droplets.

To help you beat the heat, DDB New York launched a new national campaign for longtime client Cotton Incorporated. “#CoolerInCotton” is a fully integrated social and digital platform designed to remind consumers of cotton’s warm weather benefits in the age of synthetic fibers. While other less functional fabrics may seem like cotton, it’s important to check the label prior to purchase to reap the benefits of cotton – the most breathable, scent repellent, durable, wash­-and-­go fabric there is.

The centerpiece of the campaign is a catchy, musical public service announcement video. Reminiscent of a winning musical number from a Broadway show, a cheerful singer and accompanying chorus walk us through the potential horrors of combining hot weather and synthetic clothing. Paired with humorous images the upbeat song offers comical lyrics such as:

“Your body is a casserole of wet, salty hair,

Your armpits smell like someone wiped them with some dirty underwear…” and more.

The video portrays an array of sweaty situations that consumers may be apt to find themselves in this summer should they wear something other than cotton. Needless to say, while everyone else is melting around her, the perky star keeps cool in her fashion-forward cotton looks.

#CoolerInCotton launched on July 7. In addition to the video, a digital media buy will drive views, along with brand-owned social, influencer kits, video, and real-time engagement.

View the film here. 

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2016-07-07 00:00:00
State Farm and DDB New York Launch "Dog Friendly Fourth” https://www.adforum.com/agency/4978/press-releases/59424/state-farm-and-ddb-new-york-launch-dog-friendly-fourth https://www.adforum.com/agency/4978/press-releases/59424/state-farm-and-ddb-new-york-launch-dog-friendly-fourth BBQ, family, friends - the 4th of July is the kind of holiday everyone loves. Everyone except dogs. As many dog owners know, the fireworks that accompany 4th of July celebrations can cause their dogs a great deal of distress. This is mainly due to a dog’s acute sense of hearing. Luckily, State Farm is here to help.

How? By sending #HereToHelp dog earmuffs to people who have commented about their dog’s struggles on social media. The earmuffs are specifically designed to reduce the overpowering noise of fireworks and help dogs enjoy Independence Day festivities without fear, panic, or anxiety.

Building on State Farm’s new “Here to Help Life Go Right” positioning, DDB New York has leveraged social listening to find and help these dogs who struggle with fireworks. DDB worked closely with State Farm to monitor social conversations around dogs and fireworks, and then message people to overnight them a pair of dog earmuffs. Social listening outreach will continue beyond the Fourth, thus ensuring that man’s best friend is no worse for wear.

The campaign will incorporate the #HereToHelp, and prove that State Farm is actually here to help, as they surprise and delight dog lovers before, during, and after the Fourth. State Farm will have more earmuffs on hand, to give to concerned dog owners who reach out to the brand via social.

In addition, State Farm is posting social content around ways to keep your dog safe during the Fourth, as well as other useful tips for celebrating our nation’s birthday safely.

So now, America’s big day can be a happy day for dogs as well as people. 

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2016-07-06 00:00:00
DDB Takes Home 101 Lions including two Grand Prix for adam&eveDDB at 2016 Cannes Festival https://www.adforum.com/agency/4978/press-releases/59011/ddb-takes-home-101-lions-including-two-grand-prix-for-adameveddb-at-2016-cannes-festival https://www.adforum.com/agency/4978/press-releases/59011/ddb-takes-home-101-lions-including-two-grand-prix-for-adameveddb-at-2016-cannes-festival DDB Worldwide earned 101 Lions at this year’s Cannes Lions International Festival of Creativity, including two Grand Prix, eight Gold, 26 Silver, and 65 Bronze Lions. The DDB Network also took home an additional 199 Shortlists.

adam&eveDDB London won two Grand Prix, one in Effectiveness for John Lewis Monty and the other in Film for Harvey Nichols Shoplifters, as well as a Gold in Film for John Lewis Tiny Dancer and two Gold in Film Craft for SSE Pier.

Other gold winners from DDB Worldwide include:


Outdoor: DDB Group Germany for IKEA Austria and the Delivery Service campaign
Cyber: DDB Group Germany for Pink Ribbon Check it Before it’s Removed
Mobile: DDB Sydney for Sydney Opera House #Comeonin
PR: DDB Brussels for Studio Brussel Stardust for Bowie
Design: Interbrand Australia for Sydney Opera House Shifting Perspectives
The total number of lions won this year is the result of exceptional work from seventeen DDB offices around the world.

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2016-06-27 00:00:00
YWCA Montréal Names DDB Agency Of Record https://www.adforum.com/agency/4978/press-releases/58630/ywca-montreal-names-ddb-agency-of-record https://www.adforum.com/agency/4978/press-releases/58630/ywca-montreal-names-ddb-agency-of-record YWCA Montréal has appointed DDB Canada’s Montréal office as its agency of record via a pro-bono partnership that sees the agency helping to strengthen the brand and creating awareness of the valuable services it provides. Founded in 1875, YWCA Montréal is one of the oldest community organizations in the city, committed to building a better future for women and girls in an egalitarian society where they have the power and opportunity to realize their full potential.

“Our previous communication efforts have squarely focused on lobbying government, however an opportunity also exists to raise YWCA Montréal’s profile amongst the general population by sharing how our services have reduced situations of violence and gender inequality experienced by women and girls,” says Louise Poirier, president of the board, YWCA Montréal. “This new partnership, signifies a promising future in the broader context of women’s issues, and we are proud to have found a likeminded partner that believes in our philosophy and vision.”

As the agency’s first assignment, DDB Canada Montréal will start work on an awareness campaign focusing on hypersexualization to ultimately stop the sexual exploitation of high school-aged girls being recruited as sex trade workers. The powerful new campaign is slated to launch in September 2016.

“DDB is committed to helping women shine by ensuring they have their rightful place at all levels of society,” says Monique Brosseau, VP managing director, DDB Canada Montréal. “Our agency has multiple initiatives designed for empowering women in the workplace and we’re proud to donate our strategic planning, creative talent and Omni-Channel approach to elevate YWCA Montréal and bring issues impacting women to the forefront.” 

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2016-06-15 00:00:00
McDonald’s Launches First 360-Degree Film With DDB Chicago to Support the Angry Birds Movie https://www.adforum.com/agency/4978/press-releases/58073/mcdonalds-launches-first-360-degree-film-with-ddb-chicago-to-support-the-angry-birds-movie https://www.adforum.com/agency/4978/press-releases/58073/mcdonalds-launches-first-360-degree-film-with-ddb-chicago-to-support-the-angry-birds-movie To support McDonald’s partnership with Sony/Rovio’s summer animated feature film “The Angry Birds Movie,” the brand will launch its first-ever 360° film, making it the first to run 360° video in the QSR category. The film was created by DDB Chicago.

The new 360° film invites users to explore McDonald’s in any direction, where viewers are able to watch the interaction between the McDonald’s customers and their new Angry Birds friends. The film was created with the pre-rendered assets and shot with the Nokia OZO, a newly released camera (only about 60 in the world). It will run on Facebook and use their new 360°video platform, as well as both a pre-roll buy and a YouTube homepage masthead buy. This homepage roadblock averages 205 million global impressions and over 70 million unique users a day.

Here is the link to the 360 video: https://www.youtube.com/watch?v=Q_JyfG33VE0&feature=youtu.be 

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2016-05-31 00:00:00
Dairy Farmers of Canada Tuck Canadians In For A Good Night’s Sleep https://www.adforum.com/agency/4978/press-releases/57706/dairy-farmers-of-canada-tuck-canadians-in-for-a-good-nights-sleep https://www.adforum.com/agency/4978/press-releases/57706/dairy-farmers-of-canada-tuck-canadians-in-for-a-good-nights-sleep When it comes to sleep, Canadians overwhelmingly feel they are falling short, with close to 70 per cent putting better quality sleep on their wish list, according to a new national study released by Dairy Farmers of Canada (DFC) today. The Canadian Sleep Review 2016, which includes a discussion paper and survey implemented by Vision Critical, polled Canadians on sleep habits and attitudes. It offers insights and advice from a panel of leading sleep experts who call on Canadians to make sleep a priority — both to feel better now and guard against serious long term illness. 

According to the survey, many Canadians — 40 per cent — do not wake up refreshed, with irritability throughout the day, impacting all aspects of daily life. Furthermore, half of Canadians (49 per cent) admit lack of sleep affects productivity at work, and six in ten would take a nap if they could. The Canadian Sleep Review 2016 and Project Sleep, an initiative from Dairy Farmers of Canada, is part of DFC’s ongoing work to explore and build awareness about serious health and social issues, which are important to its members and all Canadians  

“Sleep is something all healthy Canadians need without question, and concerns of a general lack thereof are what prompted Dairy Farmers of Canada to raise awareness about the subject,” says Caroline Emond, executive director, Dairy Farmers of Canada. “Helping Canadians gain a better understanding of their sleep requirements is a step towards a healthier Canada. Our goal is to help foster the discussion and raise the sleep priority.” 

Developed in partnership with DDB Canada, the Project Sleep campaign includes a series of television, radio, digital and social executions that target those suffering from sleep deprivation. The 60- and 30-second spot “Goodnight Canada” is a mesmerizing, visual-lullaby of lights turning off accompanied by Canadian singer-songwriter Hayden performing his own rendition of “Twinkle, Twinkle Little Star.” Whereas the two 15-second spots and 5-second prerolls take a different approach and show a dairy farmer staying up late to help viewers who are sleep deprived, by telling them a bedtime story or shushing them to sleep. 

“Like all Canadians, dairy farmers place immense value on a good night’s sleep,” says Paul Wallace, executive creative director, DDB Canada Toronto. “To help Dairy Farmers of Canada champion the cause of sleep, the new campaign seeks to raise awareness of Canada’s sleep issue and provide solutions to those looking for a better night’s rest.”

All creative executions drive to http://www.projectsleep.ca/ where Canadians can go to learn more about the campaign. Between the hours of 10 pm and 6 am, a sleep state is activated on the site, encouraging users to turn off their screens and go to sleep. For those having difficulty falling asleep, the volume can be turned up to hear ambient white noise to help induce sleep. Designed by DDB Canada and developed by Mirum, the digital hub includes aggregated social and editorial content on sleep advice, issues and rituals that promote sleep. Users may also view the discussion paper, where experts weighed in with insights and comments on The Canadian Sleep Review 2016, in an effort to explore the current state of sleep in Canada and provide perspective.

Targeting behavior and not a demographic, Initiative’s media strategy and buy includes a heavy late-night television buy and dayparting executions. Digital and social advertising is aimed at Canadians who are online late at night or searching sleep-related topics.

A national media relations program by DDB Public Relations raises awareness of the issue of sleep deprivation for Canadians, highlighting the new
The Canadian Sleep Review 2016 and drives the public to ProjectSleep.ca, where Canadians can learn more. Support for earned media activity also includes sponsored segments and blogger outreach.

The campaign launched on May 17, 2016 and will run across Canada (except Quebec) until mid-August.

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2016-05-18 00:00:00
DDB New York Creates New “Endangered Love” Brand for Wildlife Conservation Film Festival to Help Stop Endangered Species from Going Extinct https://www.adforum.com/agency/4978/press-releases/56985/ddb-new-york-creates-new-endangered-love-brand-for-wildlife-conservation-film-festival-to-help-stop-endangered-species-from-going-extinct https://www.adforum.com/agency/4978/press-releases/56985/ddb-new-york-creates-new-endangered-love-brand-for-wildlife-conservation-film-festival-to-help-stop-endangered-species-from-going-extinct New York, NY (April 29, 2016) - Wildlife Conservation Film Festival (WCFF), an organization that supports the protection of global biodiversity, today announced the launch of a new brand created by DDB New York – ‘Endangered Love’ – that will engage young people on the fight to save endangered species and raise awareness and funds to the cause. This initiative marks the first work for WCFF after appointing DDB New York as its pro bono agency of record in March of this year. Instead of simply creating a campaign that encourages donations, “Endangered Love” takes a different approach to raising awareness around WCFF’s cause. DDB New York created the brand with the simple thought that the most effective way to avoid extinction is having sex. Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF. In addition, the brand is being launched with an online animated music video that parodies the Lonely Island song, “I Just Had Sex,” in this case sung by pandas. The two minute long music video shows pandas celebrating the act of procreating in a humorous way. “Surprisingly enough, it’s very difficult to get young people to engage and help out nature conservancy non-profits,” explained Icaro Doria, Chief Creative Officer of DDB New York. “Our goal was to raise awareness for species that are going extinct and encourage people to fund a cause that is essential for the future of the planet. So, what better way to grab attention than to provide humor and joy to a serious global issue?” A series of print ads are also being launched on Vice Magazine and Metro NYC. “We are so excited about the launch of the ‘Endangered Love’ brand,” said WCFF Founder and Chief Executive Officer Christopher J. Gervais. “We needed to create something both provocative and fun that would compel young people to engage with WCFF and take action. With this animated film and website, we are confident that ‘Endangered Love’ will have a positive impact on our organization and the cause. Our hope is that by shopping, gifting and sharing, the only thing going extinct will be the missionary position.” DDB New York launched its partnership with WCFF last month with a rebranding, including a new logo and social presence. In addition to producing creative campaigns for the organization, DDB will work with WCFF to encourage attendance to its flagship event in New York City this October. 

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2016-04-29 00:00:00
Kohler & DDB Chicago follow Never TOO campaign with Never TOO Next https://www.adforum.com/agency/4978/press-releases/56261/kohler-ddb-chicago-follow-never-too-campaign-with-never-too-next https://www.adforum.com/agency/4978/press-releases/56261/kohler-ddb-chicago-follow-never-too-campaign-with-never-too-next The integrated brand-building campaign “Never TOO” continues to celebrate KOHLER as when first introduced by the brand and DDB Chicago in 2015.

Aimed at today’s style makers and design enthusiasts, KOHLER stands apart as a beacon of self-expression in a category that has, in some ways, become too functional. The “Never TOO” campaign continues to live up to the beauty of Kohler’s products and design innovations.

The latest addition to the “Never TOO” campaign is “Never TOO Next,” featuring a TV spot set in the not too distance future which is anything but your average toilet commercial. It portrays tech-on-tech love when robots attending a sophisticated housewarming party end up convening in the restroom as they discover and wow over the multi-functional Veil Intelligent Toilet by KOHLER. The robots are relieved to find that in the difficult-to-navigate world of human customs, the high-tech Veil Intelligent toilet is not only a marvel of engineering, but also a true kindred spirit. Additional executions will include print, digital/rich media, and an online interactive product experience starring a robot guide who takes viewers through Veil Intelligent’s technological advancements and features. View the film here. 

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2016-04-14 00:00:00
Forbes Names Capital One Winner of March Madness Marketing https://www.adforum.com/agency/4978/press-releases/56057/forbes-names-capital-one-winner-of-march-madness-marketing https://www.adforum.com/agency/4978/press-releases/56057/forbes-names-capital-one-winner-of-march-madness-marketing Capital One’s “Road to the Final Four” campaign had the greatest impact and engagement of all March Madness campaigns, says Forbes. 

http://www.forbes.com/sites/onmarketing/2016/04/06/brand-madness-marketing-winners-and-losers-of-the-ncaa-tournament/ 

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2016-04-06 00:00:00
DDB Chicago Work for American Cancer Society Featured in Lurzer's Archive https://www.adforum.com/agency/4978/press-releases/55842/ddb-chicago-work-for-american-cancer-society-featured-in-lurzers-archive https://www.adforum.com/agency/4978/press-releases/55842/ddb-chicago-work-for-american-cancer-society-featured-in-lurzers-archive DDB Chicago's "Advantage Humans" campaign for the American Cancer Society is featured in Lurzer's International Archive.

 https://www.luerzersarchive.com/en/magazine/print-detail/american-cancer-society-60865.html#.Vvp4FzDBv8o.facebook 

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2016-03-29 00:00:00
Wildlife Conservation Film Festival Names DDB New York Agency of Record https://www.adforum.com/agency/4978/press-releases/55784/wildlife-conservation-film-festival-names-ddb-new-york-agency-of-record https://www.adforum.com/agency/4978/press-releases/55784/wildlife-conservation-film-festival-names-ddb-new-york-agency-of-record Wildlife Conservation Film Festival (WCFF) today announced that DDB New York will serve as its pro bono agency of record, effective immediately. WCFF is an organization that creates public awareness programs that inform, engage and inspire audiences about the need for and importance of global biodiversity protection. In this new agency relationship, DDB New York will be responsible for WCFF’s creative campaigns to increase understanding of WCFF as an organization, as well as encourage attendance to WCFF’s flagship event in New York City, October 2016.

“WCFF is excited and honored to work with DDB New York,” said WCFF founder and CEO Christopher Gervais. “This partnership will give the WCFF increased exposure and attract a larger audience.”

WCFF’s premiere event features the finest independent films from around the world, which cover topics across natural history and conservation of biodiversity. In addition, the organization promotes programs throughout the year that contribute to the protection of biodiversity and sustainability to facilitate the realizations of inspiration as committed action to ensure that biodiversity will be permanently protected on a global scale.

“The work that Christopher has been doing with WCFF is so important and we are humbled by the opportunity to help WCFF expand and reach bigger audiences,” said DDB New York CCO Icaro Doria.

DDB New York launched its partnership this month with WCFF’s rebranding, including a new logo, as well as social presence. The next ad campaign is slated to break in April 2016 and is focused on raising awareness of deforestation’s impact on endangered species and on promoting wildlife procreation. 

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2016-03-28 00:00:00
DDB New York ECD Hannah Fishman Named a Top Woman in Digital by Cynopsis Media https://www.adforum.com/agency/4978/press-releases/55703/ddb-new-york-ecd-hannah-fishman-named-a-top-woman-in-digital-by-cynopsis-media https://www.adforum.com/agency/4978/press-releases/55703/ddb-new-york-ecd-hannah-fishman-named-a-top-woman-in-digital-by-cynopsis-media Hannah Fishman, Executive Creative Director of DDB New York, has been named one of Cynopsis Media’s Top Women in Digital for 2016. The recognition will be celebrated at an awards breakfast on Thursday, March 24th in New York City.

As a Top Woman in Digital, Hannah is being recognized for her leadership efforts in “what is still a relatively young industry,” according to Cynopsis. As such, Cynopsis recognizes Hannah as a woman who is “making it happen” in her field. Hannah receives the award recognition with high recommendation from past clients and support from executive leadership at DDB New York.

The Cynopsis recognition also arrives closely behind DDB New York’s announcement that Hannah has been promoted to Executive Creative Director.

To read more about Cynopsis Media and the Top Women in Digital Award, please click here. 

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2016-03-24 00:00:00
DDB New York Expands Strategy Department With Five Key Hires https://www.adforum.com/agency/4978/press-releases/55702/ddb-new-york-expands-strategy-department-with-five-key-hires https://www.adforum.com/agency/4978/press-releases/55702/ddb-new-york-expands-strategy-department-with-five-key-hires DDB Worldwide, part of Omnicom Group, announced today the appointment of five strategists at DDB New York: Tim Polder as Director of Content Strategy; Chiara Martini as Director of Social Strategy; Neil Simpson as Associate Planning Director; Amanda Moreno as Social Strategist; and Claudia Steer as Group Strategy Director. They will report to DDB New York’s Chief Strategy Officer Stuart Hazlewood.

Hazelwood commented, "It has been a strong start to 2016 for DDB New York on the new business and campaign front and we are building some great momentum. However, we all know that everything starts with great talent so it is awesome to welcome such a brilliant group of people into the agency."

Tim Polder, Director of Content Strategy

Originally from the Netherlands, Tim Polder joins DDB New York from London and Amsterdam where he distinguished himself as a digital strategist at Saatchi & Saatchi, Cheil Worldwide, at his own consultancy firm Badabiem Badaboem, and at Buutvrij for life, the “only whiplash-marketing agency in the world.” For the past ten years, Polder has worked on various creative campaigns across branded content, digital, service and product development, and experiential marketing, including the launch of a range of Samsung products such as the tech giant’s flagship phones and TV products, as well as Samsung’s ‘Avengers – Age of Ultron’ and Rugby partnerships. He has also worked with Playth1ng, a design and innovation studio, to craft a digital tool called ‘Clear.as’ that allows for better collaboration at creative organizations.

Throughout his career, Polder has won Webby Awards, Epica Awards, and has been shortlisted for Cannes Lions, among other accolades. During his spare time, Polder is an activist who dedicates himself to changing legislation with the #PutRedBack initiative, helping the LGBT community to donate blood without experiencing discrimination (for which he was shortlisted by the Best Awards).

“I look forward to the new adventures that await me in the United States,” commented Polder. “It feels great to be part of the awesomely talented team at DDB New York to help solve our clients’ business and communication needs.”

Chiara Martini, Director of Social Strategy

Chiara Martini moved from Sao Paulo to New York and joined DDB as Director of Social Strategy, responsible for social and content strategy for a number of key accounts like Clean&Clear, Neutrogena, Aveeno, Huawei, Cotton, Qualcomm, State Farm and others.

For the last five years, Martini was responsible for Digital & Media Strategy at Heineken Brazil, working with all brands across the portfolio like Heineken, Sol and Desperados. With more than 13 years of experience in digital & social advertising, she has also worked on the agency side for brands such as Johnnie Walker, Dove, Cadbury, Hellmann’s, and ABI.

Martini is also a Board Member at BCMA South America – Branded Content Marketing Association and at ASAS.BR.COM, an International Collective of Storydoers.

"I’m eager to take on a number of the most exciting and dynamic accounts in advertising,” said Martini. “At DDB we believe that Social Media is more than a media, is a behavior, and brands that know how to navigate it through powerful stories will be the ones that will disrupt their markets.”

Neil Simpson, Associate Planning Director

Native to Scotland, Neil Simpson previously served as a brand strategist at DDB in London, where he worked for major pharmaceutical brands including Excedrin and OneTouch. Prior to his time at DDB, Simpson spent three years as a planner at freuds, a London-based full-service communications and public relations firm, managing global brands including Pepsi Max, Quaker Oats, Guinness, Asda and Mars. Simpson holds a Masters in Philosophy from Cambridge University and is a contributor to Huffington Post.

“I’m thrilled to be continuing my journey with DDB at our New York office,” said Simpson. “I look forward to growing with the team as a strategist and being a part of the exciting agency momentum.”

In his new position, Simpson will work across several agency accounts including multiple Unilever brands, OneTouch, Stat Strip and Topps.

Amanda Moreno, Social Strategist

Amanda Moreno joins DDB New York from R/GA, where she focused on digital and social-first initiatives for beauty giant L’Oreal Paris, and she’s also worked closely with Intermix, Calypso St. Barth and other names within the fashion and beauty space.

In her new role, Moreno will be working closely with the strategy team to manage campaigns, develop social content, and communicate directly with clients to execute social and content tactics for the brand like Neutrogena, Aveeno and Clean and Clear.

Moreno said, “Everyone knows DDB’s legacy on Madison Avenue, but it’s also a pivotal moment for pushing forward social and digital initiatives that inspire the consumer. I’m excited to contribute to some really iconic brands.”

Claudia Steer, Group Creative Director

Claudia joins DDB as Group Strategy Director, overseeing strategy for the Unilever and Hasbro accounts.

Claudia comes to us from Leo Burnett in Chicago. She most recently led the strategy for McDonald’s US brand initiatives, and played a key role on the team that helped grow the overall business for the agency over the past few years. She also worked on Sprint and the agency pro-bono client, the Greater Chicago Food Depository. During her time there, she championed several diversity initiatives, - No.2.66 and Blank Canvs – programs aimed at bringing nontraditional talent into advertising.

Prior to her time at Leo Burnett, Claudia was a part of the cultural anthropology team at Crispin Porter & Bogusky in Miami. There she brought trenchant human insights to clients as diverse as Coke Zero, Under Armour, Best Buy and Big Brothers Big Sisters of Miami. She has also spent time at StrawberryFrog New York.

As a former high school teacher, Claudia maintains a penchant for mentoring young people. She was recently recognized by MAFA Chicago as a Creative Catalyst for her work on diversity within advertising; she hopes to continue to nurture both young women and minorities both inside and outside of DDB. 

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2016-03-24 00:00:00
Young Minds for Gender Equality Aims to Flip the Status Quo of the Pay Gap in New Campaign Created by DDB New York https://www.adforum.com/agency/4978/press-releases/55700/young-minds-for-gender-equality-aims-to-flip-the-status-quo-of-the-pay-gap-in-new-campaign-created-by-ddb-new-york https://www.adforum.com/agency/4978/press-releases/55700/young-minds-for-gender-equality-aims-to-flip-the-status-quo-of-the-pay-gap-in-new-campaign-created-by-ddb-new-york Young Minds for Gender Equality Foundation (YM4GE), a youth-led 501c3 non-profit organization, is launching a unique – and intentionally ridiculous – online and social campaign in an effort to raise awareness and drive action about the gender pay gap. The campaign marks YM4GE’s official launch in the United States as the organization, originally founded in Mexico, aims to expand its footprint and spread its powerful message.

Titled “The Business Bulge,” the campaign delivers impact through awkward humor with a series of online videos, social posts and a campaign website. The first video in the series introduces the viewer to Clark Hoffman, a fictional character who has created – and is now trying to sell – a new product called “The Business Bulge,” a product that women can wear under their clothes in order to get paid equally to their male colleagues. The video ends with the tagline, “A bulge in your pants means a bulge in your wallet.”

“It’s a ridiculous solution to a ridiculous problem, and that’s what we want to convey,” said Icaro Doria, Chief Creative Officer of DDB New York. “We are inspired by YM4GE’s vision to empower both young women and young men equally to become the leaders of today. The goal of this campaign is to generate more conversation around pay equality for women in the workforce, help consumers learn more about the problem and find ways to tackle it.”

Campaign creative, facts about the wage gap and info on how to take action can be found on The Business Bulge website [www.GetABulge.com]. YM4GE has also tapped a number of influencers – celebrities and organizations – to join the cause and help drive action. Those include Women’s Entrepreneurship Day Organization and Chelsea Film Festival, among others.

The video series marks the first effort DDB New York has created for the new pro bono account, and was produced by Hank Perlman, the award-winning director who created one of ESPN’s most successful and influential campaign – “This is SportsCenter.”

Gerardo Porteny Backal, a 21-year-old entrepreneur and social innovator, co-founded and now serves as president of YM4GE. Porteny previously served as a consultant for global youth engagement at UN Women’s HeForShe solidarity movement for gender equality. Porteny started his first foundation when he was 16 years old and since then has advocated for gender equality in numerous public speaking presentations, from TEDx talks in London and Barcelona to panels in the Youth Assembly at the United Nations in New York.

Through “The Business Bulge” YM4GE is making a call to action for everyone to play a part on the solution for the gender pay gap. Students are invited to become YM4GE ambassadors and advocate on making gender equality a requirement in their schools' curriculum. Professionals are empowered to drive change inside their organizations with the support and consultation of the Foundation. To achieve these goals, YM4GE is igniting a coalition for NGOs in the field to share resources, knowledge and tools.

“YM4GE’s goal is to empower millennials to turn their ideas into action, and harness real world solutions for women empowerment and the achievement of gender equality,” said Porteny. “We are so excited DDB was able to create a campaign that flips the status quo – in a way that is culturally relevant and resonates with our audience using a language they understand.” 

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2016-03-24 00:00:00