Press Releases - DDB Worldwide Inc. - Adforum.com https://www.adforum.com/agency/4978/press-releases/rss DDB Worldwide Inc. Press Releases at Adforum.com en-us Adforum.com Copyright 2018 DDB San Francisco and Equality California Urge San Francisco to Ride With Pride https://www.adforum.com/agency/4978/press-releases/73744/ddb-san-francisco-and-equality-california-urge-san-francisco-to-ride-with-pride https://www.adforum.com/agency/4978/press-releases/73744/ddb-san-francisco-and-equality-california-urge-san-francisco-to-ride-with-pride San Francisco is a city that prides itself on its physical beauty, world-class food scene, and position as the technological center of the world. And from a cultural standpoint, few cities are more progressive or inclusive. At the heart of this is a deep connection with the LGBTQIA community and the Pride movement.

In honor of Pride Month, DDB San Francisco, in cooperation with Equality California, is launching a yearlong grassroots campaign to change the colors of the 6 MUNI train line to reflect the six colors in the order of the rainbow Pride flag - encouraging all who take the metro system to “Ride with Pride.”

The goal of the Ride with Pride campaign is to create a public groundswell of support for this initiative and drive people to sign an online petition. One signatures are collected backing the permanent change to the train line’s colors, the petition will be sent to the SF MTA in hopes of creating a new landmark that all San Franciscans can be proud of in time SF Pride 2019. The campaign stands as not only a celebration of Pride month, but also the city’s devotion to its citizens no matter their orientation.

In an effort to generate awareness about the petition, the Ride with Pride campaign will be launched on the Snapchat platform through augmented reality, in which users of the app can preview the exciting new colors for the MUNI maps via a unique QR code and through the app itself. Other campaign elements include a punchy promotional poster by famed illustrator Adrian Johnson which will appear in social channels and throughout the city and Ride with Pride ad placements created especially for Snapchat’s platform. There will also be a significant on-the-ground presence at this weekend’s SF Pride Parade. 

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2018-06-21 00:00:00
Kristie's Super Awesome Auction - Ends May 24! https://www.adforum.com/agency/4978/press-releases/73439/kristies-super-awesome-auction-ends-may-24 https://www.adforum.com/agency/4978/press-releases/73439/kristies-super-awesome-auction-ends-may-24 It's Christie's vs. Kristie's -- A famous Play-Doh sculpture at a big fancy auction house vs. a 7-year-old's Play-Doh sculpture she made in her playroom that she's auctioning on eBay.

Having seen the awe-inspiring sculpture on the news and in person, Kristie decided she could make one “just as amazing” and is auctioning it off on eBay to help raise money for children in need.

Christie’s Auction House recently sold the famous “Play-Doh” sculpture for $22,812,500. Kristie would like hers to go for a "bajillion dollars" and the current bid for her Play-Doh sculpture is $1,040!

Kristie’s Super Awesome Auction runs through Thursday, May 24 at 8pm! People can bid on Kristie’s Play-Doh sculpture here.

Profits from Kristie’s sculpture will go towards the non-profit organization Give Kids the World.

Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram.

Uproar! was the agency that created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.

The conversation around Kristie’s sculpture and initiative will fuel the long-held debate around modern art, which questions whether children could have “produced something just like it.” It’s also sure to spark interest in childhood creativity and show how far a child’s imagination can take them.

To learn more about Kristie and her Super Awesome Auction, watch this fun video.

Also, get a closer look at Kristie’s Play-Doh sculpture in this auction preview video. 

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2018-05-21 00:00:00
DDB San Francisco’s Scope of Work on Energy Upgrade California Expanded https://www.adforum.com/agency/4978/press-releases/73417/ddb-san-franciscos-scope-of-work-on-energy-upgrade-california-expanded https://www.adforum.com/agency/4978/press-releases/73417/ddb-san-franciscos-scope-of-work-on-energy-upgrade-california-expanded DDB San Francisco, part of Omnicom Group, announced today that they have been awarded additional responsibilities on Energy Upgrade California, an initiative committed to uniting Californians to reach the state’s energy goals and is supported by the California Public Utilities Commission.

DDB San Francisco’s new assignment will include developing and implementing a communications program to educate and inform Californians on the rollout of the new Residential Rate design program. This is a significant public awareness and engagement effort intended to communicate the importance of when and how Californians use energy. The campaign will roll out over the course of several years and employ a broad multi-channel strategic approach.

According to Mark Hansen, Managing Director, DDB San Francisco, “Rate Reform is an important initiative for Californians, and we’re honored to have been given this expanded role supporting Energy Upgrade California. It’s something that will play an important role in engaging residents and supporting the state’s ambitions for a cleaner California.”

DDB will lead and coordinate a fully integrated team of discipline specialists including advertising, digital, media, public relations, content marketing, multicultural marketing, and community engagement over the next few years. DDB is collaborating with several sister agencies across the Omnicom network including OMD, Ketchum, DDC, Alma, Tribal as well as other specialists.

In January 2017, DDB San Francisco was named agency of record for Energy Upgrade California. Since then, the agency introduced new Energy Upgrade California branding, launched an integrated repositioning campaign, and managed the initiative’s social media presence.

DDB has also developed opportunities to educate Californians about energy conservation via experiences and activations. Two key events where Energy Upgrade California had a presence were the Great American Eclipse and the Los Angeles Climate March.

In the last year, DDB has produced hundreds of pieces of content to help amplify the Energy Upgrade California message. An example includes a documentary series, Energy Heroes, that brings attention to the energy saving work of individual Californian residents and small business owners.

At the beginning of this year, DDB San Francisco was named agency of record for Symantec’s Norton and LifeLock consumer brands. The agency also welcomed Executive Creative Director Ben Wolan in January and brought on Whitney Ball as Head of Talent in March of this year.

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2018-05-17 00:00:00
McDonald’s Fresh Beef Burgers are so good celebrities are “Speechless” https://www.adforum.com/agency/4978/press-releases/73289/mcdonalds-fresh-beef-burgers-are-so-good-celebrities-are-speechless https://www.adforum.com/agency/4978/press-releases/73289/mcdonalds-fresh-beef-burgers-are-so-good-celebrities-are-speechless Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” 

Understanding that a deliciously irresistible burger can leave you at a loss for words, McDonald’s is introducing people to their new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign. Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless. 

Led by We Are Unlimited, in close partnership with The Marketing Store, Burrell, Alma, IW, Resolution and OMD, “Speechless” is an integrated campaign running broadcast, online video, radio, out of home, social media and in digital. Launching nationally on May 7th, work will run through the end of 2018. A few elements of the campaign worth noting are:

TV/Video

Charles Barkley, Gabrielle Union and John Goodman help describe customers’ reactions to the taste of McDonald’s hotter and juicier burger. Additionally, Luis Fonsi describes in Spanish just how good McDonald’s Quarter Pounder tastes in spots created for the Hispanic Market. The creative and production of these spots was led by Alma.  

YouTube Masthead with Closed Captioning

The “Speechless” masthead will feature Charles Barkley, Gabrielle Union and John Goodman, and uses YouTube’s closed captioning function in a way that no brand has done before. Normally closed captioning displays what someone is saying, but since eating McDonald’s Quarter Pounder has left the celebrities speechless, the closed captioning does the talking for them – revealing the overly expressive, entertaining explanation of the sensation. 

Snackable Social Content

“Speechless” content featuring Charles, Gabrielle and John will be delivered on Instagram, Snapchat and Facebook.

To excite audiences’ senses, short videos using a split screen approach and an ASMR-like technique with John Goodman showcase how McDonald’s burger is made from start to finish. These sensorial videos highlight how much hotter and juicier McDonald’s made their new 100% fresh beef Quarter Pounder. Facebook and Twitter users will be served John Goodman’s ASMR(ish) video, while people on Instagram and Snapchat will experience the ASMR-ish video through a series of sequenced videos within the “story” unit.

On the day of the launch, a playful unboxing video featuring Charles Barkley will be served to All US Twitter users when they open their feed. In the video, Charles has fun opening the new Fresh Beef Quarter Pounder, and after taking a big delicious bite the chatterbox is left speechless.

On Instagram, Charles, Gabrielle, and John share the deliciousness of McDonald’s juicier and hotter burger by handing off a Quarter Pounder to one another using a carousel format. It all ends with a delicious speechless moment. 

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2018-05-07 00:00:00
Volkswagen Canada Invites Drivers to take the All-New 2019 Jetta for a Joyride https://www.adforum.com/agency/4978/press-releases/73179/volkswagen-canada-invites-drivers-to-take-the-all-new-2019-jetta-for-a-joyride https://www.adforum.com/agency/4978/press-releases/73179/volkswagen-canada-invites-drivers-to-take-the-all-new-2019-jetta-for-a-joyride To introduce the All-New 2019 Jetta, Volkswagen Canada has launched a surprising, new campaign to highlight the refined features of the completely redesigned sedan, while also capturing how much fun it is to drive.

“The All-New Jetta has the quality, style and refined features of a luxury vehicle, which motivates drivers’ to get behind the wheel,” says Lynne Piette, director of marketing, Volkswagen Group Canada. “Our new campaign humorously demonstrates how the All-New Jetta inspires a drivers’ love of driving.”

The campaign’s centrepiece film shares the adventure of a mature man sneaking out of his house to pick-up his friends for a late-night joyride in the All-New Jetta.

Developed by DDB Canada, versions of the campaign film appear on television, online and in cinemas across the country. Six-second social vignettes from the film are being shared on Facebook, as well as 15-second digital videos that highlight some of the new features available in the All-New Jetta. Features include: Available Ambient Lighting; a Rail 2 Rail sunroof; Available Beats® Premium Audio; Available vented cooling seats, smart monitoring, Eco Mode and LED front, back and day-time running lights. Campaign creative also includes out of home, social and digital advertising, a Pressboard sponsorship and dealership advertising with media buying and planning by Touché.

For the film’s soundtrack, a content partnership with Universal Music Group was created, which features a remix of Party All The Time by Canadian indie band The Elwins. The partnership also includes behind-the-scene footage of the track’s recording and other content being shared on the band’s social channels.

While prelaunch activities commenced last fall, the niche advertising campaign targeting loyalty customers and conquest audiences kicked-off on April 2, 2018 to generate excitement and lead generation for the All-New Jetta, which will be available at the beginning of May. To learn more about the 2019 All-New Jetta and to sign up for updates, click here

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2018-04-25 00:00:00
Cotton’s got your back during uncomfortable moments in campaign by DDB New York https://www.adforum.com/agency/4978/press-releases/73178/cottons-got-your-back-during-uncomfortable-moments-in-campaign-by-ddb-new-york https://www.adforum.com/agency/4978/press-releases/73178/cottons-got-your-back-during-uncomfortable-moments-in-campaign-by-ddb-new-york With a new tv and digital national campaign, DDB depicts uncomfortable moments in four humorous 15 second ads for Cotton Incorporated. Intentionally fast-paced to defend against the consumer’s ever shrinking attention span, the featured scenarios (which you can see in a YouTube playlist here) include:

Disaster Date - a woman grows increasingly uncomfortable as her date begins to point out tattoos dedicated to his ex-girlfriends
Sketchy Situation - a news anchor grows ill at ease while reporting on a Peeping Tom that looks surprisingly like him
Meme - a woman’s embarrassing fall goes viral and sweeps the Internet
First Day Fail – a series of workplace face-plants gets a woman's first day on the job off to an awkward start

Each spot closes with a voiceover reminding us that while various things in life - dating, going viral, becoming a suspect - can feel uncomfortable, your clothes shouldn’t. Cotton. The Fabric of our Lives®.

The campaign builds off the insight that we are living in uncomfortable times. Less sleep, more stress. Less cruise-control, more traffic. The truth is, we feel uncomfortable more and more often these days. Cotton owns comfort…it makes you look good and feel good. So, during uncomfortable moments, cotton’s got your back. You’ll always be physically comfortable in cotton.

Disaster Date, the first spot is running on Network and Cable, and all four spots will run across digital networks and eventually social. 

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2018-04-25 00:00:00
DDB San Francisco shines a light on saving energy with an alternative ad https://www.adforum.com/agency/4978/press-releases/73156/ddb-san-francisco-shines-a-light-on-saving-energy-with-an-alternative-ad https://www.adforum.com/agency/4978/press-releases/73156/ddb-san-francisco-shines-a-light-on-saving-energy-with-an-alternative-ad DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message.

Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasized the need for every Californian to make an effort to save energy. 

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2018-04-24 00:00:00
DDB Chicago Promotes Mel Routhier to Executive Creative Director https://www.adforum.com/agency/4978/press-releases/72730/ddb-chicago-promotes-mel-routhier-to-executive-creative-director https://www.adforum.com/agency/4978/press-releases/72730/ddb-chicago-promotes-mel-routhier-to-executive-creative-director DDB Chicago today announced the promotion of Mel Routhier to Executive Creative Director from her previous position of Group Creative Director. Routhier and fellow ECD Colin Selikow will both report to DDB Chicago CCO John Maxham. With her promotion to ECD, Routhier will continue overseeing the creative for State Farm, one of the agency’s largest accounts, and driving best-in-class work for DDB Chicago.

Regarding Routhier’s new role Maxham said, “Mel’s appointment to ECD could not be more well deserved. She has consistently proven herself to be indispensable to State Farm and the agency as a creative leader, and I am delighted to further recognize her achievements with this promotion.”

Over the past several years, Routhier has been an instrumental creative force behind some of the agency’s most successful efforts. In 2016 she was integral to developing and introducing State Farm’s new tagline, “Here to help life go right,” as the agency went on to defend and consolidate the account in 2015. This was the brand’s first new tagline in nearly sixty years. Most recently, Routhier took home a Lion at the 2017 Cannes Lions Festival of Creativity for her work on State Farm’s “Following” campaign.

“I couldn’t be more excited or humbled to continue to play a role in helping build such an iconic brand. We have a lot of great work ahead of us, and operating in this role will be an exciting new step in my adventures with DDB,” said Routhier.

Routhier has called Chicago her home for the entirety of her 19-year career in advertising. She has already been recognized as among the top female talent at DDB through her invitation to participate in DDB Worldwide’s Phyllis Project, an agency-wide program committed to encouraging outstanding female creative leaders. Prior to DDB she worked for over a decade at Leo Burnett for some of the world’s most prestigious brands, including Kellogg’s, P+G, Disney and the US Army. Routhier’s work has received top honors at the major industry shows, including awards from Cannes, the London International Awards, Clios, Effies, Lürzer’s Archive, Communication Arts, ADDYs, REGGIEs, and the Chicago Advertising Federation. 

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2018-03-26 00:00:00
DDB San Francisco Hires Whitney Ball as VP, Head of Talent https://www.adforum.com/agency/4978/press-releases/72713/ddb-san-francisco-hires-whitney-ball-as-vp-head-of-talent https://www.adforum.com/agency/4978/press-releases/72713/ddb-san-francisco-hires-whitney-ball-as-vp-head-of-talent DDB San Francisco announced today the hire of Whitney Ball as a Vice President and Head of Talent, effective immediately. She brings more than 20 years of executive human resources experience to DDB San Francisco and is a key addition to the agency’s leadership team. In her new role, Ball will be responsible for leading the agency’s strategic human resources and recruitment efforts, talent operations, and culture development. Ball will report to DDB San Francisco Chief Operations Officer Valerie Bengoa.

Britt Hayes, Chief People Officer for DDB North America, stated, “With the recent momentum in San Francisco, finding and nurturing the best talent is at the core of our proposition and is fundamental to future growth. Whitney’s experience, connections, and reputation are unmatched in the Bay Area, and in turn position DDB well in one of the most competitive and unique talent markets.”

For the last nine years Ball has been a human resources consultant, helping companies in a broad range of sectors design and implement people strategies, solutions, and programs that align with each unique organization’s business needs. She has worked with a number of different Bay Area agencies varying in size and specialty, including Camp+King, BOCA Communications, Jack Morton, and Voice Box Creative.

In addition to being a consultant, Ball was Vice President, Human Resources, at EVB, where she was responsible for building and designing the HR infrastructure for the agency. Prior to that, Ball spent 12 years at Young & Rubicam (Y&R). She began in Y&R’s New York office and was later tapped to oversee HR at Y&R’s San Francisco office. After two years, Ball’s role expanded, and she became the HR leader and business partner responsible for HR services for Y&R San Francisco, Wunderman, and Mediaedge:CIA.

“I’m thrilled to be joining DDB San Francisco and to be a part of this incredible legacy brand, and broad network of talent,” Ball said about her new role.

Ball’s hire follows DDB San Francisco’s announcement that Ben Wolan has joined the agency as Executive Creative Director. Additionally, the San Francisco office has expanded client relationships with Symantec to include both the LifeLock and Norton consumer businesses, and recently won a new project for Energy Upgrade California, the multimillion-dollar statewide initiative. 

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2018-03-26 00:00:00
We Are Unlimited Deepens Creative Bench with Award-Winning Creative Talent https://www.adforum.com/agency/4978/press-releases/72527/we-are-unlimited-deepens-creative-bench-with-award-winning-creative-talent https://www.adforum.com/agency/4978/press-releases/72527/we-are-unlimited-deepens-creative-bench-with-award-winning-creative-talent We Are Unlimited, McDonald’s designated advertising agency, announced today that it has hired Chris Moreira and Mark Schöller as Executive Creative Directors. In their new roles, Moreira and Schöller will be responsible for creating work for McDonald’s U.S. business. Both will report to the agency’s Chief Creative Officer, Toygar Bazarkaya.

Bazarkaya, now eight months into his job as Chief Creative Officer at We Are Unlimited, said, “We are building a new agency model, which combines great talent with a great brand and one great ambition. Chris and Mark are the kind of people who love the idea of building something new, and their leadership will help us create groundbreaking work across the board.”

Most recently, Moreira and Schöller were Executive Creative Directors at Saatchi & Saatchi New York, where they were the lead creatives on such accounts as Head & Shoulders, Charter Spectrum, GSK, Tecate, and General Mills, and contributed to Saatchi & Saatchi being named Creativity’s Comeback Agency of the Year in 2016. The pair met in Australia and have been working steadily together for 10 years at top agencies across the world, including JWT Sydney, Leo Burnett Sydney, and Crispin Porter + Bogusky Miami. Moreira and Schöller have partnered on creative work for a variety of big name brands, among them P&G, Walmart, Kellogg’s, Smirnoff, Canon, Best Buy, Subaru, Olympus, and Bundaberg Rum. The team’s work has been highly recognized at many of the industry’s top award shows, including Cannes, Clios, D&AD, Effies, One Show, and Webbys.

The agency also hired Associate Creative Directors Augustus Sung and David Stevanov, formerly of Ogilvy Singapore. Together Sung and Stevanov have won more than 140 accolades from the Cannes Festival of Creativity, The One Show, London International Awards, and the D&AD, among other top award shows. In 2016 Sung was chosen to represent Singapore in the South of France in the Film category of the Mediacorp Young Lions, and was also honored as the Young Copywriter of the Year at the Creative Circle Awards. Stevanov is the youngest creative to ever judge the D&AD awards.

Additionally, Bazarkaya recruited Kristen Manias and Allison Bulow to join We Are Unlimited. Most recently, the creative partners were at mcgarrybowen, working across a number of different clients, including Disney Parks, Oscar Mayer, Burt’s Bees, and BRITA. Late last year Manias and Bulow launched Burt's Bees' "True Force of Nature" campaign—the brand's global master brand platform, which lives across every category of the business. Before mcgarrybowen, Bulow worked on Walmart at Saatchi & Saatchi, as well as on Cheerios, Tide, Luvs, and Pampers.

Moreira and Schöller, Sung and Stevanov, and Manias and Bulow are the latest creative teams to join We Are Unlimited’s stable of specialists. Since opening its doors in January 2017, the agency has already won its first Cannes Lion and created some of the industry’s most buzzed-about work for McDonald’s. 

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2018-03-15 00:00:00
Real State Farm’s Agents Are Here to Help _____Go Right https://www.adforum.com/agency/4978/press-releases/72525/real-state-farms-agents-are-here-to-help-_____go-right https://www.adforum.com/agency/4978/press-releases/72525/real-state-farms-agents-are-here-to-help-_____go-right State Farm’s “Here to Help _____ Go Right” campaign has launched nationally today. The next chapter in the “Here to help life go right” brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe.

Created by DDB Chicago, “Here to Help ___ Go Right” is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm—and their many agents—are there to help when misfortune strikes.

In each spot, the blank is filled in with a new story—a new way to define life—demonstrating the breadth of ways State Farm can help it go right. Before they launch on March 15, you can watch all the videos by clicking below --

· “Pothole”: watch agent Benjamin Raymond help his customer deal with the damage to his car from an infamous pothole.

· “She-Shed”: see how agent Zach Bay assures his customer that her “she-shed” is covered after being struck by lightning.

· “Sir Robert”: watch agent Robert James show his young customer how State Farm is here to help in many different of life.

· “Awkward Photo”: watch as agent Oumar Sylla practically becomes an extension of his customer’s family as he shows them all the ways State Farm will be there to protect their home.

· “Shopping Cart”: watch agent Nora Vaden Holmes demonstrate the various situations in which State Farm is there to protect your vehicle, from runaway shopping carts to newly-minted teenage drivers.

Across all of the films, the message is clear: State Farm is more than just another insurance company. With the brand’s empathetic approach, agents help customers’ lives go right in countless ways. It’s what separates State Farm from the rest of the category and what inspired this new “Here to Help __ Go Right” creative platform.

“Here to Help __ Go Right” will run nationally across broadcast, OLV, radio, social and digital, starting March 15. “Pothole” ran during the season finale of “This is Us” on March 13. 

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2018-03-15 00:00:00
DDB MADRID RENEWS THEIR CREATIVE HEADS https://www.adforum.com/agency/4978/press-releases/72157/ddb-madrid-renews-their-creative-heads https://www.adforum.com/agency/4978/press-releases/72157/ddb-madrid-renews-their-creative-heads DDB Madrid renews their creative direction and strongly betting on creativity and technology. Daniel Rodríguez and Nerea Cierco have promoted from Creative Directors to Executive Creative Directors, and Alfredo Vaz is the new Head of Art of Madrid´s office.
“This is the best moment to bet on our talent and brave ideas,” explains José María Roca de Viñals. “And it couldn’t be a better team than Daniel Rodríguez, Nerea Cierco and Alfredo Vaz to inspire our clients and teams.”


Since 2008, Daniel Rodríguez has worked for DDB’s accounts, like Audi, Volkswagen, BBVA, Movistar, Hasbro and Davidelfín. He is also known because of others successfully campaigns such as “Holograms for Freedom”.
Nerea Cierco joined DDB two years later, in 2010, to inspire the company through a digital level, first in Barcelona and since 2013 at Madrid´s office. She has worked for Audi, Volkswagen, Telefónica, Davidelfín and BBVA accounts.
In 2015, Alfredo Vaz joined DDB Madrid as Art Director after five years working for Draft FCB as Head of Art and Art Director. Repsol, Heineken, McDonald’s, Leroy Merlin, Havaianas, BBVA, Telepizza and Davidelfin are some examples of brands he had worked for. 


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2018-02-14 00:00:00
Omnicom Group Names Wendy Clark Global President and CEO of DDB Worldwide; Chuck Brymer Transitions to Chairman Role https://www.adforum.com/agency/4978/press-releases/72052/omnicom-group-names-wendy-clark-global-president-and-ceo-of-ddb-worldwide-chuck-brymer-transitions-to-chairman-role https://www.adforum.com/agency/4978/press-releases/72052/omnicom-group-names-wendy-clark-global-president-and-ceo-of-ddb-worldwide-chuck-brymer-transitions-to-chairman-role Omnicom Group Inc. (NYSE: OMC) President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.

“After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,” said Chuck Brymer, Chairman, DDB Worldwide. “She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work.”

Under Clark’s leadership as CEO of DDB North America, the agency has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald’s in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.

In addition to leading her approximately 2,000-plus team across 17 offices, Clark launched “DDB Flex” – an operating model that creates bespoke, cross-agency, integrated teams based on clients' businesses.

On the talent front, Clark has pushed gender and diversity boundaries with the introduction of initiatives such as “Talent Has No Gender” and unconscious bias training. In 2017, Ad Age named Clark “Executive of the Year” based on her professional success over a 12-month period.

Commenting on her new position, Clark said, “I’ve loved every minute of the last two years with our DDB North America team and clients creating the resurgence of this majestic, important agency. To now have the opportunity to follow Chuck’s legacy of leadership and work with our global teams and clients is both humbling and exciting.”

In his new role of Chairman, Brymer will continue to serve the company while taking on added responsibilities within Omnicom.

John Wren, President and CEO of Omnicom, added: “During his tenure as CEO of DDB, Chuck has successfully grown DDB as not only one of the most creative agencies in the advertising industry but also a leading network for CRM, retail activation, branding, and digital services around the globe.”

He continued, “At Omnicom, we recognize the importance of succession planning, and Chuck and I knew that Wendy would be the right person to take the helm of DDB. Her experience leading DDB North America coupled with her expertise as a leading marketer makes this a seamless leadership transition that will build upon DDB’s capabilities and reputation as a leader in the business.”

Clark joined the agency in 2016, from Coca-Cola North America, where she was President, Sparkling Brands and Strategic Marketing. Previously, she served as Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of all Coca-Cola's Sparkling brands. Before joining Coca-Cola in 2008, she was Senior Vice President, Advertising for AT&T.

In 2017 DDB Worldwide took home Network of the Year at Eurobest for the fifth consecutive year, and adam&eveDDB was named Agency of the Year at multiple awards shows, among other recognitions. The Network was awarded nearly 100 Cannes Lions and won the business of a number of new clients including EA Sports, Puma, IKEA, Kellogg’s, State Farm, and Virgin Air to name a few. In addition, DDB Worldwide launched the Phyllis Project in 2017, which recognizes the global network’s incredible female creative leaders and helps to progress their careers, further cementing the agency’s commitment to finding and fostering the best talent in the industry. 

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2018-02-07 00:00:00
GO Transit Crowdsources its Riders’ Etiquette Concerns for New Book on Passenger Protocol https://www.adforum.com/agency/4978/press-releases/71576/go-transit-crowdsources-its-riders-etiquette-concerns-for-new-book-on-passenger-protocol https://www.adforum.com/agency/4978/press-releases/71576/go-transit-crowdsources-its-riders-etiquette-concerns-for-new-book-on-passenger-protocol Today, GO Transit unveiled a cheeky new book to address the top etiquette issues annoying its riders. Inspired by personal stories from concerned GO riders, the book, “Unwritten Rules of Public Transit Etiquette Written Down,” is part of an ongoing initiative to help the public transit service deliver a comfortable ride for all its commuters. The evolved campaign follows the success of the 2016 etiquette campaign, which further to a GO Transit rider survey, resulted in a 36 per cent drop in bad behavior.

“Bad rider etiquette is something GO Transit doesn’t take lightly and is committed to continually improve,” says Paula Edwards, vice president, customer service delivery, GO Transit. “To demonstrate that we’re always listening and to better engage with our riders, the evolved campaign provides riders with a platform to contribute to the conversation and be part of the solution.”

Knowing people tend to turn to social media to voice their concerns, last fall, GO Transit encouraged riders to share their most irksome etiquette complaints on Facebook and Twitter and to offer up their own suggestions and solutions. Riders who included @GOTransit and #etiquettefail in their post were eligible to win a free Presto card. GO Transit also partnered with Greater Toronto Area-based influencers, who also ride GO, to amplify the message and encourage rider participation.

“There’s an unspoken code of conduct for those riding the GO, and riders feel upset when it’s violated,” says Paul Wallace, executive creative director, DDB Canada Toronto. “This campaign allows GO to acknowledge and address riders’ frustrations and take action on their behalf in a fun, fresh and approachable way.”

The top courtesy concerns are addressed in a 100-page book of carefully curated etiquette lessons and tutorials that is available to download for free. The lessons also appear in social posts and print executions appearing in GO Transit trains, buses and stations, and available as shareable illustrated content empowering riders to promote proper transit etiquette, and to continue their conversations with GO Transit. 

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2018-01-24 00:00:00
DDB New York Appoints Longtime Duo to Lead Creative https://www.adforum.com/agency/4978/press-releases/71569/ddb-new-york-appoints-longtime-duo-to-lead-creative https://www.adforum.com/agency/4978/press-releases/71569/ddb-new-york-appoints-longtime-duo-to-lead-creative DDB New York, part of Omnicom Group (NYSE: OMC), announced today the appointment of Lisa Topol and Derek Barnes as Co-Chief Creative Officers, effective March 2018. The team will be responsible for leading the agency’s creative department across a range of clients including Unilever, PepsiCo, Henkel, J&J, Merck, Tribeca Enterprises, Mars, and Cotton Inc. The pair will report to Ari Weiss, Chief Creative Officer of DDB North America.

Weiss commented, “Lisa and Derek have had careers that would make any creative jealous. To have one creative leader of their caliber is a blessing. To have them both feels like cheating.”

Before joining DDB New York, Topol and Barnes spent four years at Grey working across multiple clients such as NFL, TNT Networks, Best Buy and Bose. Both as a team and individually, they’ve been recognized at Cannes, One Show, D&AD, Clios and Effies. Having met at Wieden + Kennedy, New York, while working on Nike, Jordan and ESPN, they found that working together amplified and complemented both their creativity and their business acumen.

Chris Brown, President and Chief Executive Officer of DDB New York, stated, “This is really exciting news for us all at DDB NY. They have a great track record of success, are strong collaborators, and understand the modern creative landscape. We’re delighted they are bringing their creativity, passion and energy to the agency.”

Named one of the top 30 creative women in advertising by Business Insider, Topol has an impressive resume, with leadership creative experience at several top agencies. In addition to Grey, Wieden and Oglivy, she spent three years as GCD at TBWA\Chiat\Day, where she led the creative teams on several brands, including the teams that produced Gold Lion-winning work on Wheat Thins and Keep a Child Alive. She also wouldn’t say no to a good tampon campaign, and changed the game with her ideas for U by Kotex at JWT.

Prior to teaming up with Topol in 2013 at Grey Group, Barnes was Creative Director at Anomaly on the global Budweiser account. In his previous years at Wieden + Kennedy in both Portland and New York, he worked as a creative director on ESPN and Brand Jordan and on some of the world’s most highly recognized brands, including Nike, Miller beer and Diet Coke.

Topol said, “Coming to DDB is a no-brainer when you look at the incredible team you’ll have by your side. You can try to genetically modify all you want, but creativity is in the DNA or it isn’t. And here, it’s pouring out of every surface, every conversation and even out of that slightly crooked painting of Bernbach on the wall.”

Barnes added, “In our years together, Lisa and I have not only learned how to amplify
our partnership, but we’ve learned how to spot other great partnerships as well. Thirty seconds after sitting with Wendy, Ari, Eric and Chris we knew instantly that these four are in sync, on a mission and rapidly transforming the network. And they’re pretty good at finishing each other’s sentences, too.”

In 2017 DDB New York won six out of nine new business pitches, including Persil, All and Amgen, among others; and took home six Cannes Lions for GunxGun and Wildlife Conservation Film Festival. 

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2018-01-23 00:00:00
James Lou Joins We Are Unlimited as Chief Strategy Officer https://www.adforum.com/agency/4978/press-releases/71536/james-lou-joins-we-are-unlimited-as-chief-strategy-officer https://www.adforum.com/agency/4978/press-releases/71536/james-lou-joins-we-are-unlimited-as-chief-strategy-officer We Are Unlimited (UNLTD), part of DDB Worldwide and Omnicom Group (NYSE: OMC), announced the appointment of James Lou to the position of Chief Strategy Officer. Lou is Eric Zuncic’s first hire since Zuncic started as Chief Strategy Officer of DDB North America in October 2017. Effective early February, Lou will report directly to Chief Executive Officer Mark Mulhern and lead UNLTD in partnership with Chief Creative Officer Toygar Bazarkaya and the executive team.

“James is that rare breed of strategist who is obsessed with insights and creativity, but fluent in the dozens of new data sources that the advertising world is scrambling to keep up with these days,” Zuncic stated. “He is the ‘strategist of the future,’ running the engine of what many consider to be the Agency of the Future at UNLTD – it’s a perfect fit.”

“I am excited to join such a talented team at UNLTD. I look forward to taking our integrated data-driven model to the next level and helping our agency define what the Agency of the Future can do for our client’s business,” Lou said.

Lou joins UNLTD from BBDO New York, where he led the strategy on AT&T’s Corporate and Business Solutions divisions. In this role, he oversaw the agency’s strategic capabilities, which fuel the creation of cross-channel ideas across the consumer ecosystem. Upon joining BBDO in 2015, Lou’s focus was to mine for insights and integrate media, analytics and creativity to develop a full-funnel customer journey for AT&T.

Prior to BBDO, Lou served as Executive Vice President, Chief Strategy Officer, of Havas Chicago, and Co-Chief Strategy Officer of Havas North America. For four years, he oversaw all integrated strategic and analytic services for the agency, working across a range of clients including CITI Financial, DISH, Reynolds, Hefty, Sears (Kenmore, Craftsman, Diehard, Assurelink), Cracker Barrel, Wingstop, Terminix, AARP, AB Inbev, Jim Beam, Sony PlayStation Network and Activision.

According to Mulhern, “Strategists should be the consumers’ representatives in the agency model. James is the perfect person to lead planning at UNLTD, given his fluency in generating business-building insights at the human-driven, one-on-one level, as well as the data-driven, millions-of-people level.”

Over the course of his 20-year career, Lou’s ability to inspire and develop groundbreaking creative ideas for work in the U.S. and globally has been recognized with 31 EFFIE awards and 34 Cannes Lions. He has also helped drive organic growth and contributed to numerous new business wins, including BBDO Hearts & Science garnering all of AT&T’s U.S. media and creative business in 2016. Additionally, Lou is a known thought leader and has been featured as a consumer expert on CNBC and FOX News, as well as a final-round judge of the EFFIES every year since 2006. 

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2018-01-19 00:00:00
DDB San Francisco Taps Award-Winning Ben Wolan for Executive Creative Director Role https://www.adforum.com/agency/4978/press-releases/71535/ddb-san-francisco-taps-award-winning-ben-wolan-for-executive-creative-director-role https://www.adforum.com/agency/4978/press-releases/71535/ddb-san-francisco-taps-award-winning-ben-wolan-for-executive-creative-director-role DDB San Francisco has announced that Ben Wolan will become Executive Creative Director, effective immediately. In his new role, Wolan will be partnering with Managing Director Mark Hansen and work closely with DDB Chicago’s Chief Creative Officer, John Maxham, to oversee the agency’s creative department across various clients on the West Coast, including Symantec, Energy Upgrade California, and BJ’s.

Ari Weiss, Chief Creative Officer of DDB North America, stated, “Ben is as nice as he is good. He's won two Grand Prix at Cannes, Best of Show at One Show, and the Grandy at the ANDYs. I guess that makes him really, really, really nice.”

Before joining DDB, Wolan served as Creative Director at Goodby Silverstein & Partners, running the Doritos and NBA accounts. Prior to GS&P, Wolan worked at Droga5, where he created the “Day One” Prudential campaign, which took home the Integrated Gold Lion at Cannes and was included in TED’s Ads Worth Spreading. Prior to that he spent five years at 215 McCann, where he helped create various award-winning pieces, including the seminal Halo 3 “Believe” campaign, which earned every top honor at all the major award shows.

“DDB is one of the great iconic agency brands and I’m thrilled to be a part of its resurgence here in San Francisco,” said Wolan.

Wolan joins DDB San Francisco following the agency win of the consolidated Symantec consumer business, which includes the LifeLock and Norton brands, at the end of 2017. Additionally, the San Francisco office recently consolidated its Energy Upgrade California business, a multimillion-dollar statewide initiative supported by the California Public Utility Commission, PG&E, SDG&E, SCE, and SoCal Gas to promote energy efficiency across the state, with a major new project. 

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2018-01-19 00:00:00
New McDonald's campaign demonstrates the choice and control new $1 $2 $3 Dollar Menu provides https://www.adforum.com/agency/4978/press-releases/71626/new-mcdonalds-campaign-demonstrates-the-choice-and-control-new-1-2-3-dollar-menu-provides https://www.adforum.com/agency/4978/press-releases/71626/new-mcdonalds-campaign-demonstrates-the-choice-and-control-new-1-2-3-dollar-menu-provides During the recent award shows, you may have watched an ad featuring Chrissy Teigen ordering off McDonald’s new $1 $2 $3 Menu. The Chrissy spot is part of an all-encompassing effort to introduce McDonald’s $1 $2 $3 Dollar Menu. All the campaign’s creative – both above and below the line — is meant to demonstrate to consumers that value is back at the quick service restaurant.

Led by We Are Unlimited, in close partnership with embedded retail agency The Marketing Store and PR Agency Golin, the campaign is completely through the line. From the TV ads to the in-store tray liners, every element of the campaign is integrated and designed around the consumer.

Normally within the value category, customizing and not spending a lot of money are at odds with each other. But the innovative McDonald’s $1 $2 $3 Dollar Menu offers multiple options in each price point, allowing a very customizable selection. It gives the consumer choice and control through the variety of the menu. The creative running across broadcast, online video, radio, out of home, social media, and in digital drives awareness and shows how the McDonald’s $1 $2 $3 Dollar Menu fits into everyone’s life no matter the situation.

Click below to watch some of the new work:
Office Kleptos
Grocery Store
Tailgate
Expensive Hardware
Playdate
Chrissy Teigen’s $1 $2 $3 Dollar Menu Run 

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2018-01-18 00:00:00
DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays https://www.adforum.com/agency/4978/press-releases/71344/ddb-chicago-and-state-farm-encourage-you-to-keep-giving-after-the-holidays https://www.adforum.com/agency/4978/press-releases/71344/ddb-chicago-and-state-farm-encourage-you-to-keep-giving-after-the-holidays The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through “Don’t You,” a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round.

Watch “Don’t You” here: https://www.youtube.com/watch?v=ceK5ukiw6cc

"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season. This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work.

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support. 

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2018-01-02 00:00:00
Eric Zuncic to Join DDB North America as Chief Strategy Officer https://www.adforum.com/agency/4978/press-releases/69737/eric-zuncic-to-join-ddb-north-america-as-chief-strategy-officer https://www.adforum.com/agency/4978/press-releases/69737/eric-zuncic-to-join-ddb-north-america-as-chief-strategy-officer DDB North America announced today that Eric Zuncic will join the North American Leadership Team as Chief Strategy Officer effective October 2, 2017. Zuncic, a Harvard Business School graduate, joins DDB from Crispin Porter + Bogusky where he spent almost two and half years as Chief Strategy Officer for all of its North American offices.

“This final hire of Eric as Chief Strategy Officer puts the last puzzle piece in place,” said Wendy Clark, Chief Executive Officer of DDB North America. "Our North American leadership team is complete and encompasses some of the most impressive talent working in our industry. We are incredibly excited for Eric to join us and hit the ground running.”

Reporting to Clark, Zuncic will oversee strategy for all DDB North America offices as well as We Are Unlimited, the bespoke agency launched for McDonald’s U.S. business earlier this year.

“Ask the best creatives in the world and they will tell you their dirty little secret is to find the best strategists in the world and to hold on for dear life. Eric is one of those strategists, and lucky for me there's lots to hold onto,” commented Ari Weiss, Chief Creative Officer of DDB North America.

Prior to joining CP + B, Zuncic spent over three years at Mekanism, where he oversaw strategy on accounts including Method, Pepsi, and Ben & Jerry’s. Earlier, he was Director of Strategy and Innovation at the Brand Union. Before going agency side, he worked for Unilever and Geico.

"I've always admired the creative legacy of DDB and am thrilled to partner with Wendy, Ari and the extended North America Leadership Team to continue the resurgence of this iconic agency,” said Zuncic.

The hire of Zuncic completes DDB North America's leadership team with Clark, Weiss and Chief People Officer Britt Hayes at the helm of the agency.

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2017-09-07 00:00:00
DDB Chicago Welcomes Globally Recognized Producer Matt Blitz https://www.adforum.com/agency/4978/press-releases/65602/ddb-chicago-welcomes-globally-recognized-producer-matt-blitz https://www.adforum.com/agency/4978/press-releases/65602/ddb-chicago-welcomes-globally-recognized-producer-matt-blitz DDB Chicago, part of Omnicom Group (NYSE: OMC), announced today the appointment of Matt Blitz to Senior Vice President, Executive Producer. With more than twenty years of production experience, Blitz has executed creative ideas, spanning platforms and disciplines, that have garnered global recognition and attention. He will report to DDB Chicago’s Chief Production Officer, Diane Jackson.

Blitz’s arrival at DDB Chicago supports the agency’s commitment to investing in and attracting top creative talent. DDB Chicago’s Chief Production Officer Diane Jackson and Chief Creative Officer John Maxham have been focused on cultivating a creative team of inventors, storytellers and artists with a depth and breadth of skills that can deliver innovative ideas.

Blitz has received accolades across every major award show including, Art Director’s Club, D&AD and the One Show. Most recently, Blitz won seven lions at this year’s Cannes Festival of Creativity for Samsung’s “Ostrich.”

“I am delighted to have Matt join DDB. With creative talent at the heart of our business model, Matt will have the opportunity to create a meaningful impact on our client's business,” said Jackson about Blitz’s hire.

Blitz joins DDB Chicago from Leo Burnett where he was an SVP, Executive Producer and led production globally on the Samsung account. Additionally, he was responsible for managing the production teams for Nintendo, Esurance, and UnitedHealthcare among other brands. Prior to joining the agency world, Blitz worked as assistant director on several films and multiple television series, giving him a sense of production not usual to most advertising producers. 

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2017-07-19 00:00:00
Cotton and DDB New York unite Americans in commonalities with 4th of July video https://www.adforum.com/agency/4978/press-releases/65439/cotton-and-ddb-new-york-unite-americans-in-commonalities-with-4th-of-july-video https://www.adforum.com/agency/4978/press-releases/65439/cotton-and-ddb-new-york-unite-americans-in-commonalities-with-4th-of-july-video This Independence Day Cotton encourages you to reach out with a hug instead of a ‘dislike.' Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.

The new ‘The United of America’ digital video and social campaign by DDB New York launched on July 3 and will extend throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.

You can view the video on YouTube here: https://youtu.be/kMJBO2_CcTw

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2017-07-05 00:00:00
Persil ProClean Names DDB New York Agency of Record https://www.adforum.com/agency/4978/press-releases/65241/persil-proclean-names-ddb-new-york-agency-of-record https://www.adforum.com/agency/4978/press-releases/65241/persil-proclean-names-ddb-new-york-agency-of-record Persil ProClean®, a premium laundry detergent made by Henkel in North America, announced today that DDB New York has been appointed to Agency of Record. Effective this month, the agency will be responsible for advertising for the full range of Persil products in North America. The account was awarded after a competitive review and expands on DDB New York and Henkel’s relationship following the ALL® AOR assignment in March 2017.

Chris Brown, Chief Executive Officer of DDB New York, said “This is a great win for DDB NY. Persil is a brand with huge ambitions and we are thrilled to work with the team.”

“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” says Lora Van Velsor, Head of Laundry Cleaning Marketing at Henkel.

The new partnership with Persil ProClean builds on DDB New York’s recent new business momentum with announcements for Tribeca Film Festival and ALL earlier in the year. In addition, the agency gears up for the Cannes Lions International Festival of Creativity later this month with a range of award-winning campaigns such as Wildlife Conservation Film Festival’s Dream, Tribeca’s See Yourself in Others, and Gun by Gun. 

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2017-06-14 00:00:00
DDB North America Appoints Britt Hayes Chief People Officer https://www.adforum.com/agency/4978/press-releases/64808/ddb-north-america-appoints-britt-hayes-chief-people-officer https://www.adforum.com/agency/4978/press-releases/64808/ddb-north-america-appoints-britt-hayes-chief-people-officer DDB North America announced the appointment of Britt Hayes as Chief People Officer. In this newly created role, Hayes will report to Chief Executive Officer Wendy Clark, working closely with leaders from the network’s 17 North American offices to oversee all talent and development programs, diversity and inclusion initiatives, and recruitment for the agency.

Hayes brings 18 years of experience in agency recruitment and creative management to DDB, having worked for some of the world’s largest and most awarded networks. It was Hayes’ success in both attracting and developing agency talent that landed her on The Adweek 50 list of top influencers.

Hayes joins DDB from Grey Group, where she has been managing creative talent and operations for the network’s flagship New York office as Executive Director, Creative Management. Prior to Grey, Hayes was Worldwide Head of Creative Talent at J. Walter Thompson.

Previously, Hayes spent 12 years at McCann as Senior Vice President/Director of Creative Services, where she was responsible for managing the creative department and recruiting across McCann Worldgroup in San Francisco, including McCann Erickson, T.A.G., and MRM. She began her career at McCann New York.

The executive appointment follows DDB North America’s recent new hires: Ari Weiss as Chief Creative Officer, and Toygar Bazarkaya as Chief Executive Officer of We Are Unlimited. 

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2017-05-11 00:00:00
DDB New York Deepens Expertise in Social and Data and Analytics https://www.adforum.com/agency/4978/press-releases/64730/ddb-new-york-deepens-expertise-in-social-and-data-and-analytics https://www.adforum.com/agency/4978/press-releases/64730/ddb-new-york-deepens-expertise-in-social-and-data-and-analytics DDB New York, part of Omnicom Group Inc. (OMC; NYSE), announced today that the agency has deepened their expertise in digital strategy and analytics with two new hires. Reema Mitra joins the agency as Group Director, Digital Strategy, while Joe Panzarella joins as Group Director of Data and Analytics.

Mitra and Panzarella are strategically significant hires as DDB New York continues to push for big creative ideas born out of data and technology. In her role, Mitra will lead efforts to sharpen clients’ digital marketing and content planning from strategy through implementation and optimization. Panzarella will oversee all data and analytics capabilities for the agency, exploring innovative ways to put data-driven insights at the heart of the agency’s product. Both Mitra and Panzarella will report to Stuart Hazlewood, Chief Strategy Officer of DDB New York.

“We are thrilled to have brought exceptional new talent into DDB NY; Reema and Joe have been instrumental to the realization of some of the smartest work in their fields. They will help us take the quality of the agency’s strategic product to even higher heights. The agency will be inspired by their energy, creativity and proven ability to tackle client challenges brilliantly,” said Hazlewood.

Mitra joins DDB New York from Huge, where she oversaw social media, social commerce, eCRM, loyalty, segmentation strategy for key clients including Nokia Health and Kohl’s. Prior to Huge, she worked at Edelman Digital and operationalized Dove’s global online presence, which helped secure a Cannes Lion for the Real Beauty Sketches campaign.

Panzarella is a senior-level data analyst professional with over 20 years of experience in the advertising industry. He’s known for his unique ability to humanize statistics, data, data visualization and insight mining. Additionally, Panzarella is an adjunct professor teaching analytics and digital marketing in NYU's School of Professional Studies program. Before joining DDB Panzarella oversaw the digital and analytics department for Javelin. He’s worked on well-known brands such as Verizon, AT&T and Avis, and on incredibly complex accounts such as the 2010 U.S. Census.

Mitra and Panzarella’s appointments come at a time of great momentum for DDB New York, including two recent new business wins — the All detergent account and the digital business for Breyers. 

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2017-05-03 00:00:00
DDB forms NORD DDB with Andreas Dahlqvist as Nordic Chief Creative Officer https://www.adforum.com/agency/4978/press-releases/64717/ddb-forms-nord-ddb-with-andreas-dahlqvist-as-nordic-chief-creative-officer https://www.adforum.com/agency/4978/press-releases/64717/ddb-forms-nord-ddb-with-andreas-dahlqvist-as-nordic-chief-creative-officer DDB unites the agencies in Stockholm, Copenhagen, Oslo and Helsinki to form one agency, NORD DDB, with Andreas Dahlqvist returning as Nordic Chief Creative Officer in September. The agency is founded on local commitment and network strength, with an equal stake held by the local partners and DDB. 

Dahlqvist, who rejoins DDB after six years in New York, most recently from the role as CCO of Grey New York, will head up the agency with Nordic Chief Executive Officer, Niclas Melin. The duo will shape and lead the newly formed 'micro-network' and agency set up together with the other local partners.

Melin says: "This is of course great news on many levels - for our culture, clients and employees, but also for me personally. I have had the privilege to work with Andreas and know what a great business partner he is. I'm really looking forward to working with him again and to launch this new agency together."

Dahlqvist adds: "There's definitely something in the water. The Nordics is a unique mix of talent, tech, pop culture and inventiveness fueled by a need to survive the long winters. It feels great to get a chance to help write the next chapter of the DDB story in the region, at a time when our industry is going through the next big creative revolution. I think this part of the world is uniquely set up to figure out what true creative agencies should look like going forward."

The new agency will harness the combined force of talent in the four countries. It's an open model without borders, and an open culture that embraces both regional similarities and local differences. This way of working is creating a stronger and more fluid set up for regional and international clients, whilst also adding more creative firepower on a local level by fully tapping into the bigger collective agency brain. It's a chance for talent to have a bigger playing field, to be able to work in Copenhagen, Oslo or Helsinki one week and in Stockholm the next.

Amir Kassaei, Chief Creative Officer DDB Worldwide, says:

"DDB in the Nordics was always a powerhouse and a very important region for our network. With Andreas who is without a doubt, one of the best creative leaders in the industry, and Niclas leadership, they will elevate NORD DDB to one of the best and most innovative agencies in the world. It's like Real Madrid and FC Barcelona are joining forces to dominate football - I am excited."

Pietro Tramontin CEO DDB EMEA adds:

"For the past 10 years, DDB in the Nordics has performed extremely well and I'm proud of their achievements. With the arrival of Andreas and the new financially and operationally unified structure, I am convinced that this success will continue in years to come."

Additional info:

Andreas joins after six years in New York - most recently from the role as CCO of Grey New York. As CCO of Grey New York Andreas has led the agency to its two most successful years creatively in the agency's history with a total of 49 lions this year and last. This year the agency also ranked as the #1 agency in the US for the first time ever and #2 globally in Cannes Lions, with award winning work across a broad range of large clients.

DDB in the Nordic region has close to 400 employees with hub offices in Stockholm, Copenhagen, Oslo and Helsinki with additional offices in Gothenburg and Malmö, serving clients such as McDonald's, Elkjøp/Elgiganten,Volkswagen, Samsung, Øresundsbron and Vattenfall across the region. The group also operates with a full service production set up. 

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2017-04-27 00:00:00
Tribeca Film Festival Helps Us to “See Ourselves in Others” to Illustrate the Importance of Empathy in a Divisive World https://www.adforum.com/agency/4978/press-releases/64461/tribeca-film-festival-helps-us-to-see-ourselves-in-others-to-illustrate-the-importance-of-empathy-in-a-divisive-world https://www.adforum.com/agency/4978/press-releases/64461/tribeca-film-festival-helps-us-to-see-ourselves-in-others-to-illustrate-the-importance-of-empathy-in-a-divisive-world In the past year, America has seen a disturbing uptick in hurtful talk and action between groups or individuals whose beliefs, backgrounds, lifestyles—even appearances—differ from one another. In response, the 2017 Tribeca Film Festival, presented by AT&T, has teamed up with DDB New York to reinforce the importance of empathy—with a powerful metaphor that reminds us that great storytelling allows us to see ourselves in others.

This initiative marks the first work from Tribeca Enterprises with DDB New York since announcing their partnership in December and with Noble People, Tribeca’s Media Agency of Record.

The “See Yourself in Others” campaign features a short film with New Yorkers from different religious, cultural, and class backgrounds directed by Jared Knecht of m ss ng p eces. Each person wears a five-sided mirrored cube on his or her head and ventures into places where they’re typically viewed as “the other.” Onlookers who encounter them are confronted with their own reflection on the body of the other—forcing them to literally see themselves in others. As part of the project, actors in mirrored heads walked around New York City, where passersby reacted in their own, unscripted way. The film will run online and before select screenings during the 2017 Tribeca Film Festival, which takes place April 19 – 30, 2017. The accompanying print and digital advertising swaps the heads and bodies of people from very different backgrounds to make the same point.

“Tribeca exists because storytelling brings people together,” said Andrew Essex, Chief Executive Officer of Tribeca Enterprises. “What started as an effort to reinvigorate a community has evolved into one of the premier entertainment festivals in the world. This campaign allows people to experience first-hand the unifying power of not only the Festival, but storytelling itself.”

“Stories put us in unfamiliar or uncomfortable situations and force us to confront other points of view. Once we’re inside, the universal human truths we find there help us find ourselves—even in faraway places and radically different cultures. More than ever, we need these stories and we need this empathy. Because we need each other,” said Icaro Doria, Chief Creative Officer at DDB New York.

You can view the campaign film here. 

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2017-04-13 00:00:00
DDB New York Partners with the AdCouncil and AARP to Promote Male Caregiving With Tough-Guy Danny Trejo https://www.adforum.com/agency/4978/press-releases/64424/ddb-new-york-partners-with-the-adcouncil-and-aarp-to-promote-male-caregiving-with-tough-guy-danny-trejo https://www.adforum.com/agency/4978/press-releases/64424/ddb-new-york-partners-with-the-adcouncil-and-aarp-to-promote-male-caregiving-with-tough-guy-danny-trejo DDB New York launched a new campaign for Ad Council and AARP to celebrate male caregivers. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.

The Ad Council and AARP joined forces on their first ever PSA campaign designed specifically to address this largely unrecognized population. Demonstrating that caregiving is “tougher than tough,” the PSAs feature ultimate tough guy Danny Trejo (Machete, From Dusk Till Dawn, and Breaking Bad), and direct viewers to aarp.org/caregiving for practical tools and guides.

The campaign launched across the country on April 11. You can view the new spot here. 

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2017-04-10 00:00:00
DDB Worldwide Returns to Austin, Texas for SXSW 2017 https://www.adforum.com/agency/4978/press-releases/63144/ddb-worldwide-returns-to-austin-texas-for-sxsw-2017 https://www.adforum.com/agency/4978/press-releases/63144/ddb-worldwide-returns-to-austin-texas-for-sxsw-2017 DDB Worldwide announced today a robust lineup of activities at the 2017 SXSW Festival in Austin, Texas from Friday, March 10 through Sunday, March 19. The agency’s DDB Does Austin platform will once again be the content hub where online visitors will be able to receive live reports on industry trends, including the role of creativity, emerging technology, and the future of advertising. Tribal Worldwide and We Are Unlimited, two DDB-affiliated agencies, will also participate in programming at the festival that will be highlighted on the platform.

For a full list of events, see below:

Saturday, March 11

Forum for Good Meet-Up

Time: 2:00pm–3:00pm

Location: JW Marriott, 110 E. 2nd St., Room 207

Panelists: Cheryl Horsfall (ECD, DDB New York) and Alexander Rea (Creative Technology Officer, DDB New York)

Overview: Good ideas and innovation can change lives and improve health, social conditions, and understanding. Good ideas are NOT like children: They should be seen and heard, especially in their infancy. They need the right shaping to reach their full potential, then they need to be guided toward the people they can help most. Let's mind-meld for the greater good. Meet up with some of the creative brains of DDB, the agency that used AR to help non-migraine sufferers understand the condition, created a drinkable book that filters unsafe water, developed the “Check It Before It’s Removed” social activation to raise awareness of breast cancer, and used WhatsApp to let parents speak to hospitalized children through stuffed animals. Let's meet up and do some good. Also, beer.

Is Authenticity in Advertising Possible? Presented by Bazaarvoice

Time: 3:30pm–4:30pm

Location: Sellers, 213 W. 4th St. Panelists: Rich Guest (President of U.S. Operations, Tribal Worldwide), Graham Harris (VP, Bazaarvoice), Ja Rule (Hip Hop Artist and Founder, Fyre Media), Jennifer Dalipi (Director of Digital Marketing, COTY)

Overview: Join this panel for a discussion on authenticity in advertising and the ways to create authentic connections with your target audience. Speakers will chat about what it means to be authentic with regard to both data and content—including the methodologies to find the right audience while they are truly in-market, and how to leverage authentic consumer-generated content to enhance the user experience.

Sunday, March 12 2017

Interactive Innovation Awards Finalists Showcase

Time: 11:00am–5:00pm

Location: Hilton Austin Downtown, 500 E. 4th St., 4th Floor

Featuring: #comeonin by DDB Group Australia for Sydney Opera House

Overview: As part of the 20th annual Interactive Innovation Awards, the 2nd annual Finalist Showcase brings 2016’s best, most forward-thinking projects to your fingertips! The competition features 65 finalists in 13 categories from across the digital creative and interactive technologies spectrum. Discover each of the finalists’ work with hands-on demos of these trendsetting new contributions to the connected world. Then vote for your favorite finalist in the competition to receive the People’s Choice Award. Winners of the 13 categories and 7 special honors, including the People’s Choice Award, will be revealed at the Interactive Innovation Awards Ceremony.

How the New Age of Storytelling and Innovation Intersect

Time: 6:30pm–8:30pm, invite only

Location: YouTube Corner, 511 E. 5th St.

Panelists: Myra Nussbaum (SVP Group Creative Director, DDB Chicago), Ben Jones (Creative Director, Google), Sebastian Tomich (SVP of Advertising & Innovation, The New York Times Company), Richardo Viramontes (Creative Director, Lyft)

Overview: Disruption breeds innovation, and innovation creates a new canvas for storytelling. From six seconds to immersive VR experiences, there are endless options for advertisers to tell their stories in new and creative ways, and those options continue to evolve. In this session, we’ll explore the creative possibilities of how innovative storytelling can surprise and delight audiences, and take a peek into what’s next for the future of advertising.

Tuesday, March 14

Impact & Work at Ignite SXSW

Time: 2:00pm–3:00pm

Location: Austin Convention Center, 500 East Cesar Chavez St., Room 10AB

Panelists: Leo Macías (CCO, DDB Colombia), Alison Entsminger (Software Designer, IBM Design), Dana Kelly (Manager of Social Strategy, Fullscreen), David Cleaves (ECD, frog design), Jacob Chapman (Partner, Gelt VC), Jamie Black (Founder/Host, Dynasty Podcasts), Justine Kelly (Executive Chef, Sun Basket), Kate Spacek (Director, ZERO1), Paresh Shah (Chief Innovator and Value Architect, The Non-Obvious Company), Scott Wayne (Founder, The Frontier Project)

Overview: Ten creative leaders will share their impact on the world and in the workplace. Leo Macías, Chief Creative Officer at DDB Colombia Group, will be speaking about DDB Colombia’s Sun Hats campaign. The work was created for DDB Colombia’s client EPM (Empresas Públicas de Medellín) in 2016 and was the only shortlisted case from DDB Worldwide in the Innovation category at Cannes 2016.

Friday, March 17

I’m Lovin’ It: Music and McDonald’s

Time: 2:00pm–3:00pm

Location: Austin Convention Center, 500 East Cesar Chavez St., Room 16AB

Panelists: John Hansa (ECD, We Are Unlimited), Jon Ellis (CPO, We Are Unlimited), Bonny Dolan (Managing Director, Comma Music)

Overview: Throughout the decades, music has been a part of McDonald’s DNA, from the “I’m Lovin’ It” riff to the brand’s current campaign featuring Iron and Wine’s cover of Cyndi Lauper’s iconic “Time After Time.” McDonald’s understands the importance of music to its brand. To remain relevant and authentic in the moment, McDonald’s is always looking for the right music and the right artist. Now with a new advertising agency by its side, We Are Unlimited, McDonald’s will keep music front and center. The speakers will discuss the creative process from the ground up, and examine how a brand like McDonald’s brings music into its world—and how recording artists and musicians can be a part of that world.

DDB will recap all SXSW activities via blog posts, photos, and social updates from the ground. For live coverage be sure to follow the #DDBDoesAustin hashtag and DDB Worldwide’s Twitter and Instagram 

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2017-03-06 00:00:00
Dairy Farmers of Canada Encourages You To “Pour A Tall Cold One” https://www.adforum.com/agency/4978/press-releases/62913/dairy-farmers-of-canada-encourages-you-to-pour-a-tall-cold-one https://www.adforum.com/agency/4978/press-releases/62913/dairy-farmers-of-canada-encourages-you-to-pour-a-tall-cold-one Today, Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’.

“Men are most likely to pour themselves a glass of milk at lunch, dinner or as a snack,” says Sébastien Bergeron, assistant director, Marketing, Dairy Farmers of Canada. “They already know all there is to know about milk, so we needed to take a different approach. To drive consumption, we crafted a story that is self-aware, unexpected and gives men permission to drink milk more often.”

Developed by DDB Canada’s Toronto office, the integrated campaign “Pour A Tall Cold One” parodies the sometimes over-the-top approach of beer advertising without taking itself too seriously. Leveraging some of the age-old traditional beer formats, the English-only campaign includes the 30-second TV spot “Hockey” which takes milk into the mountains and the 15-second online video “Pour” which dramatizes the pour. The campaign will also include preroll and social videos; homepage takeovers; out of home advertising, including high impact transit shelter advertising and a 3D billboard; and a paid influencer program coordinated by DDB Public Relations.

“Our target enjoys drinking milk for what it is – a delicious drink to be enjoyed anywhere, anytime,” says Paul Wallace, executive creative director, DDB Canada Toronto. “We aren’t trying to persuade them to like something they already love, we’re just reminding them that milk is refreshing.”

The first flight of the campaign launched on February 13, 2017 and will continue in various markets across Canada for 13 weeks, with Initiative responsible for targeted media buying and planning. The campaign’s second flight launches later this summer. 

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2017-02-14 00:00:00
DDB San Francisco Expands Leadership Team with Unique Hires of Ulrich and Esterkyn https://www.adforum.com/agency/4978/press-releases/62906/ddb-san-francisco-expands-leadership-team-with-unique-hires-of-ulrich-and-esterkyn https://www.adforum.com/agency/4978/press-releases/62906/ddb-san-francisco-expands-leadership-team-with-unique-hires-of-ulrich-and-esterkyn DDB San Francisco, part of Omnicom Group Inc. (OMC; NYSE), announced today the appointment of Marla Ulrich as Head of Production effective immediately. Ulrich brings 16 years of varied, creative-focused production experience and expertise. In her role, Ulrich will be responsible for transforming and accelerating DDB San Francisco’s production model. Additionally, experienced Bay Area recruiter Denise Esterkyn joins as Head of Talent and will lead the agency’s talent operations. Both Ulrich and Esterkyn will be part of DDB San Francisco’s leadership team.

These leadership appointments follow DDB’s recent business momentum on the West Coast and advance President and Chief Executive Officer Todd Grantham’s plan to expand DDB San Francisco’s capabilities and talent. In July 2016, Grantham named Kevin Drew Davis Chief Creative Officer of DDB San Francisco. Ulrich and Davis will work closely to design a production process that capitalizes on efficiency and maximizes creativity. Most recently, Energy Upgrade California selected the agency to be its lead marketing partner.

“We’re focused on making DDB San Francisco a place where creative innovation thrives,” said Grantham. “This requires the right leadership, talent and agency structure working in sync to challenge the conventions of creativity. Marla and Denise bring the expertise we need to continue to transform and build for the future.”

Internationally known for encouraging talent to explore beyond their limits, Ulrich is able to develop creatively driven strategic content in multiple media, including film, photography, digital and exhibitions. As Head of Production, she will oversee DDB San Francisco’s integrated production team and manage the agency’s in-house production studio.

Davis said, “We’re very excited to have Marla join us because of the depth and breadth of her experience. She’s worked in a variety of environments, from large-scale global productions to lean digital projects. Marla brings knowledge and a skill set to DDB that will integrate our production and creative capabilities even further.”

Ulrich taps into a worldwide network of talent and artistic inspiration to create truly integrated, cross-disciplinary content. Shunning silos and traditional divisions of labor, she views each project holistically, integrating platforms, departments, continents and media. Throughout her career, Ulrich has applied her tenacity and unconventional methodology to a range of creative projects. Most recently, Ulrich was a Creative Producer for Anomaly on campaigns for Google and Budweiser, among others. In connection with DAVID The Agency, she produced Coca-Cola’s global broadcast campaign for the 2016 Olympics in Rio de Janeiro, as well as a holiday spot for the brand.

“In my experience, creative is only ever as good as the production,” Ulrich says of her intuitive approach. “I think it’s notable that a traditional agency is giving me the chance to lead their production department with a modern approach.”

As DDB San Francisco’s Head of Talent, Esterkyn will be a champion for the agency’s culture. She’ll lead recruitment and oversee talent development for the agency. Throughout her 20-year career in human resources and recruiting, Esterkyn’s passion for talent development has always been evident. Having worked in San Francisco’s ad industry for the last 15 years (five of which were spent as an HR consultant for Bay Area agencies), Esterkyn is well known in the local creative community. Prior to that, she was the San Francisco Director of the Miami Ad School, where she managed and grew the school’s reputation on the West Coast. 

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2017-02-13 00:00:00
State Farm makes finances less scary with new social campaigns https://www.adforum.com/agency/4978/press-releases/62665/state-farm-makes-finances-less-scary-with-new-social-campaigns https://www.adforum.com/agency/4978/press-releases/62665/state-farm-makes-finances-less-scary-with-new-social-campaigns Finances can seem a bit intimidating and boring to young adults. So to make talking about financial services a little more bearable and relevant, State Farm teamed up with DDB New York to launch a social campaign that helps young adults make ‘cents’ of their money.

The four Meme-o-nomics videos give helpful financial tips in the form of metaphorical “memes” or content that young adults are used to seeing online. The videos are unique in that they leverage familiar social and online content themes (i.e. make-up tutorials, trick shots, cats, cooking, etc.) to make State Farm’s financial information and tips easier to understand. Whether it is directly related to finances and insurance or broader life hacks, these tips and tricks help life go right. State Farm’s Meme-o-nomics videos demonstrate that the brand is here to help with solutions for all aspects of young consumers’ lives.

Each video meme is between :45 - :60 seconds and running on Facebook only. All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics).

Click to watch "Impossible Plays," "Makeup," "Cake," and "Cat

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2017-01-31 00:00:00
DDB New York Strengthens Leadership Team with Two Promotions and Two New Hires https://www.adforum.com/agency/4978/press-releases/62586/ddb-new-york-strengthens-leadership-team-with-two-promotions-and-two-new-hires https://www.adforum.com/agency/4978/press-releases/62586/ddb-new-york-strengthens-leadership-team-with-two-promotions-and-two-new-hires DDB New York announced today that they have strengthened their management team with two promotions and two new hires. Melissa Martinez, former Group Business Director, has been promoted to Chief Marketing Officer, and Michael Collins, former Global Business Director, has been promoted to Managing Partner. In addition, Alexander Rea has been brought in as Creative Technology Officer, and Kimberly Bernhardt will join the organization as Managing Partner.

Chris Brown, President and Chief Executive Officer of DDB New York stated, “It’s an exciting time for us. We had a successful 2016 with revenue and profit growth and we are very focused on maintaining this momentum in 2017. These promotions and hires are part of this and reinforce our commitment to ensuring we attract and retain the very best talent. Both Alexander and Kimberly bring new skill sets to the leadership team and ensure we are broadening our capabilities to meet the changing demands our clients have of us as a partner. And it is always great to recognize and promote internally. Both Michael and Mel have been doing a fantastic job and thoroughly deserve these promotions."

Martinez joined DDB New York two and a half years ago, and has successfully led multiple integrated communications teams during her tenure. Most recently, Martinez served as Group Business Director where she led integrated communications planning for the New York Lottery, and digital innovation initiatives and platform development for State Farm. In the newly created role of CMO, Martinez will be responsible for new business development, driving organic growth and leading key strategic marketing initiatives for the agency including introducing potential clients to DDB Flex, the agency’s new agency model for client service in the US.

Rea joins DDB New York as Creative Technology Officer from Framestore where he was Head of Creative Technology. There, he worked on the award-winning “Field Trip to Mars” which earned 19 Cannes Lions. Previous to Framestore he served as Technology Experience Lead at Co: Collective. This new role is responsible for providing technology leadership and oversight for all of the agency’s projects and directs the technology strategy, development and execution. Rea’s new position is a modern creative refresh on the traditional role that experiments, invents and guides creative and strategic thinking to deliver innovative digital solutions.

As Managing Partner, Collins becomes further accountable for fostering an environment of collaboration and creativity, driving successful work for DDB New York’s clients, and building positive, enduring agency/client partnerships in his group, which includes clients such as Merck, Lilly, Huawei, and Johnson & Johnson Medical Devices Companies. Prior to assuming his new role, he led integrated agency teams for Johnson & Johnson’s Ethicon global surgery business. In addition, he has extensive channel knowledge including digital, sales, advertising, database analytics, and PR.

Kimberly Bernhardt joins the agency from Glamour, where she served as Executive Director of Communications and had oversight of all communications, including brand development, PR, events, partnerships and special projects. In her role, she built a number major brand initiatives that ranged from women’s issues and politics to fashion. She most recently spearheaded Glamour’s Women of the Year. Prior to Glamour, Bernhardt was the executive vice president at Edelman on the Global and U.S. Unilever business. In her role, she provided the spectrum of communications for Dove and other marquee personal care brands. 

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2017-01-26 00:00:00
DDB Chicago and Kohler Help Lady on the Run Escape https://www.adforum.com/agency/4978/press-releases/62546/ddb-chicago-and-kohler-help-lady-on-the-run-escape https://www.adforum.com/agency/4978/press-releases/62546/ddb-chicago-and-kohler-help-lady-on-the-run-escape The latest work from DDB Chicago for global faucets and fixtures company KOHLER is inspired by the modern and minimal aesthetic of KOHLER’s Composed faucet. The spot, entitled Lady on the Run, is an intriguing film with a hint of noir. Forgoing unnecessary exposition, the story is told using nothing more than knowing glances, a simple aesthetic and the perfect soundtrack.

With the authorities hot on her trail, the wanted woman feels the pressure of being on the run. Trying to gain her composure, Lady on the Run notices the bathroom faucet and is drawn to its simplicity and sleek design. Inspired by the faucet’s beauty and less is more aesthetic, she quickly changes her appearance, simplifying her style and transforms into a minimalist muse.

Watch Lady on the Run to see if our femme fatale escapes the law.

The :30 second version of Lady on the Run recently launched on network prime and cable. A :60 second cut premiered this past weekend, while a :15 second version of the film will launch in the next few weeks. The spot is part of KOHLER’s integrated “Never TOO” brand campaign that DDB Chicago created in 2015. 

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2017-01-19 00:00:00
If it’s made with Canadian milk, it’s worth crying over. https://www.adforum.com/agency/4978/press-releases/62522/if-its-made-with-canadian-milk-its-worth-crying-over https://www.adforum.com/agency/4978/press-releases/62522/if-its-made-with-canadian-milk-its-worth-crying-over Today, Dairy Farmers of Canada (DFC) is launching a new campaign to get the nation to fall in love with Canadian milk by establishing it as the key ingredient in their favourite dairy products like yoghurt, cheese, ice cream and butter.

“Milk is often taken for granted,” explains Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada. “Canadians love dairy products; but most are not aware that high quality Canadian milk is what makes them so delicious and enjoyable. For the first time, Dairy Farmers of Canada shines the spotlight on Canadian milk’s key role in consumers’ favourite foods, and in doing so elevates the perception of Canadian milk.”

Developed by DDB Canada’s Toronto office, the integrated campaign debuts with the film The Dinner Party, which appears in cinemas, on television and online. The film opens on a tableau of an elegant dinner party frozen in time. The camera pans slowly down the table to reveal beautifully plated dairy products and static party guests with comically tragic facial expressions and glistening tears streaming down their cheeks. The camera finds the head of the table, revealing the source of the guests’ distress, a toppled pot of cheese fondue projected to splash onto a man’s lap.

“Everyone knows spilled milk isn’t worth crying over, but it’s a whole different story if that milk happens to be Canadian,” says Paul Wallace, executive creative director, DDB Canada Toronto. “In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products - because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy.”

Scenes from the film are used to create arresting cinemagraphs and GIFs for social and digital out-of-home advertising. Images of teary-eyed people crying over spilled Canadian dairy products also appear in print, transit shelter advertising and a station domination at Toronto’s Union Station. The campaign launched on January 16, 2017 and will continue across English Canada for 12 weeks, with Initiative responsible for media buying and planning.

All campaign elements direct consumers to www.qualitymilk.ca where they can learn more about DFC’s high standards and commitment to providing quality Canadian milk. The site page was designed and developed by Tribal Worldwide Canada with Mirum responsible for web platforming and deployment.

A national media relations and influencer program by DDB Public Relations also commences this month and focuses on educating Canadians on the quality aspects of Canadian milk.

The new campaign is the first consumer communications to include DFC’s new certification and consumer marketing logo created by Karacters Design Group. The logo is part of a new brand conviction strongly reaffirming that dairy farmers believe in the power of dairy to give Canadians a healthier future. Inspired by the simple, natural purity of milk and designed to be eye-catching and straightforward, the new logo makes it easier for consumers at grocery stores to identify high quality dairy products made from Canadian milk. 

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2017-01-17 00:00:00
DDB San Francisco Brings BJ’s’ New Healthy EnLIGHTened Menu to the Ultimate Critics: Kids https://www.adforum.com/agency/4978/press-releases/62510/ddb-san-francisco-brings-bjs-new-healthy-enlightened-menu-to-the-ultimate-critics-kids https://www.adforum.com/agency/4978/press-releases/62510/ddb-san-francisco-brings-bjs-new-healthy-enlightened-menu-to-the-ultimate-critics-kids No one is more honest in their opinion, especially when it comes to food, than our kids. DDB San Francisco asked a group of 4-6 year olds to come to BJ’s and sample each of the new EnLIGHTened options from BJ’s healthy menu in their new campaign, “Honest Critics.” They then used their honest opinions in the restaurant, on social and in video content to promote the EnLIGHTened menu.

The definition of healthy eating has shifted. Previously people were concerned with counting calories, but once they realized that just because something was “low calorie, sugar free, or fat free” didn’t mean it was good for them, focus shifted to the actual ingredients. That’s why at BJ’s the EnLIGHTened menu incorporates great ingredients and superfoods, like kale and quinoa. And they’re also aware that some of our health-conscious guests have dietary restrictions, so the EnLIGHTened menu also offers healthy vegetarian and gluten-free options.

Since taste is a such subjective term, DDB SF wanted to get the harshest critics they could think of to evaluate the EnLIGHTened menu. That’s where kids come in. Nobody is more honest and genuine than kids. If they don’t like the way something tastes they’re not afraid to say it. They’re also not afraid to spit it out across the table either. That’s why DDB SF thinks it’s be not only entertaining to watch kids enjoying BJ’s’ healthy food, but it grounds the critique in sincerity.

You can watch the spot here via Adweek. 

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2017-01-13 00:00:00
Energy Upgrade California® Selects DDB San Francisco to Power Marketing Efforts https://www.adforum.com/agency/4978/press-releases/62495/energy-upgrade-california-selects-ddb-san-francisco-to-power-marketing-efforts https://www.adforum.com/agency/4978/press-releases/62495/energy-upgrade-california-selects-ddb-san-francisco-to-power-marketing-efforts DDB San Francisco, part of Omnicom (NYSE: OMC), has been appointed lead marketing partner for the Energy Upgrade California program of the California Public Utilities Commission (CPUC) following an extensive competitive review process.

California has set some of the most ambitious energy efficiency and carbon emission reduction targets in the world. The Energy Upgrade California program informs Californians about the state’s energy efficiency and clean energy efforts. Deploying a mix of marketing, education and outreach programs, Energy Upgrade California encourages community action by ensuring that consumers fully understand what they can do to reduce their energy use both in terms of behavior change and the adoption of new technology.

“We are absolutely delighted to have the opportunity to work with the CPUC on this critical program. Achieving the Endergy Upgrade California’s objectives will require us to inspire millions of people across the state, change behaviors, and drive consumer action. This engagement reflects the ambitions DDB San Francisco has to work with brands that have truly meaningful social and economic impact,” said Todd Grantham, President and Chief Executive Officer of DDB San Francisco.

In order to impact 38.8 million people across diverse socio-economic groups, generations, and geographies EUC requires a marketing partner with the capabilities to impact at scale. Utilizing the DDB Flex model, a bespoke team of specialists from across the Omnicom network will work together to provide comprehensive marketing, education, and outreach services for CPUC’s statewide program. DDB San Francisco will lead a fully integrated team of specialized agencies comprised of DDC (government affairs), Alma (multicultural Marketing), Fleishman Hillard (PR and social), OMD (media), and Tribal Worldwide (digital).

DDB’s unique Flex model enables the agency to tap into talent from across the Omnicom network, allowing them to work seamlessly, flexibly and nimbly together.

New work created by the DDB San Francisco team is expected to launch April 2017. 

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2017-01-11 00:00:00
DDB North America Appoints Coca-Cola Veteran Catherine Locker to Newly Created Role as Chief of Staff https://www.adforum.com/agency/4978/press-releases/62486/ddb-north-america-appoints-coca-cola-veteran-catherine-locker-to-newly-created-role-as-chief-of-staff https://www.adforum.com/agency/4978/press-releases/62486/ddb-north-america-appoints-coca-cola-veteran-catherine-locker-to-newly-created-role-as-chief-of-staff DDB North America announced today that Catherine Locker, former Group Director, Strategic Marketing, for Coca-Cola North America, will join the agency in the newly created role of Chief of Staff, effective January 9. Locker’s primary responsibilities will be to administratively lead the North American Leadership Team, as well as to accelerate and operationalize DDB Flex initiatives across 17 agencies as the agency further integrates the network to maximize effectiveness and efficiency for its clients. She will report directly to Wendy Clark, Chief Executive Officer of DDB North America.

Wendy Clark stated, “Catherine is a classically trained brand leader who has deep experience in leading and operationalizing brand initiatives across a complex multi-tiered organization on a global scale. Her experience and know-how make her the perfect fit to build the connective tissue between our agencies, our work and our clients. Growth within our existing clients and new business wins mean we need her leadership and experience now more than ever to align and integrate our total network resources.”

Locker joins DDB North America after 10 years with Coca-Cola. During that time, she led the development, expansion and implementation of key marketing capabilities, processes and approaches. Prior to her tenure with Coca-Cola, she was the Global Brand Director for Glaceau International.

“More than ever clients need great work, at the speed of the marketplace with maximum efficiency. To meet these expectations, DDB has been driving more cross-agency collaboration and integration, and innovating the ways they work. I’m excited to add to and accelerate these already solid efforts,” said Locker. “No marketer leaves Coca-Cola easily, but the momentum at DDB and the opportunity to contribute to their further success is something I’m genuinely excited to do,” she added.

Locker’s appointment follows last month’s announcement that Ari Weiss would become DDB’s first-ever Chief Creative Officer in North America, and is Clark’s second executive hire since she joined the agency as Chief Executive Officer. 

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2017-01-10 00:00:00
DDB North America Names First Chief Creative Officer – Ari Weiss https://www.adforum.com/agency/4978/press-releases/62353/ddb-north-america-names-first-chief-creative-officer-ari-weiss https://www.adforum.com/agency/4978/press-releases/62353/ddb-north-america-names-first-chief-creative-officer-ari-weiss Wendy Clark, Chief Executive Officer of DDB North America, part of Omnicom (NYSE: OMC), today announced the appointment of Ari Weiss to the newly created role of North American Chief Creative Officer. As of February 1, 2017, Weiss will be responsible for leading the agency’s NA creative departments. Weiss joins DDB from BBH New York, where he spent six years, led his teams to 24 Cannes Lions, and most recently served as Chief Creative Officer.

Clark stated, “There were so many qualities we wanted in our North American Chief Creative Officer, and Ari hits the mark on all of them. His work is sensational—driving business impact and consistently winning creative acclaim at the highest levels. Every time we met during this process we ran out of time, such was the depth of our instant connection, shared vision and ambition for DDB.”

“I am a huge advertising nerd. And you can’t be a huge advertising nerd without worshiping Bill Bernbach. He was the original creative renegade,” said Weiss. “He wasn’t a renegade because he wanted to be different; he was a renegade because he knew difference would drive business growth. That kind of bravery is in DDB’s bones. You pair that with the incredible momentum Wendy and her team have built in the last year and you’ve got the opportunity of a lifetime.”

A year after Weiss joined BBH New York, the agency found its way onto Creativity’s coveted A-List and was named Webby’s “Agency of The Year,” both firsts for the shop. And under his leadership BBH NY has created award-winning work for clients including AXE, PlayStation, Netflix, Vaseline, Seamless, UNICEF, Sprite and The Weather Channel.

In 2016 Weiss helped launch the political campaign of the fictional presidential candidate Frank Underwood (the star of the Netflix Original Series House of Cards). The campaign launched during the highest-rated political debate in American history and quickly became the top trending topic on Twitter. It was also recognized at the 2016 Cannes Festival with seven Lions, including one of the festival’s most coveted prizes, the Integrated Grand Prix.

In addition, Weiss penned the line “Greatness Awaits,” winning the PlayStation business and leading the brand to the largest console launch in gaming history. This not only successfully took PlayStation from the number three brand in the category to the number one brand in the category, but it has helped sell over 50 million units to date. The launch campaign also received eight Cannes Lions, including Gold for both Cyber and Film—the only campaign to receive that honor in North America at the 2014 festival.

Clark said, “In what can only be described as a turnaround year for DDB, with epic new business wins, healthy expansion of existing clients and topline revenue growth, we are now completely focused on elevating the quality, impact and profile of our work. It is our very reason for being and nothing could be more important. My confidence could not be higher that Ari's creative, cultural and business impact will be felt immediately at DDB and I just can't wait to get started."

Prior to BBH, Weiss worked at some of the industry’s most respected and award-winning agencies, including: BBDO, Wieden+Kennedy, Goodby, Silverstein and Partners, 180LA and Cliff Freeman & Partners, where he started his career. He has written highly effective and awarded campaigns for such brands as Nike, Sony, FedEx, Guinness, Snickers, DirecTV, Fox Sports, ESPN and The National Basketball Association.

Weiss’s creativity has been recognized by every leading awards-granting organization, among them Cannes Lions International Festival of Creativity, One Show, D&AD, Andy, Clios, Communication Arts, ADC, Webby, D&AD and Effies. 

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2016-12-13 00:00:00
Tribeca Enterprises Names DDB New York Agency of Record and Branded Content Partner https://www.adforum.com/agency/4978/press-releases/62329/tribeca-enterprises-names-ddb-new-york-agency-of-record-and-branded-content-partner https://www.adforum.com/agency/4978/press-releases/62329/tribeca-enterprises-names-ddb-new-york-agency-of-record-and-branded-content-partner Tribeca Enterprises, a multiplatform storytelling company, has selected DDB New York, part of Omnicom Group, as its agency of record. Effective immediately, DDB will be responsible for developing creative campaigns for the Tribeca Film Festival, as well as new partnerships with Tribeca Studios. The agency won the account without a review.

Since becoming Chief Executive Officer in January 2016, Andrew Essex has been elevating and diversifying the branded content Tribeca Enterprises produces in an effort to push brands to create stories that transcend traditional advertising. Through events and awards like the Tribeca Film Festival and the Tribeca X Awards, the most interesting stories and artists take center stage. But as the lines between advertising, film and technology continue to blend, the norms of storytelling are shifting and a new paradigm for branded content is emerging.

Tribeca Studios, the branded content arm of the company, will allow for opportunities where DDB and Tribeca can expand globally together on premium content for brands.

Tribeca Studios has been developing and producing original content in association with brand partners to deliver high-quality storytelling across the evolving media landscape by utilizing a network of filmmakers and an established track record in film and television production. Tribeca Studios has worked together with Dick’s Sporting Goods Films on the 2014 Emmy Award-winning documentary We Could Be King, the 2016 documentary Keepers of the Game, and Kerry Walsh Jennings: Gold Within; produced short films with Heidi Ewing and Rachel Grady, Gini Reticker, and Morgan Spurlock for American Express; and partnered on film projects with United, Allergen, Prudential and more.

What started as an effort to revitalize a neighborhood has evolved into the premiere storytelling festival in the United States. Every spring the Tribeca Film Festival is a gathering place for leading creative talents from across the globe to share their passions, and provides an opportunity to discover new creators across the cultural spectrum. Year after year, the festival showcases extraordinary creatives, talents and stories, and introduces audiences to new actors, directors and originators.

The first work created by DDB New York is slated to launch at the 15th anniversary edition of the Tribeca Film Festival, presented by AT&T, taking place April 19–30, 2017. 

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2016-12-08 00:00:00
DDB Chicago Appoints Award-Winning Ad Exec Myra Nussbaum SVP, Group Creative Director https://www.adforum.com/agency/4978/press-releases/62279/ddb-chicago-appoints-award-winning-ad-exec-myra-nussbaum-svp-group-creative-director https://www.adforum.com/agency/4978/press-releases/62279/ddb-chicago-appoints-award-winning-ad-exec-myra-nussbaum-svp-group-creative-director DDB Chicago, part of Omnicom Group (NYSE: OMC), announced today the appointment of Myra Nussbaum to Senior Vice President, Group Creative Director. In this new role, Myra will oversee creative for the brands under the Mars Wrigley Confectionery portfolio. She will report to DDB Chicago’s Chief Creative Officer, John Maxham.

“Myra has many fans in the industry because she knows how to motivate people and bring out their best work. Our work with Mars Wrigley is some of the most creative and highly awarded in the world for a confectionery brand. I wasn’t looking for someone who would just continue that tradition, I wanted someone who could bring it to a whole other level. In Myra, I found that person,” said John Maxham, Chief Creative Officer, DDB Chicago.

Myra brings more than 15 years of experience, with an emphasis on brand advertising. She joined DDB from FCB Chicago, where she served as Senior Vice President, Creative Director. During this time, she led a team of more than 20 creatives and worked on numerous accounts including Clorox, Aramark, BMO Harris Bank, Chicago Public Library, Choose Chicago, Valspar, and KFC, where she helped with the biggest product launch in the brand’s history.

Known for her ability to tap into pop culture and leverage social insights, Myra has spent her career changing behaviors by creating cultures, in turn designing work that invokes brand loyalty. She received top honors at Cannes, D&AD, and The One Show for Valspar’s “Color for All” project, which helped colorblind people see color for the first time. Myra’s work on iconic brands, including Oreo and Radio Flyer, have gained recognition within the industry.

Prior to FCB, Myra was an Associate Creative Director at Leo Burnett and a Senior Art Director at Digitas, both Chicago based. Named to Adweek’s “Top 30 Creatives” list in 2015, her work has been featured in Advertising Age, Creativity, Communication Arts, and on The Today Show. She was recently awarded Yellow and Wood Pencils at the 2016 D&AD Show, as well as Gold and Silver awards at the 2016 One Show and 2016 Cannes Lions Festival of Creativity.

“I’m delighted to join the legendary creative ranks of DDB. The talent at DDB Chicago is firing on all cylinders and ready to take our clients to the next level. I’m psyched to be here with them, making work that people give a damn about,” said Nussbaum.

In addition to her work in advertising, Myra is a wife and a mother of three. In her free time, she works with the International Contemporary Ensemble, the Ensemble Dal Niente, and other arts-based nonprofit groups. She also serves on the Commercial Park Advisory Council. 

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2016-11-30 00:00:00
DDB Chicago, State Farm, and Postmates Create Housegating Delivered https://www.adforum.com/agency/4978/press-releases/62263/ddb-chicago-statefarm-andpostmates-create-housegating-delivered https://www.adforum.com/agency/4978/press-releases/62263/ddb-chicago-statefarm-andpostmates-create-housegating-delivered On Sunday, November 27, State Farm and DDB Chicago partnered with on-demand delivery service Postmates, and casual dining restaurant, Chili’s® Grill & Bar, to create “Housegating Delivered," a one of kind delivery experience for football fans. Using Postmates, consumers could order "the Cali BBQ’rito,” a unique home and away food combo to be delivered to their door for free, courtesy of State Farm. Inspired by game day foods from Houston and San Diego, the Cali BBQ’rito is a unique combination of Texas BBQ and French fries stuffed into a Cali-style burrito.

State Farm, Postmates and Chili’s partnered on the “Housegating Delivered” experience which resulted in several firsts for the three brands, including:

· State Farm is the first insurer Postmates has partnered with

· Chili’s created a custom off the menu item, the Cali BBQ’rito

This football season, State Farm has owned “Housegating,” a new fan experience that combines the very best of watching at home + tailgating. This concept was brought to life with the introduction of the RoadHouse, a physical manifestation that showcases State Farm’s auto/home combination. It allows fans to experience the best of watching the game at home AND at the tailgate. The house and truck combo is traveling across the country throughout the 2016/17 season delivering unique on-site experiences during NFL games, and driving home the experience of #Housegating.

Designed by DDB Chicago, the “Housegating Delivered” experience enables fans across the country to join State Farm’s #Housegating movement. Using the Postmates app, fans can order the BBQ infused burrito from Chili’s and track their order via the Postmates’ delivery map. State Farm, Postmates and Chili’s delivered 5,000 Cali BBQ’ritos to consumers in nine cities including, Los Angeles, Phoenix, San Diego, Dallas, Houston, Denver, Orange County, Long Beach and Oklahoma City.

State Farm picked up the tab for the game-day food combo and delivery fee. Just another way that State Farm is helping life go right, especially during this football season. 

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2016-11-28 00:00:00
DDB New York and Cotton Get Uncomfortable for the Holidays https://www.adforum.com/agency/4978/press-releases/62230/ddb-new-york-and-cotton-get-uncomfortable-for-the-holidays https://www.adforum.com/agency/4978/press-releases/62230/ddb-new-york-and-cotton-get-uncomfortable-for-the-holidays As the holiday season approaches, DDB New York has created new work for Cotton Incorporated titled "The Comfortable Collection for Uncomfortable Holiday Moments.” Launched November 22nd, the new program serves as an extension of the Cotton “Favorites” campaign and marks the first time DDB has developed a holiday campaign for the client.

No matter who you are or where you're from, everyone is going to be uncomfortable at some point during the holidays - from family members asking why you're still single, to opening gifts you hate in front of the people that gifted them. But when you're feeling tight around the collar, cotton can loosen the mood. With this campaign, DDB New York proves that cotton is there to keep you comfortable when you need it most.

Cotton has curated a selection of fine cotton clothing for the holidays. These select favorites will keep you comfortable in all those moments that we know so well but would love to forget- like mom having her fifth glass of eggnog. The :50 film shows two models displaying the collection while undergoing their personal holiday nightmares and then drives to cottonholidays.com where people can get some holiday comfort.

The work will live on all social media channels. You can view the awkward and funny hero film here on YouTube, and here where it will live on Cotton’s site. 

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2016-11-22 00:00:00
State Farm and DDB Scare You Right This Halloween https://www.adforum.com/agency/4978/press-releases/61940/state-farm-and-ddb-scare-you-right-this-halloween https://www.adforum.com/agency/4978/press-releases/61940/state-farm-and-ddb-scare-you-right-this-halloween

With Halloween approaching, DDB New York created two ads fraught with suspense for State Farm. The Scary Right campaign will make your heart beat fast, and your palms sweat until…. a State Farm representative is there to help. The ads, which promote the hashtag heretohelp, are in sync with the new State Farm tagline and positioning “Here to Help Life Go Right.”

Shot by Jaime Travis, the director of MTV’s Scream, Scary Right is an all-digital campaign comprised of social media and online video. :30 and :60 spots will across Facebook, Twitter, Instagram and other pre-roll placements. Witty posts on Facebook, Twitter and Instagram will support the two videos.

Watch “Chase” and “Jumper,” but you might be Scared Right after you see them.

Both creative executions have a spooky twist that plays off the duality of life’s moments, demonstrating that State Farm is not only here for when things go wrong, they are also there to help life go right.

The video ads build on phase 1 of the Scary Right campaign, which promoted and sold the Jake the State Farm agent costume via various horror movie poster treatments on Instagram, Facebook and Twitter. 

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2016-10-21 00:00:00
“Dream” Film by DDB New York is Centerpiece of WCFF Festival https://www.adforum.com/agency/4978/press-releases/61888/dream-film-by-ddb-new-york-is-centerpiece-of-wcff-festival https://www.adforum.com/agency/4978/press-releases/61888/dream-film-by-ddb-new-york-is-centerpiece-of-wcff-festival To generate buzz and attract attention to the Wildlife Conservation Film Festival’s upcoming flagship event, DDB New York has created a stop-motion animation video, entitled “Dream,” which captures the plight of four distinct animals suffering at the hands of humans. Set to a newly recorded version of the classic song “I Dreamed a Dream,” the emotional portrayal begins with animals in their natural habitats singing when their life was good. As the song shifts in tone, the animals continue to sing as their lives are threatened by man-made threats to their lives and environment. DDB worked with the animation production company Zombie Studio and music and sound partner Mophonics to bring this song to life.

Featuring the following guest vocalists:

· Rhino – Natalie Bergman

· Whale – Ryan Merchant

· Pelican – Keenan O’Meara

· Seal – Tal Altman

WCFF is an organization that creates public awareness programs that inform, engage, and inspire audiences about the need for, and importance of global biodiversity protection. The pro-bono video for the organization will run online (WCFF.org), on WCFF social platforms (Facebook, Instagram, Twitter, YouTube, Vimeo), and at WCFF events before, during, and after the October festival, as well as through PR efforts.

WCFF’s upcoming festival will take place 10/17 – 10/23 at Marjorie S. Deane Little Theater in New York, NY. A festival pass can be purchased at www.wcff.org for $175.00, or one can purchase individual tickets to daily “Film Series” throughout the week for $18.00 in advance or $25.00 at the door.

Watch the full film here.

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2016-10-14 00:00:00
Introducing The Milk Glass, the best way to enjoy a glass of milk https://www.adforum.com/agency/4978/press-releases/61788/introducing-the-milk-glass-the-best-way-to-enjoy-a-glass-of-milk https://www.adforum.com/agency/4978/press-releases/61788/introducing-the-milk-glass-the-best-way-to-enjoy-a-glass-of-milk Dairy Farmers of Canada takes milk drinking to the next level

Today, Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk GlassTM, which takes an incredibly popular idea – the glass – and refines it further.

Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a beverage choice by many Canadians.

While our target enjoys drinking milk, it’s often overlooked due to the overwhelming amount of choice in the beverage category,” says Victoria Cruz, director of marketing and retail, Dairy Farmers of Canada. “The campaign aims to get Canadian adults to appreciate milk again, by reminding them of the pleasure and taste of enjoying a glass of milk.”

Knowing that many beverages that are truly appreciated often have a designated drinking vessel, the new campaign by DDB Canada’s Toronto office romanticizes the milk glass by playfully positioning The Milk GlassTM as the future of milk drinking.

“Parodying popular new product launches, this provocative, new approach uses humour and science to breakthrough to get people thinking about milk and drinking it more often,” says Paul Wallace, executive creative director, DDB Canada.

The integrated campaign includes an online film, television, preroll, OOH station dominations and social posts driving to www.themilkglass.ca, designed by DDB and developed by Mirum, where users can learn more about the tastefully designed glass. The campaign launched on October 3, 2016 and will continue in various markets across Canada for eight weeks, with Initiative responsible for media buying and planning.

 

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2016-10-04 00:00:00
BJ’s Makes Moments Count with New Campaign from DDB San Francisco https://www.adforum.com/agency/4978/press-releases/61681/bjs-makes-moments-count-with-new-campaign-from-ddb-san-francisco https://www.adforum.com/agency/4978/press-releases/61681/bjs-makes-moments-count-with-new-campaign-from-ddb-san-francisco BJ’s Restaurant and Brewhouse, the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie® dessert, worked with DDB San Francisco to launch a new campaign celebrating “Moments That Count”.

The campaign broke with a brand anthem spot, Stars Align, which is an emotional :60 second ad that honors the rare moments where everything goes according to plan so that friends and families are able to relax and enjoy a fun night out. BJ’s understands opportunities like this don’t come around very often, so it’s important to celebrate that moment with the due reverence it deserves. Watch Stars Align here.

The second spot, Hugs, shows how BJ’s handles all the details allowing guests to spend more time celebrating every moment that matters. View Hugs here.

Additionally, two radio spots are running in San Antonio, Dallas and LA. Listen to them here.

BJ’s Restaurant and Brewhouse appointed DDB San Francisco their agency of record earlier this year. AOR responsibilities include strategy, creative (TV, Experiential, Digital, Social, Radio) and PR.

An evolution of BJ’s campaign message, “Moments That Count” brings the restaurant’s dedication to the casual dining experience to the forefront. The integrated campaign, includes TV and online video, radio, online ads, and social media, and is running in select markets in California, Texas, Arizona, Nevada, and Florida. Full credits listed below.

Credits:

Creative Director: Dan Read

Art Director: Michelle Sjoberg

Copywriter: Dan Michel

Producer: Debora Den Iseger

Director: Phil Montgomery

Prod. Comp: Tool

Editor: Brian Lagerhausen

Music: South Music and Sound Design 

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2016-09-21 00:00:00
DDB San Francisco Launches Four New Spots for Slim Jim https://www.adforum.com/agency/4978/press-releases/61228/ddb-san-francisco-launches-four-new-spots-for-slim-jim https://www.adforum.com/agency/4978/press-releases/61228/ddb-san-francisco-launches-four-new-spots-for-slim-jim DDB San Francisco has recently launched four new and cheeky commercials for Slim Jim.

The four :30-second spots feature guys that are bogged down with the monotony and pressure of real, adult life, a feeling that the Slim Jim target can relate to. But once the men bite into a Slim Jim, they snap back to a simpler time in their life, and are reminded that Slim Jim is a great snack for guys that want to break out of a situation and just be a dude.

In one of the spots, titled Grandma, a guy brings his two buddies to visit his grandma who is overjoyed that her grandson and his friends are visiting her. She offers each of the boys a Slim Jim and suddenly remembers that she has a special gift for her grandson that she’s made with love. When she excitedly gives her grandson a massive sweater he mentions that “it’s beautiful, but way too big.” Without missing a beat, his friends snicker at the gift, blurting out “that’s what she said.” Grandma snaps into a Slim Jim and quickly turns to her young guests and says, “I doubt she’s ever said that to you.” Both the friends look dumbfounded because sweet grandma just dropped the mic.

The four new spots are an extension of the Snap into a Slim Jim campaign that launched last September with the witty Buggy spot. Viewers took notice of last year’s creative and connected the work with the Slim Jim brand because it was so funny. The remaining two ads in the DDB campaign are Lineup and Space. 

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2016-09-01 00:00:00
DDB New York and WCFF Present “The Mourning Posters” To Bring Awareness To Endangered Species https://www.adforum.com/agency/4978/press-releases/61174/ddb-new-york-and-wcff-present-the-mourning-posters-to-bring-awareness-to-endangered-species https://www.adforum.com/agency/4978/press-releases/61174/ddb-new-york-and-wcff-present-the-mourning-posters-to-bring-awareness-to-endangered-species DDB New York has produced new print work for the Wildlife Conservation Film Festival (WCFF), the premier global event that celebrates and informs people on the importance of preserving global biodiversity. For the festival, DDB NY has designed a series of 12 "movie poster" illustrations, entitled “The Mourning Posters,” which premiered at WCFF (WCFF), and Nat Geo WILD’s world premiere screening of Mission Critical in Washington Square Park in NYC on Thursday, Aug 24.

The name “The Mourning Posters” pays tribute to the the species that is close to extinction in each corresponding film, as do the decisions to use only black-and-white art and to accompany each poster in the installation with a candle. Each poster displays an iconic, powerful illustration of a different film being shown at the upcoming WCFF event, and includes a synopsis at the top of each poster. The focus of these beautifully illustrated posters is to promote the WCFF film festival, inform viewers of the importance of protecting nature, and raise awareness about the serious issues facing different endangered species as told through each film.

For example, the film poster for ‘The Great Elephant Gathering of Asia’ depicts a floating cluster of elephants against a starry backdrop to illustrate the natural phenomenon that occurs when herds of elephants gather at the Minneriya National Park, as the film examines.

In addition to premiering at the upcoming film screening on 8/24, “The Mourning Posters” will be featured at the WCFF’s Annual Wildlife Conservation Film Festival, taking place in NYC from October 14-23 (www.WCFF.org). 

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2016-08-31 00:00:00
DDB Ignites Its Brand Accelerator Model Across Canada https://www.adforum.com/agency/4978/press-releases/61102/ddb-ignites-its-brand-accelerator-model-across-canada https://www.adforum.com/agency/4978/press-releases/61102/ddb-ignites-its-brand-accelerator-model-across-canada DDB Ignite, an accelerator model designed to collaborate with disruptive start-ups to move them from a unique product idea to a concise brand platform and business-driving communications strategy, is launching nationally across Canada. Developed and piloted in DDB Canada’s Vancouver office, DDB Ignite puts the power of the agency’s brand-building expertise and ecosystem of resources, including Tribal Worldwide Canada and Karacters Design Group, behind emerging start-ups and high-growth companies. The program is now being rolled-out across the country, with each of DDB Canada’s offices tailoring the program to support the unique entrepreneurial communities and game-changing start-ups in Vancouver, Edmonton, Montreal and Toronto.

“DDB Ignite empowers each office to meaningfully engage with the local entrepreneurial community and foster mutually beneficial partnerships that drive innovation through shared learning,” explains Lance Saunders, national president and chief operating officer, DDB Canada. “It allows the agency the opportunity to build new brands and communication strategies for innovative companies, while exposing our talent and clients to progressive ways of thinking.”

Unlike traditional business accelerators, DDB Ignite offers brand, design and communication expertise and mentorship via three programs to help start-ups reach their next stage growth through the creation and expression of a compelling brand story. The agency offers its services to start-ups in exchange for deferred fees, equity and exposure to the most innovative new ideas and category breaking business.

“We’ve been building our program behind the scenes for the past three years with advisors from the business community, academia and the start-up world - pivoting on our idea, much like the Lean Startup method recommends,” says Saunders. “First it was a way to give back to next gen companies, like a strategic probono, but has since evolved into a full suite of programs to empower companies to flourish and prosper.”

The first tier of DDB Ignite’s three programs is a Brand Founding Workshop, a free day-long session designed for validated start-ups to empower their teams to develop a solid communication strategy that will drive efficient, scalable growth. Since its inception, over 25 ventures participated in the Vancouver-based workshops, to overwhelming positive response – encouraging the agency to extend the program across Canada.

For a Brand Inflection Project, DDB Canada supports start-ups ready to scale their business and take ownership of their category through their first comprehensive brand lead campaign in a strategic partnership with Discover Media House (DMH). DMH negotiates opportunities for start-ups to exchange equity or deferred payment in return for media space, when they are ready to launch their first multi-channel campaign. DDB is the official creative agency for DMH’s new initiative entitled the Inflection Program where strategy and creative is developed for start-ups under a deferred payment program.

In a Brand Growth Partnership, DDB Canada invests expertise for equity in start-ups and empowers the founders with the resources of a full-service agency, working collaboratively to establish a customer engagement strategy that focuses on early adoption and advocacy from seed customers and influencers.

In 2015, DDB Canada Vancouver piloted a Brand Growth Partnership with MyBestHelper Solutions, a tech company helping people with support for child and elder care. In exchange for equity, the agency developed brand positioning for the company and their suite of digital products, and created a pitch and story for investment opportunities. The exercise paid off, with one of Mybesthelper’s founders, Dr. Greenhill delivering the pitch at the Cartier World Women Entrepreneur Awards - winning the global competition and becoming the first Canadian to do so. In addition, the company was invited by Google for Entrepreneurs to attend the BlackBox Connect accelerator in Silicon Valley.

In 2014, Tribal Worldwide Toronto initiated a Brand Growth Partnership with STEM Village, an education service provider. The partnership involved strategy, brand identity, product design and development, in-market user testing, and the launch of their market viable product. The resulting experience drove user adoption, a positive proof-of-concept and fueled investor interest, affording STEM Village the opportunity to buy back their equity from the agency.

This year, DDB Canada and Tribal Worldwide Vancouver have signed on two additional Brand Growth Partners, Sili Solutions and Sparkit. Part of the DDB Ignite model includes an alliance with leading local business accelerators BC Tech Association, e@UBC, Startup Edmonton and Ontario Centres of Excellence. Each organization helps DDB Canada to identify the most promising entrepreneurs for DDB Ignite, while extending the agency’s expertise and mentorship to their members via advisory roles and speaker sessions. DDB Canada is currently seeking a business accelerator to partner with in Montreal.

The next series of Brand Founding Workshops will take place in Vancouver, Edmonton, Montreal and Toronto in Fall 2016. DDB Canada invites entrepreneurial game-changers to visit http://ddbignite.com/ to learn more and to determine which of the programs best matches their brand and communication needs. 

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2016-08-30 00:00:00